On Eve of TikTok Congressional Hearing, Businesses Ready to Double Down on App Spend, According to Capterra Survey
Marketers acknowledge there are drawbacks and ambiguity surrounding TikTok:
- Marketers acknowledge there are drawbacks and ambiguity surrounding TikTok:
60% agree that concerns over TikTok's data privacy and national security are justified. - 31% rate brand safety concerns as a top challenge of using TikTok.
- 70% think their company should expand their presence in other digital media channels excluding social media (e.g., email, video, etc.)
- Facebook (80%) and YouTube (79%) are rated as the most popular social media platforms marketers say they’d use as alternate platforms.