Compassion International introduces fun way to fight hunger through Roblox gaming platform
COLORADO SPRINGS, Colo., Nov. 17, 2023 /PRNewswire/ -- Starting tomorrow, November 18, Compassion International is launching a new initiative in partnership with top Roblox experiences called "Play to Heal." When Roblox players purchase in-game items and user-generated content (UGCs) from games like Anime Champions, Arsenal, Emergency Response: Liberty County (ER:LC), Silly Simon Says, and Toilet Defense Simulator, they'll be raising awareness and providing relief for children and families impacted by a growing global food crisis.
- CNN describes Roblox as "one of the most popular virtual playgrounds on the planet," however, at its core, Roblox is an online gaming platform where millions of people participate in immersive, user-generated digital experiences.
- Although the Roblox platform is free, in-game digital purchases make up a large share of the online gaming market.
- That's why Compassion and its partner developers plan to meet gamers right where they are – within the games.
- However, given the reach of Roblox and the compassion of gamers, the sky is the limit on the difference that can be made.