Varsity Brands

BSN SPORTS DEBUTS SURGE, NEW PROGRAM EMPOWERING GIRLS TO STAY IN SPORTS

Retrieved on: 
Wednesday, March 20, 2024
Players, NCAA, Swimming, Mental health, Female, University, Athlete, Woman, SURGE, BSN, Love, Curriculum, Strength, Mask, Schmitt, Varsity Brands, Movement, Social work, Nursing

FARMERS BRANCH, Texas, March 20, 2024 /PRNewswire/ -- BSN SPORTS, a leading marketer, manufacturer and distributor of sporting goods apparel and equipment, and a division of Varsity Brands, today announced the launch of its new initiative, SURGE. SURGE, which stands for Strength, Unity, Resilience, Growth and Equity, aims to empower girls to stay in sports and lead healthy, successful lives through free online tools developed for coaches to build self-esteem, instill confidence, and prioritize mental health in their female athletes.

Key Points: 
  • "It's proven that by participating in sports, girls are more likely to experience better mental and physical well-being, as well as academic and life success," said Terry Babilla, BSN SPORTS President.
  • "However, by the age of 14, we're seeing girls starting to drop out of sports at two times the rate of boys [1].
  • SURGE powered by BSN SPORTS, was created to address a need expressed by coaches and female athletes nationwide.
  • To help advance the program and its mission, BSN SPORTS has partnered with Olympian and World Champion swimmer Allison Schmitt as its honorary Chief Empowerment Officer.

VARSITY SPIRIT CROWNED CHAMPIONS IN DALLAS AS NCA ALL-STAR NATIONALS BROKE RECORDS

Retrieved on: 
Friday, March 8, 2024
NCA, League, Varsity, Varsity Brands, Exhibition, Arena, Novice, Athlete, Varsity Spirit, Entertainment

MEMPHIS, Tenn., March 8, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce that the 2024 NCA All-Star National Championship took place on March 1-3, 2024, at the Kay Bailey Hutchison Convention Center in Dallas, TX.

Key Points: 
  • The NCA All-Star National Championship, produced by NCA, a Varsity Spirit brand, hosted the largest all star event of the 2023-2024 competition season with more than 100,000 spectators, 28,000 athletes and over 1,500 teams, making this event the largest national cheerleading event Varsity Spirit has ever produced.
  • Varsity Beauty can be purchased online at Varsity SHOP and at future Varsity Spirit competitions.
  • "For all star cheer athletes, the NCA All-Star National Championship is a dream stage," said Bill Seely, President of Varsity Spirit.
  • Varsity Spirit also live-streamed the championship on Varsity TV , a site dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.

Varsity Spirit Announces Inaugural DI and DII National School Spirit Championships in 2026

Retrieved on: 
Wednesday, March 6, 2024
Performing arts, School, DI, Varsity, DII, NFHS, Varsity Brands, Element, Organization, Resort, Heart, Athlete, Varsity Spirit, Walt Disney, Student, Management

Recognizing the profound impact of school spirit on student achievement and the community, the National School Spirit Championships will elevate the experience for students, athletes and spectators alike.

Key Points: 
  • Recognizing the profound impact of school spirit on student achievement and the community, the National School Spirit Championships will elevate the experience for students, athletes and spectators alike.
  • With the introduction of the DI and DII National School Spirit Championships, Varsity Spirit remains committed to empowering students and athletes to reach new heights of excellence and camaraderie."
  • The National School Spirit Championships will be the home to the renowned UCA National High School Cheerleading Championship, UDA National Dance Team Championship, and the new National School Band Championship.
  • For more information about the DI and DII National School Spirit Championships, visit varsity.com .

BSN SPORTS ANNOUNCES EXCLUSIVE PARTNERSHIP WITH ARENA FOOTBALL LEAGUE

Retrieved on: 
Wednesday, February 28, 2024
BSN, Arena Football League, Human, Varsity Brands, Orlando, Florida, Athlete, AFL, Partnership, Sport

FARMERS BRANCH, Texas, Feb. 28, 2024 /PRNewswire/ -- BSN SPORTS, a leading marketer, manufacturer and distributor of sporting goods apparel and equipment, and a division of Varsity Brands, today announced a partnership with the Arena Football League (AFL) as its exclusive supplier of all athletic apparel, including custom football uniforms and footwear, and equipment needs.

Key Points: 
  • FARMERS BRANCH, Texas, Feb. 28, 2024 /PRNewswire/ -- BSN SPORTS , a leading marketer, manufacturer and distributor of sporting goods apparel and equipment, and a division of Varsity Brands , today announced a partnership with the Arena Football League (AFL) as its exclusive supplier of all athletic apparel, including custom football uniforms and footwear, and equipment needs.
  • All 16 AFL teams will wear BSN SPORTS' newly designed Victory Red Zone Elite uniforms for both home and away games when the league makes its return to arenas across the country this April.
  • The Victory Red Zone Elite jersey, which is sublimated with stitched twill, is one of several new football styles BSN SPORTS launched last month under its private label Victory Line Uniforms .
  • "BSN SPORTS' Victory Red Zone Elite uniforms have top-notch functionality for our athletes, allowing them to make the big-time plays football fans throughout the nation can come to expect from this new era of arena football."

Varsity Spirit Announces Exciting Onsite Activations by Fabletics at Remaining Season Events

Retrieved on: 
Friday, February 23, 2024
Varsity Brands, Growth, Varsity, Athlete, Varsity Spirit, Fabletics, Partnership

Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.

Key Points: 
  • Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.
  • "We're looking forward to another competition season of partnership with Fabletics, enhancing our events with distinctive and engaging experiences," said Matt Deimund, Chief Transformation Officer at Varsity Spirit.
  • Fabletics will be on-site again this year at select Varsity Spirit events, where attendees can expect engaging and interactive activations by Fabletics, offering a firsthand experience of their innovative and stylish activewear collections.
  • From exclusive product showcases to exciting giveaways and interactive experiences, Fabletics aims to enhance the event experience for participants and spectators alike.

Varsity Spirit Launches "Pass the Mat" Campaign Promoting Sportsmanship and CommUNITY

Retrieved on: 
Thursday, February 15, 2024
Name, Social media, Community, Varsity, SIGN, Varsity Brands, Mat, Athlete, Varsity Spirit, Partnership, Sales

"Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.

Key Points: 
  • "Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.
  • The campaign spotlights CommUNITY Champions who embody the core values of sportsmanship, respect for all participants, and adherence to the rules of the sport.
  • "This initiative embodies our shared commitment to promoting sportsmanship, unity, and inclusivity by athletes and coaches within the cheer and dance community.
  • Join Varsity Spirit and EZ Flex in recognizing and celebrating the champions of sportsmanship and unity within the cheer and dance community through the "Pass the Mat" campaign.

2024 UCA NATIONAL HIGH SCHOOL CHEERLEADING CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, February 13, 2024
Dorado, Central High School, Varsity TV, Oak Ridge High School, Secondary school, Walt Disney World, Saint Joseph's, Varsity Spirit, National championship, ESPN2, ESPNU, Varsity Brands, ESPN, Greenup County High School, Walt Disney, Spirit, DeSoto Central High School, Oak Grove High School, Harrison High School, Amateur, NFHS, Bullitt East High School, Purvis High School, National High School, Resort, Athlete, Athens High School, Team, Sports complex, Television

The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.

Key Points: 
  • The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.
  • "This year's National High School Cheerleading Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.
  • For more information on the National High School Cheerleading Championship, please visit Varsity.com .
  • Select Varsity Division Winners include:
    Super Varsity Division I: Bullitt East High School | Mount Washington, KY
    Super Varsity Division II: Athens High School | Athens, AL
    Large Varsity Division I: Live Oak High School | Denham Springs, LA
    Large Varsity Division II: St Joseph's Academy | Baton Rouge, LA
    Large Varsity Coed: Graves County High School | Mayfield, KY
    Medium Varsity Division I: Oak Ridge High School | El Dorado Hills, CA
    Medium Varsity Division II: Greenup County High School | Greenup, KY
    Medium Varsity Coed: Brother Martin High School | New Orleans, LA
    Small Varsity Division I: Mater Dei High School | Santa Ana, CA
    Small Varsity Division II: Rocky Point High School | Rocky Point, NY
    Small Varsity Coed Division I: Strawberry Crest High School | Dover, FL
    Small Varsity Coed Division II: Barren County High School | Glasgow, KY
    Varsity Game Day Live: Greendale High School | Greendale, WI
    Super Varsity Game Day Division I: Desoto Central High School | Southaven, MS
    Super Varsity Game Day Division II: Liberty Creek High School | Gallatin, TN
    Large Varsity Game Day Division I: Oak Grove High School | Purvis, MS
    Large Varsity Game Day Division II: Buckhorn High School | New Market, AL
    Large Varsity Coed Game Day: West Harrison High School | Gulfport, MS
    Medium Varsity Game Day Division I: Dutchtown High School | Geismar, LA
    Medium Varsity Game Day Division II: Purvis High School | Purvis, MS
    Medium Varsity Coed Game Day: Broken Arrow High School | Broken Arrow, OK
    Small Varsity Game Day Division I: Jefferson High School | Bloomington, MN
    Small Varsity Game Day Division II: Harrison High School | Harrison, NY
    Small Varsity Game Day Division II: Union-Endicott High School | Endicott, NY
    Small Varsity Coed Game Day Division I: Pearland High School | Pearland, TX
    Small Varsity Coed Game Day Division II: Menomonee Falls High School | Menomonee Falls, WI
    For a full list of results, visit Varsity TV .

2024 UCA & UDA COLLEGE CHEERLEADING AND DANCE TEAM NATIONAL CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, January 16, 2024
Baton Rouge, Louisiana, ESPN2, Morehead State University, West Chester University, Varsity Spirit, University of South Florida, University, NCAA Division I, UCA, University of Memphis, Walt Disney World, UDA, Athlete, Weber State University, University of Minnesota, Northwest Mississippi Community College, University of Tennessee, Varsity TV, ESPNU, Central Florida, Dance squad, University of West Georgia, University of Central Florida, Louisiana State University, Varsity Brands, Sports complex, Team, Ohio State University, College, Wilmington University, Eastern Kentucky University, Game day, Grand Canyon University, Nightclub

MEMPHIS, Tenn., Jan. 16, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of Central Florida, University of South Florida, and University of Memphis cheerleading teams, and Louisiana State University, The Ohio State University, and University of Minnesota dance teams, among others, secured first place finishes at the 2024 UCA and UDA College Cheerleading and Dance Team National Championship, respectively. The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.

Key Points: 
  • The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.
  • Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title.
  • Cheerleading teams are judged on their stunting and tumbling skills, crowd-leading ability, and overall performance, while the dance competition is judged on choreography, technique, execution, and overall effect.
  • "This year's UCA and UDA College Cheerleading and Dance Team National Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.

BSN SPORTS DONATES $275,000 WORTH OF SPORTING GOODS EQUIPMENT TO BEAT THE STREETS' YOUTH WRESTLING INITIATIVE

Retrieved on: 
Wednesday, December 20, 2023
Varsity Brands, Mentorship, Athlete, Male, Streets, BSN, Poverty, Sport, Female, Nursing

FARMERS BRANCH, Texas, Dec. 20, 2023 /PRNewswire/ -- BSN SPORTS, a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands, donated sporting goods equipment to Beat the Streets, a sports-based youth development nonprofit organization. The retail value of the equipment equates to $275,000.

Key Points: 
  • FARMERS BRANCH, Texas, Dec. 20, 2023 /PRNewswire/ -- BSN SPORTS , a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands , donated sporting goods equipment to Beat the Streets , a sports-based youth development nonprofit organization.
  • BSN SPORTS' donation surpasses Beat the Streets' fundraising goal of $100,000 through its annual GearUp!
  • Beat the Streets fosters youth development for student-athletes in underserved communities through mentoring and life guidance taught in quality wrestling programs.
  • The nonprofit serves nearly 10,000 male and female youth and enriches their lives in sports, school, and the community.

BSN SPORTS EARNS FRONT OFFICE SPORTS' 'BEST EMPLOYERS IN SPORTS' AWARD

Retrieved on: 
Tuesday, December 5, 2023
Organization, St. Louis Blues, Oakland Athletics, BSN, ESPN, Heart, Denver Broncos, Athlete, Varsity Brands, Nursing, Sport, New York Mets

FARMERS BRANCH, Texas, Dec. 5, 2023 /PRNewswire/ -- BSN SPORTS, a direct marketer and distributor of highly customized sporting goods and fanwear to the institutional sporting goods market, and a division of Varsity Brands, was recently named a "2023 Best Employer in Sports" by Front Office Sports.

Key Points: 
  • Award acknowledges top 30 organizations excelling in providing a positive employee experience in the sports industry.
  • This year's award winners reflect the top sports organizations that participated in a Front Office Sports survey and were identified as doing the best for their employees.
  • We're honored to receive an award that recognizes BSN SPORTS' commitment to working as one true team."
  • To learn more about Front Office Sports' "Best Employers in Sports" award and how the top 30 companies were selected, visit frontofficesports.com .