VARSITY BRANDS


Associated tags: Varsity, Varsity Brands, University

Locations: ST, TX, MINNESOTA, NEVADA, MISSISSIPPI, DELAWARE, NY, LA, KY, MN, SC, RALEIGH, NORTH CAROLINA, FL, IL, CALIFORNIA, CONNECTICUT, ATLAS, TEXAS

VARSITY SPIRIT ANNOUNCES WINNERS OF THE LEAGUE BY VARSITY ALL STAR PRESENTED BY CORKCICLE

Retrieved on: 
Monday, April 15, 2024

MEMPHIS, Tenn., April 15, 2024 /PRNewswire/ -- Varsity Spirit , a division of Varsity Brands and a leader in cheerleading, dance team, and band apparel, camps, competitions, and yearbooks – is pleased to announce this year's winners of The League by Varsity All Star presented by Corkcicle .

Key Points: 
  • MEMPHIS, Tenn., April 15, 2024 /PRNewswire/ -- Varsity Spirit , a division of Varsity Brands and a leader in cheerleading, dance team, and band apparel, camps, competitions, and yearbooks – is pleased to announce this year's winners of The League by Varsity All Star presented by Corkcicle .
  • The League includes avenues for youth, junior, and senior All Star cheer teams, giving them the chance to earn team points by their placements at any regular season Varsity All Star event.
  • Cash prizes were sponsored by Varsity All Star Fashion and awarded to the following teams:
    For more information on The League by Varsity All Star presented by Corkcicle, please visit http://www.varsity.com/All-Star/Competitions/The-League .
  • Varsity Spirit live-streamed the championships on Varsity TV , a website dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.

BSN SPORTS DEBUTS SURGE, NEW PROGRAM EMPOWERING GIRLS TO STAY IN SPORTS

Retrieved on: 
Wednesday, March 20, 2024

FARMERS BRANCH, Texas, March 20, 2024 /PRNewswire/ -- BSN SPORTS, a leading marketer, manufacturer and distributor of sporting goods apparel and equipment, and a division of Varsity Brands, today announced the launch of its new initiative, SURGE. SURGE, which stands for Strength, Unity, Resilience, Growth and Equity, aims to empower girls to stay in sports and lead healthy, successful lives through free online tools developed for coaches to build self-esteem, instill confidence, and prioritize mental health in their female athletes.

Key Points: 
  • "It's proven that by participating in sports, girls are more likely to experience better mental and physical well-being, as well as academic and life success," said Terry Babilla, BSN SPORTS President.
  • "However, by the age of 14, we're seeing girls starting to drop out of sports at two times the rate of boys [1].
  • SURGE powered by BSN SPORTS, was created to address a need expressed by coaches and female athletes nationwide.
  • To help advance the program and its mission, BSN SPORTS has partnered with Olympian and World Champion swimmer Allison Schmitt as its honorary Chief Empowerment Officer.

VARSITY SPIRIT CROWNED CHAMPIONS IN DALLAS AS NCA ALL-STAR NATIONALS BROKE RECORDS

Retrieved on: 
Friday, March 8, 2024

MEMPHIS, Tenn., March 8, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce that the 2024 NCA All-Star National Championship took place on March 1-3, 2024, at the Kay Bailey Hutchison Convention Center in Dallas, TX.

Key Points: 
  • The NCA All-Star National Championship, produced by NCA, a Varsity Spirit brand, hosted the largest all star event of the 2023-2024 competition season with more than 100,000 spectators, 28,000 athletes and over 1,500 teams, making this event the largest national cheerleading event Varsity Spirit has ever produced.
  • Varsity Beauty can be purchased online at Varsity SHOP and at future Varsity Spirit competitions.
  • "For all star cheer athletes, the NCA All-Star National Championship is a dream stage," said Bill Seely, President of Varsity Spirit.
  • Varsity Spirit also live-streamed the championship on Varsity TV , a site dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.

Varsity Spirit Announces Exciting Onsite Activations by Fabletics at Remaining Season Events

Retrieved on: 
Friday, February 23, 2024

Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.

Key Points: 
  • Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.
  • "We're looking forward to another competition season of partnership with Fabletics, enhancing our events with distinctive and engaging experiences," said Matt Deimund, Chief Transformation Officer at Varsity Spirit.
  • Fabletics will be on-site again this year at select Varsity Spirit events, where attendees can expect engaging and interactive activations by Fabletics, offering a firsthand experience of their innovative and stylish activewear collections.
  • From exclusive product showcases to exciting giveaways and interactive experiences, Fabletics aims to enhance the event experience for participants and spectators alike.

Varsity Spirit Launches "Pass the Mat" Campaign Promoting Sportsmanship and CommUNITY

Retrieved on: 
Thursday, February 15, 2024

"Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.

Key Points: 
  • "Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.
  • The campaign spotlights CommUNITY Champions who embody the core values of sportsmanship, respect for all participants, and adherence to the rules of the sport.
  • "This initiative embodies our shared commitment to promoting sportsmanship, unity, and inclusivity by athletes and coaches within the cheer and dance community.
  • Join Varsity Spirit and EZ Flex in recognizing and celebrating the champions of sportsmanship and unity within the cheer and dance community through the "Pass the Mat" campaign.

2024 UCA NATIONAL HIGH SCHOOL CHEERLEADING CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, February 13, 2024

The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.

Key Points: 
  • The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.
  • "This year's National High School Cheerleading Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.
  • For more information on the National High School Cheerleading Championship, please visit Varsity.com .
  • Select Varsity Division Winners include:
    Super Varsity Division I: Bullitt East High School | Mount Washington, KY
    Super Varsity Division II: Athens High School | Athens, AL
    Large Varsity Division I: Live Oak High School | Denham Springs, LA
    Large Varsity Division II: St Joseph's Academy | Baton Rouge, LA
    Large Varsity Coed: Graves County High School | Mayfield, KY
    Medium Varsity Division I: Oak Ridge High School | El Dorado Hills, CA
    Medium Varsity Division II: Greenup County High School | Greenup, KY
    Medium Varsity Coed: Brother Martin High School | New Orleans, LA
    Small Varsity Division I: Mater Dei High School | Santa Ana, CA
    Small Varsity Division II: Rocky Point High School | Rocky Point, NY
    Small Varsity Coed Division I: Strawberry Crest High School | Dover, FL
    Small Varsity Coed Division II: Barren County High School | Glasgow, KY
    Varsity Game Day Live: Greendale High School | Greendale, WI
    Super Varsity Game Day Division I: Desoto Central High School | Southaven, MS
    Super Varsity Game Day Division II: Liberty Creek High School | Gallatin, TN
    Large Varsity Game Day Division I: Oak Grove High School | Purvis, MS
    Large Varsity Game Day Division II: Buckhorn High School | New Market, AL
    Large Varsity Coed Game Day: West Harrison High School | Gulfport, MS
    Medium Varsity Game Day Division I: Dutchtown High School | Geismar, LA
    Medium Varsity Game Day Division II: Purvis High School | Purvis, MS
    Medium Varsity Coed Game Day: Broken Arrow High School | Broken Arrow, OK
    Small Varsity Game Day Division I: Jefferson High School | Bloomington, MN
    Small Varsity Game Day Division II: Harrison High School | Harrison, NY
    Small Varsity Game Day Division II: Union-Endicott High School | Endicott, NY
    Small Varsity Coed Game Day Division I: Pearland High School | Pearland, TX
    Small Varsity Coed Game Day Division II: Menomonee Falls High School | Menomonee Falls, WI
    For a full list of results, visit Varsity TV .

2024 UCA & UDA COLLEGE CHEERLEADING AND DANCE TEAM NATIONAL CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, January 16, 2024

MEMPHIS, Tenn., Jan. 16, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of Central Florida, University of South Florida, and University of Memphis cheerleading teams, and Louisiana State University, The Ohio State University, and University of Minnesota dance teams, among others, secured first place finishes at the 2024 UCA and UDA College Cheerleading and Dance Team National Championship, respectively. The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.

Key Points: 
  • The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.
  • Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title.
  • Cheerleading teams are judged on their stunting and tumbling skills, crowd-leading ability, and overall performance, while the dance competition is judged on choreography, technique, execution, and overall effect.
  • "This year's UCA and UDA College Cheerleading and Dance Team National Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.

BSN SPORTS DONATES $275,000 WORTH OF SPORTING GOODS EQUIPMENT TO BEAT THE STREETS' YOUTH WRESTLING INITIATIVE

Retrieved on: 
Wednesday, December 20, 2023

FARMERS BRANCH, Texas, Dec. 20, 2023 /PRNewswire/ -- BSN SPORTS, a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands, donated sporting goods equipment to Beat the Streets, a sports-based youth development nonprofit organization. The retail value of the equipment equates to $275,000.

Key Points: 
  • FARMERS BRANCH, Texas, Dec. 20, 2023 /PRNewswire/ -- BSN SPORTS , a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands , donated sporting goods equipment to Beat the Streets , a sports-based youth development nonprofit organization.
  • BSN SPORTS' donation surpasses Beat the Streets' fundraising goal of $100,000 through its annual GearUp!
  • Beat the Streets fosters youth development for student-athletes in underserved communities through mentoring and life guidance taught in quality wrestling programs.
  • The nonprofit serves nearly 10,000 male and female youth and enriches their lives in sports, school, and the community.

BSN SPORTS EARNS FRONT OFFICE SPORTS' 'BEST EMPLOYERS IN SPORTS' AWARD

Retrieved on: 
Tuesday, December 5, 2023

FARMERS BRANCH, Texas, Dec. 5, 2023 /PRNewswire/ -- BSN SPORTS, a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands, was recently named a "2023 Best Employer in Sports" by Front Office Sports.

Key Points: 
  • Award acknowledges top 30 organizations excelling in providing a positive employee experience in the sports industry.
  • This year's award winners reflect the top sports organizations that participated in a Front Office Sports survey and were identified as doing the best for their employees.
  • We're honored to receive an award that recognizes BSN SPORTS' commitment to working as one true team."
  • To learn more about Front Office Sports' "Best Employers in Sports" award and how the top 30 companies were selected, visit frontofficesports.com .

BSN SPORTS SECURES FIRST-EVER PARTNERSHIP WITH USA WATER POLO

Retrieved on: 
Tuesday, October 31, 2023

FARMERS BRANCH, Texas, Oct. 31, 2023 /PRNewswire/ -- BSN SPORTS announced its first partnership with USA Water Polo. The two are teaming up to provide a new custom apparel offering to the USA Water Polo Olympic Development Program in addition to select outfitting for the USAWP National Team programs.

Key Points: 
  • FARMERS BRANCH, Texas, Oct. 31, 2023 /PRNewswire/ -- BSN SPORTS announced its first partnership with USA Water Polo.
  • "Working with USA Water Polo through BSN SPORTS is a thrilling opportunity," said Jessica Hardy Meichtry, BSN SPORTS Category Manager for Aquatic Sports and USA Olympic swimming gold medalist.
  • "USA Water Polo is thrilled to partner with BSN SPORTS," said Michaela Spector, USA Water Polo Director of Marketing.
  • If you are interested in learning more about this partnership and its offerings, please visit the BSN SPORTS and USA Water Polo Referral page .