Varsity Spirit

VARSITY SPIRIT CROWNED CHAMPIONS IN DALLAS AS NCA ALL-STAR NATIONALS BROKE RECORDS

Retrieved on: 
Friday, March 8, 2024
NCA, League, Varsity, Varsity Brands, Exhibition, Arena, Novice, Athlete, Varsity Spirit, Entertainment

MEMPHIS, Tenn., March 8, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce that the 2024 NCA All-Star National Championship took place on March 1-3, 2024, at the Kay Bailey Hutchison Convention Center in Dallas, TX.

Key Points: 
  • The NCA All-Star National Championship, produced by NCA, a Varsity Spirit brand, hosted the largest all star event of the 2023-2024 competition season with more than 100,000 spectators, 28,000 athletes and over 1,500 teams, making this event the largest national cheerleading event Varsity Spirit has ever produced.
  • Varsity Beauty can be purchased online at Varsity SHOP and at future Varsity Spirit competitions.
  • "For all star cheer athletes, the NCA All-Star National Championship is a dream stage," said Bill Seely, President of Varsity Spirit.
  • Varsity Spirit also live-streamed the championship on Varsity TV , a site dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions.

Varsity Spirit Announces Inaugural DI and DII National School Spirit Championships in 2026

Retrieved on: 
Wednesday, March 6, 2024
Performing arts, School, DI, Varsity, DII, NFHS, Varsity Brands, Element, Organization, Resort, Heart, Athlete, Varsity Spirit, Walt Disney, Student, Management

Recognizing the profound impact of school spirit on student achievement and the community, the National School Spirit Championships will elevate the experience for students, athletes and spectators alike.

Key Points: 
  • Recognizing the profound impact of school spirit on student achievement and the community, the National School Spirit Championships will elevate the experience for students, athletes and spectators alike.
  • With the introduction of the DI and DII National School Spirit Championships, Varsity Spirit remains committed to empowering students and athletes to reach new heights of excellence and camaraderie."
  • The National School Spirit Championships will be the home to the renowned UCA National High School Cheerleading Championship, UDA National Dance Team Championship, and the new National School Band Championship.
  • For more information about the DI and DII National School Spirit Championships, visit varsity.com .

Varsity Spirit Announces Exciting Onsite Activations by Fabletics at Remaining Season Events

Retrieved on: 
Friday, February 23, 2024
Varsity Brands, Growth, Varsity, Athlete, Varsity Spirit, Fabletics, Partnership

Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.

Key Points: 
  • Fabletics' commitment to inspiring an active and healthy lifestyle aligns with Varsity Spirit's mission of elevating the student experience while promoting the well-being and growth of young athletes.
  • "We're looking forward to another competition season of partnership with Fabletics, enhancing our events with distinctive and engaging experiences," said Matt Deimund, Chief Transformation Officer at Varsity Spirit.
  • Fabletics will be on-site again this year at select Varsity Spirit events, where attendees can expect engaging and interactive activations by Fabletics, offering a firsthand experience of their innovative and stylish activewear collections.
  • From exclusive product showcases to exciting giveaways and interactive experiences, Fabletics aims to enhance the event experience for participants and spectators alike.

Varsity Spirit Launches "Pass the Mat" Campaign Promoting Sportsmanship and CommUNITY

Retrieved on: 
Thursday, February 15, 2024
Name, Social media, Community, Varsity, SIGN, Varsity Brands, Mat, Athlete, Varsity Spirit, Partnership, Sales

"Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.

Key Points: 
  • "Pass the Mat" is a new initiative across Varsity Spirit aimed at celebrating and recognizing outstanding sportsmanship and unity within the cheer and dance community.
  • The campaign spotlights CommUNITY Champions who embody the core values of sportsmanship, respect for all participants, and adherence to the rules of the sport.
  • "This initiative embodies our shared commitment to promoting sportsmanship, unity, and inclusivity by athletes and coaches within the cheer and dance community.
  • Join Varsity Spirit and EZ Flex in recognizing and celebrating the champions of sportsmanship and unity within the cheer and dance community through the "Pass the Mat" campaign.

2024 UCA NATIONAL HIGH SCHOOL CHEERLEADING CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, February 13, 2024
Dorado, Central High School, Varsity TV, Oak Ridge High School, Secondary school, Walt Disney World, Saint Joseph's, Varsity Spirit, National championship, ESPN2, ESPNU, Varsity Brands, ESPN, Greenup County High School, Walt Disney, Spirit, DeSoto Central High School, Oak Grove High School, Harrison High School, Amateur, NFHS, Bullitt East High School, Purvis High School, National High School, Resort, Athlete, Athens High School, Team, Sports complex, Television

The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.

Key Points: 
  • The National High School Cheerleading Championship, produced by Universal Cheerleaders Association, a Varsity Spirit brand, is the pinnacle of cheerleading competitions for high school cheerleaders across the country.
  • "This year's National High School Cheerleading Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.
  • For more information on the National High School Cheerleading Championship, please visit Varsity.com .
  • Select Varsity Division Winners include:
    Super Varsity Division I: Bullitt East High School | Mount Washington, KY
    Super Varsity Division II: Athens High School | Athens, AL
    Large Varsity Division I: Live Oak High School | Denham Springs, LA
    Large Varsity Division II: St Joseph's Academy | Baton Rouge, LA
    Large Varsity Coed: Graves County High School | Mayfield, KY
    Medium Varsity Division I: Oak Ridge High School | El Dorado Hills, CA
    Medium Varsity Division II: Greenup County High School | Greenup, KY
    Medium Varsity Coed: Brother Martin High School | New Orleans, LA
    Small Varsity Division I: Mater Dei High School | Santa Ana, CA
    Small Varsity Division II: Rocky Point High School | Rocky Point, NY
    Small Varsity Coed Division I: Strawberry Crest High School | Dover, FL
    Small Varsity Coed Division II: Barren County High School | Glasgow, KY
    Varsity Game Day Live: Greendale High School | Greendale, WI
    Super Varsity Game Day Division I: Desoto Central High School | Southaven, MS
    Super Varsity Game Day Division II: Liberty Creek High School | Gallatin, TN
    Large Varsity Game Day Division I: Oak Grove High School | Purvis, MS
    Large Varsity Game Day Division II: Buckhorn High School | New Market, AL
    Large Varsity Coed Game Day: West Harrison High School | Gulfport, MS
    Medium Varsity Game Day Division I: Dutchtown High School | Geismar, LA
    Medium Varsity Game Day Division II: Purvis High School | Purvis, MS
    Medium Varsity Coed Game Day: Broken Arrow High School | Broken Arrow, OK
    Small Varsity Game Day Division I: Jefferson High School | Bloomington, MN
    Small Varsity Game Day Division II: Harrison High School | Harrison, NY
    Small Varsity Game Day Division II: Union-Endicott High School | Endicott, NY
    Small Varsity Coed Game Day Division I: Pearland High School | Pearland, TX
    Small Varsity Coed Game Day Division II: Menomonee Falls High School | Menomonee Falls, WI
    For a full list of results, visit Varsity TV .

VARSITY SPIRIT REVEALS NEW YEARBOOK DIVISION

Retrieved on: 
Thursday, January 25, 2024
Sale, Herff Jones, Varsity Spirit, Social media, Varsity, Yearbook

MEMPHIS, Tenn., Jan. 25, 2024 /PRNewswire/ -- Varsity Spirit – a global leader in cheerleading, dance team and band apparel, camps and competitions, and now yearbook – is excited to unveil Varsity Yearbook, the company's new yearbook division.

Key Points: 
  • MEMPHIS, Tenn., Jan. 25, 2024 /PRNewswire/ -- Varsity Spirit – a global leader in cheerleading, dance team and band apparel, camps and competitions, and now yearbook – is excited to unveil Varsity Yearbook, the company's new yearbook division.
  • Varsity Yearbook is now the official yearbook segment of Varsity Spirit, one of two divisions in Varsity Brands.
  • "We chose the iconic V logo that's become synonymous with Varsity Spirit for Varsity Yearbook because nothing captures school spirit and excitement quite like a yearbook."
  • For more information and updates on Varsity Yearbook, visit wwww.Varsity.com/yearbook or YearbookDiscoveries.com and follow Varsity Spirit on social media at @VarsitySpirit.

VARSITY SPIRIT AND CORKCICLE ANNOUNCE EXCITING COLLABORATION TO ELEVATE SPIRIT INDUSTRY

Retrieved on: 
Wednesday, January 17, 2024
Student, Partnership, Athlete, League, Varsity Spirit, Varsity, Fashion design

These exclusive products will serve as the official drinkware of the spirit industry and will be available for purchase at events and on Varsity Spirit's online store at shop.varsity.com .

Key Points: 
  • These exclusive products will serve as the official drinkware of the spirit industry and will be available for purchase at events and on Varsity Spirit's online store at shop.varsity.com .
  • The centerpiece of the partnership is the co-branded drinkware line, combining the signature style of Corkcicle with the spirit and energy synonymous with Varsity Spirit.
  • "This partnership with Corkcicle represents a new era of innovation and style in the spirit industry," said Matt Deimund, Chief Transformation Officer for Varsity Spirit.
  • This collaboration between Varsity Spirit and Corkcicle promises to bring innovation, style, and functionality to the world of cheerleading, dance, and spirit.

2024 UCA & UDA COLLEGE CHEERLEADING AND DANCE TEAM NATIONAL CHAMPIONSHIP HONORS TOP TEAMS

Retrieved on: 
Tuesday, January 16, 2024
Baton Rouge, Louisiana, ESPN2, Morehead State University, West Chester University, Varsity Spirit, University of South Florida, University, NCAA Division I, UCA, University of Memphis, Walt Disney World, UDA, Athlete, Weber State University, University of Minnesota, Northwest Mississippi Community College, University of Tennessee, Varsity TV, ESPNU, Central Florida, Dance squad, University of West Georgia, University of Central Florida, Louisiana State University, Varsity Brands, Sports complex, Team, Ohio State University, College, Wilmington University, Eastern Kentucky University, Game day, Grand Canyon University, Nightclub

MEMPHIS, Tenn., Jan. 16, 2024 /PRNewswire/ -- Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of Central Florida, University of South Florida, and University of Memphis cheerleading teams, and Louisiana State University, The Ohio State University, and University of Minnesota dance teams, among others, secured first place finishes at the 2024 UCA and UDA College Cheerleading and Dance Team National Championship, respectively. The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.

Key Points: 
  • The elite competition, produced by the Universal Cheerleaders Association (UCA) and Universal Dance Association (UDA), took place on January 12-14, 2024 at the ESPN Wide World of Sports Complex at The Walt Disney World® Resort.
  • Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title.
  • Cheerleading teams are judged on their stunting and tumbling skills, crowd-leading ability, and overall performance, while the dance competition is judged on choreography, technique, execution, and overall effect.
  • "This year's UCA and UDA College Cheerleading and Dance Team National Championship marks our 30th year with our partners at The Walt Disney World Resort," said Bill Seely, President of Varsity Spirit.

VARSITY SPIRIT UNVEILS ITS FIRST-EVER BEAUTY LINE CREATED FOR PERFORMANCE ATHLETES

Retrieved on: 
Monday, December 4, 2023
Perspiration, Individual, Communication, Varsity, Shepherd & Woodward, Social media, Cosmetics, Lip, Partnership, Varsity Spirit, Athlete, Beauty, Fashion design, Marketing

MEMPHIS, Tenn., Dec. 4, 2023 /PRNewswire/ -- Varsity Spirit – a global leader in cheerleading, dance team and band apparel, yearbook, camps and competitions – today revealed the company will debut its first beauty line inspired by and designed for the needs of spirit athletes that is formulated for their performance and recovery.

Key Points: 
  • Created in partnership with Batallure Beauty, a world class beauty and fragrance development company, the debut product line will be available for purchase this spring and includes:
    Celebrating athlete diversity was a priority for Varsity Spirit throughout the development of Varsity Beauty.
  • Varsity Beauty is certified cruelty-free and each formula received feedback from the very athletes Varsity Spirit serves.
  • Varsity Beauty will be available for purchase through three avenues: onsite at select Varsity Spirit championship events, online through the Varsity Shop , and teams will be able to purchase through their Varsity Spirit Fashion Sales Rep or Varsity All Star Fashion Specialist.
  • For more information and updates on Varsity Beauty, visit www.varsity.com and follow Varsity Spirit on social media @VarsitySpirit.

Varsity Brands Completes Sale of Herff Jones Graduation Business to Atlas Holdings

Retrieved on: 
Monday, October 2, 2023
Herff Jones, Varsity, Sale, Yearbook, Collegiate, Scholastic, Varsity Spirit, Varsity Brands, Sales, Nursing, Interior design

DALLAS, Oct. 2, 2023 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit, and achievement, today announced completion of its sale of the Herff Jones Graduation Business to Atlas Holdings.

Key Points: 
  • DALLAS, Oct. 2, 2023 /PRNewswire/ -- Varsity Brands, the market leader in sport, spirit, and achievement, today announced completion of its sale of the Herff Jones Graduation Business to Atlas Holdings.
  • The sale to Atlas, which was effectuated on October 2, 2023, includes Herff Jones' Scholastic and Collegiate businesses and related manufacturing facilities.
  • Varsity Brands will retain its award-winning Yearbook business, and position it within its Varsity Spirit operating segment.
  • "The completion of the sale of our Herff Jones graduation business simplifies Varsity Brands' infrastructure, and clarifies our focus" said Adam Blumenfeld, CEO of Varsity Brands.