Lay's Launches New Brand Platform "No Lay's, No Game" with Global Football Icon Thierry Henry in celebration of UEFA Champions League Tournament
NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform – a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's.
- Henry brings the new brand philosophy to life with "Thierry Visits", a surprising video experience with Barcelona football fans that shows just how unthinkable the football experience is without Lay's!
- NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better.
- I hope I helped to ensure that football fans always know that it is unthinkable to watch the big match without Lay's.
- Be sure to follow Lay's Football on Instagram to stay informed on all UEFA Champions League and UEFA Women's Champions League partnership activations and more "No Lay's, No Game" news.