BEL BRANDS USA


Associated tags: Babybel, Boursin, Cheese, Food, Snack, The Laughing Cow, Convenience food, Love, Friends, Milk, Taste

Locations: USA

The Laughing Cow® Introduces Creamy Jalapeño to Its Lineup of Cheese Wedges

Retrieved on: 
Tuesday, March 19, 2024

CHICAGO, March 19, 2024 /PRNewswire/ -- The Laughing Cow®, makers of the iconic spreadable and creamy cheese wedges, are introducing a spicy new cheese flavor, Creamy Jalapeño, marking the first new wedge variety in five years.

Key Points: 
  • CHICAGO, March 19, 2024 /PRNewswire/ -- The Laughing Cow® , makers of the iconic spreadable and creamy cheese wedges, are introducing a spicy new cheese flavor, Creamy Jalapeño, marking the first new wedge variety in five years.
  • Creamy Jalapeño is fresh and flavorful, offering just enough heat to make it the perfect balance of creamy deliciousness and spice.
  • "We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy Jalapeño flavor to the delicious lineup of our creamy cheese wedges."
  • The Laughing Cow Creamy Jalapeño joins the existing lineup of Creamy Original, Creamy Light, Creamy Garlic & Herb, Creamy Aged White Cheddar Variety, Creamy Spicy Pepper Jack Variety, and Creamy Asiago Variety.

The Laughing Cow® Launches Plant-Based Spreadable Cheese Alternative at Whole Foods

Retrieved on: 
Tuesday, January 9, 2024

CHICAGO, Jan. 9, 2024 /PRNewswire/ -- The Laughing Cow®, known for its spreadable, creamy cheese wedges, is starting off the new year on a plant-based note by launching its highly-anticipated dairy-free iteration, The Laughing Cow Plant-Based in Garlic & Herb, now on shelves at Whole Foods nationwide.

Key Points: 
  • CHICAGO, Jan. 9, 2024 /PRNewswire/ -- The Laughing Cow® , known for its spreadable, creamy cheese wedges, is starting off the new year on a plant-based note by launching its highly-anticipated dairy-free iteration, The Laughing Cow Plant-Based in Garlic & Herb, now on shelves at Whole Foods nationwide.
  • The vegan-certified cheese alternative comes in the same individually portioned wedges The Laughing Cow fans know and love.
  • Snackers can enjoy The Laughing Cow Plant-Based in endless combinations – like spread on a bagel, dipped with veggies, or scooped with crackers.
  • In addition to its fan-favorite creamy texture, The Laughing Cow Plant-Based is also a good source of calcium and is non-GMO certified.

Boursin Cheese and Lance Bass Help Hosts Foster Connections and Overcome Holiday Stress with New Connection Collection

Retrieved on: 
Tuesday, November 7, 2023

CHICAGO, Nov. 7, 2023 /PRNewswire/ -- This holiday season Boursin® Cheese is bringing back Maison Boursin — a house of entertaining inspiration — to alleviate the stress hosts experience. This time of year is synonymous with gatherings, but it often comes with unwanted stress for those who are hosting the festivities, leading to a lack of connection. In a recent survey, Boursin found 83% of Americans aged 21-45 would entertain more often if it wasn't so overwhelming and nearly 3 in 4 people report feeling disconnected as a result of spending less time with friends and family than in years past.

Key Points: 
  • Maison Boursin returns with Lance Bass to help hosts create connections with easy-but-elevated holiday inspiration and essentials for entertaining.
  • CHICAGO, Nov. 7, 2023 /PRNewswire/ -- This holiday season Boursin® Cheese is bringing back Maison Boursin — a house of entertaining inspiration — to alleviate the stress hosts experience.
  • With the help of this year's Host in Residence, musician Lance Bass, and Maison Boursin's Connection Collection, Boursin is here to alleviate entertaining overwhelm and let hosts focus on what really matters, meaningful connections with their guests.
  • "With the help of Boursin and the Maison Boursin Connection Collection I feel less pressure and can spend more time spreading holiday cheer and actually being with my guests instead of worrying about the little things."

The Laughing Cow® Unveils New, Limited-Edition Packaging Along with 'The Laughing Contract' Sweepstakes

Retrieved on: 
Thursday, September 7, 2023

CHICAGO, Sept. 7, 2023 /PRNewswire/ -- This fall, The Laughing Cow®, makers of the spreadable and creamy cheese wedges, is bringing consumers a fresh take on their iconic branding with new, colorful, limited-edition packaging inspired by recognizable pop culture designs. The new packaging will also feature a unique QR code for a sweepstakes to nominate people in their lives who choose laughter and spread joy to win 'The Laughing Contract,' sponsored by The Laughing Cow.

Key Points: 
  • The new packaging will also feature a unique QR code for a sweepstakes to nominate people in their lives who choose laughter and spread joy to win 'The Laughing Contract,' sponsored by The Laughing Cow.
  • Whether it's parents, best friends, or coworkers, The Laughing Contract is giving consumers the opportunity to celebrate the funniest people in their lives.
  • Starting today – October 31, The Laughing Cow fans can scan the QR code on the limited-edition packaging, or visit thelaughingcontract.com to nominate the aspiring comedians in their lives.
  • *This sweepstakes, called "The Laughing Contract", gives the nominee, if they accept to participate, a chance to win a year's supply of The Laughing Cow cheese and, possibly, the grand prize of $20,000.

Babybel Plant-Based White Cheddar Joins Babybel's Dairy-Free Portfolio as its First New Flavor

Retrieved on: 
Thursday, April 27, 2023

CHICAGO, April 27, 2023 /PRNewswire/ -- Following the successful launch of Babybel Plant-Based last year, which received unsurpassed positive consumer feedback and flew off of store shelves, Babybel® is bringing the first new flavor to its alternative dairy lineup with the introduction of Babybel Plant-Based White Cheddar Cheese Alternative this spring.

Key Points: 
  • CHICAGO, April 27, 2023 /PRNewswire/ -- Following the successful launch of Babybel Plant-Based last year, which received unsurpassed positive consumer feedback and flew off of store shelves, Babybel® is bringing the first new flavor to its alternative dairy lineup with the introduction of Babybel Plant-Based White Cheddar Cheese Alternative this spring.
  • Babybel is now thrilled to offer flexitarian and dairy-free consumers another delicious plant-based option with its new Babybel Plant-Based White Cheddar.
  • While the original Babybel Plant-Based has a flavor reminiscent of Mozzarella, this plant-based cheese alternative offers the signature sharp tanginess of cheddar cheese.
  • "We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan favorite White Cheddar variety."

Mini Babybel Introduces Monterey Jack, First New Flavor in Nine Years, in Addition to New, Reformulated Mozzarella

Retrieved on: 
Thursday, February 23, 2023

CHICAGO, Feb. 23, 2023 /PRNewswire/ -- Beloved snack cheese brand Babybel® is expanding its lineup of delicious, 100% real cheese offerings this spring with the introduction of Mini Babybel Monterey Jack, the brand's first new flavor since 2014. With this announcement, Babybel is also introducing a newly reformulated Mini Babybel Mozzarella, with an even creamier texture and mild flavor that kids love.

Key Points: 
  • With this announcement, Babybel is also introducing a newly reformulated Mini Babybel Mozzarella, with an even creamier texture and mild flavor that kids love.
  • After nearly 15 months of product development and consumer testing, the brand is thrilled to bring Mini Babybel Monterey Jack to shelves nationwide.
  • In addition to Monterey Jack, adults and kids alike will also reach for the 100% real cheese of the newly reformulated Mini Babybel Mozzarella, packed with 4g of protein and only 70 Calories per serving.
  • The new flavor joins Babybel's existing lineup of cheeses and alternative dairy offerings, which are now available in eight varieties, including:
    Both Mini Babybel Monterey Jack and Mini Babybel Mozzarella are made with no artificial growth hormones, colors, flavors or preservatives.

Babybel is Teaming up with Jason Biggs and Jenny Mollen to Create an Unforgettable 'First Time' Experience for the Vegan-Curious

Retrieved on: 
Thursday, February 2, 2023

CHICAGO, Feb. 2, 2023 /PRNewswire/ -- You never forget your first, which is why fan-favorite snack cheese brand Babybel® wants to make sure your first time trying plant-based cheese is with someone you trust. In partnership with married couple and actors Jason Biggs and Jenny Mollen, the brand is launching the Babybel 'First Time' Experience to support cheese-lovers as they lose their V-card (vegan card, that is).

Key Points: 
  • In partnership with married couple and actors Jason Biggs and Jenny Mollen, the brand is launching the Babybel 'First Time' Experience to support cheese-lovers as they lose their V-card (vegan card, that is).
  • Just in time for Valentine's Day, fans can enter to win their own Babybel 'First Time' Experience kit.
  • In the last year, plenty of vegan curious Babybel fans have experienced their own firsts, with Babybel Plant-Based more than doubling sales expectations.
  • ET, consumers can visit BabybelFirstTime2023.dja.com to enter the sweepstakes to win one of their very own Babybel 'First Time' Experience kits curated by Jason, Jenny and Babybel.

BEL BRANDS USA EXPANDS ALTERNATIVE DAIRY PORTFOLIO TO INCLUDE ANIMAL-FREE OFFERING, NURISHH INCREDIBLE DAIRY, MADE WITH PERFECT DAY, AND THE LAUGHING COW PLANT-BASED

Retrieved on: 
Thursday, December 8, 2022

CHICAGO, Dec. 8, 2022 /PRNewswire/ -- Building on the successful launches of Babybel Plant-Based and Boursin Dairy-Free, Bel Brands USA today announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative, created in partnership with Perfect Day, and The Laughing Cow Plant-Based, which join the ranks of Bel's beloved cheeses with alternative dairy options to reach even more consumers.

Key Points: 
  • Developed in partnership with Perfect Day, Nurishh Incredible Dairy is created through precision fermentation.
  • These partnerships will enable Bel to continue to innovate and bring forward first-in-class alternative dairy and dairy-based cheeses within the Bel Brands USA portfolio.
  • Nurishh Incredible Dairy is the first original cream cheese spread alternative made with Perfect Day protein to receive nationwide retail distribution.
  • Beloved USA brands include Babybel, Boursin, The Laughing Cow, Nurishh, and popular cheese spreads marketed under Kaukauna, Merkts and Price*s labels.

Bel Group and Standing Ovation form a strategic partnership to meet the challenge of proteins for the future

Retrieved on: 
Tuesday, November 15, 2022

Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food.

Key Points: 
  • Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food.
  • Standing Ovation is accelerating the development of its technology and its concrete application.
  • To this end, the Group has signed an exclusive partnership for cheese applications with the French start-up Standing Ovation.
  • Caroline Sorlin, Bel Group Chief Venture Officer: "I am delighted with this exclusive partnership which perfectly illustrates how our Group is committed to FoodTech for the future of food.

Boursin® Cheese and Padma Lakshmi Share Entertaining and Gifting Tips to Level Up Every Gathering this Holiday Season with Maison Boursin

Retrieved on: 
Wednesday, October 26, 2022

CHICAGO, Oct. 26, 2022 /PRNewswire/ -- Earlier this year Boursin® Cheese introduced Maison Boursin to elevate every day hosting occasions, with James Beard award winning host and author Padma Lakshmi as the Maison Host in Residence. Lakshmi and Boursin are back this holiday season with gifting inspiration, hosting tips and delicious recipes, to make the art of entertaining easy, elevated and, above all, enjoyable for every occasion.

Key Points: 
  • Lakshmi and Boursin are back this holiday season with gifting inspiration, hosting tips and delicious recipes, to make the art of entertaining easy, elevated and, above all, enjoyable for every occasion.
  • To lend a hand, Maison Boursin and Padma are here to serve as the ultimate source of inspiration to alleviate party anxiety and elevate any holiday occasion.
  • Cheese board: To display Boursin cheese and all your favorite accoutrements, a host can never have too many cheese boards.
  • Cheese markers: Proudly display your Boursin and point your guests to the perfect cheese pairing with reusable cheese markers.