NBA CHAMPION KENDRICK PERKINS JOINS EDLY FOUNDERS TO LAUNCH NILLY, A FIRST-OF-ITS-KIND NIL INVESTMENT PLATFORM
NEW YORK and HOUSTON, Feb. 20, 2024 /PRNewswire/ -- With a core mission to enable, empower and enrich student-athletes, Edly and NBA champion Kendrick Perkins today announced the launch of NILLY (www.nilly.us), a unique investment platform that allows student-athletes to capitalize on their name, image and likeness (NIL) earning potential faster. NILLY will provide qualified investors and fans a unique way to diversify their portfolios by investing in strategies that focus on their favorite college teams and players, and allow them to participate in future NIL earning opportunities.
- Perkins partnered with Edly founder Chris Ricciardi to co-found NILLY and will serve as the company's brand ambassador.
- In this capacity, Perkins, who needed to forego college for financial reasons, will help to raise awareness of NILLY among student-athletes who desire faster access to their NIL earning potential.
- "When I was a top high school recruit, I had to go pro for financial reasons," said Perkins.
- Perkins was advised on the opportunity by Murray Capital Advisors, Inc. (MCAP), an investment advisor based in Houston, TX.