Market Force study reveals America's top grocers, and what feeds consumers choice of where to shop
Interestingly, "loyalty" to a grocery brand, doesn't necessarily translate to higher consumer proportional spending.
- Interestingly, "loyalty" to a grocery brand, doesn't necessarily translate to higher consumer proportional spending.
- Trader Joe's, Wegman's, Publix, ALDI and Sam's Club all rank high in Market Force's loyalty index, but consumers using these brands spread their grocery dollars around.
- Finally, in brand image terms, consumers give high marks to Trader Joe's, H-E-B, Grocery Outlet and Amazon Fresh.
- To learn about the ranking study, visit with the Market Force team at the NGA show in Las Vegas, or call to set up a personalized tour through the results.