Bowl game

Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review

Retrieved on: 
Monday, February 12, 2024

EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew's 'Having A Blast' and Dove's 'Hard Knocks.' Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.

Key Points: 
  • EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review.
  • Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.
  • "Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl," said Derek Rucker, the Sandy & Morton Goldman professor of entrepreneurial studies in marketing and co-lead of the school's Ad Review.
  • The Kellogg School Super Bowl Advertising Review uses a academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots.

Dunkin’® & Ben Affleck Team Up Again to Debut “The DunKings,” Featuring Matt Damon and Tom Brady, in Two-Part Ad Culminating in Super Bowl LVIII Commercial

Retrieved on: 
Monday, February 12, 2024

Premiered during Super Bowl LVIII, “The DunKings" features Ben Affleck, Matt Damon and Tom Brady.

Key Points: 
  • Premiered during Super Bowl LVIII, “The DunKings" features Ben Affleck, Matt Damon and Tom Brady.
  • In the brand’s first-ever Super Bowl spot, he took a surprise order from his wife, Jennifer Lopez.
  • After leaving fans on a major cliffhanger, Dunkin’s Super Bowl LVIII commercial opened in a quintessentially full-circle moment.
  • With seven Super Bowl wins to his name, Super Bowl LVIII was the ideal moment for his debut as a member of The DunKings.

SPECTRUM SUPER BOWL COMMERCIAL 2024 TOUTS HOME INTERNET SPEED AND RELIABILITY

Retrieved on: 
Sunday, February 11, 2024

STAMFORD, Conn., Feb. 11, 2024 /PRNewswire/ -- Spectrum returned to the Super Bowl tonight for the first time since 2018 with a witty new commercial poking fun at the spotty coverage of cell phone home internet providers while highlighting the speed and reliability of Spectrum Internet.

Key Points: 
  • In its First Super Bowl Commercial in Six Years, Spectrum Takes Aim at Spotty Coverage and Service Flaws of Cell Phone Internet Providers
    STAMFORD, Conn., Feb. 11, 2024 /PRNewswire/ -- Spectrum returned to the Super Bowl tonight for the first time since 2018 with a witty new commercial poking fun at the spotty coverage of cell phone home internet providers while highlighting the speed and reliability of Spectrum Internet.
  • In the 30-second ad – aptly titled "Holes" – Mom arrives home to discover her family has smashed a gaping hole in the living room wall to get a better internet signal.
  • While comical to think somebody would actually knock holes in their walls to improve service, the ad illustrates the limitations of what cell phone home internet users regularly experience.
  • Unlike the Super Bowl game, there is no contest: Spectrum Internet delivers 24/7 reliability, security, and dramatically faster speeds, while saving customers hundreds of dollars per year on their home internet and mobile service vs. the competition.

Ads, food and gambling galore − 5 essential reads for the Super Bowl

Retrieved on: 
Friday, February 9, 2024

I didn’t get a pass to media day, so I didn’t get a chance to ask Chiefs head coach Andy Reid about how he tends to his mustache.

Key Points: 
  • I didn’t get a pass to media day, so I didn’t get a chance to ask Chiefs head coach Andy Reid about how he tends to his mustache.
  • But my colleagues and I were able to ask an all-pro lineup of scholars to write about a range of football-related topics, from the partisan food divide to the numbers behind the biggest gambling bonanza in league history.

1. Flag, you’re it

  • A year ago, league officials decided to shake up the annual showcase.
  • It would no longer be a tackle football game.
  • But Woods points to a gender divide and a political divide that could end up clouding the sport’s future.

2. X’s, O’s and Z’s

  • In 2011, former NFL cornerback Sam Shields was a rookie playing for a Green Bay Packers team that had made the Super Bowl.
  • The night before the big game, he tossed and turned.
  • Something tells me I’d be a lot like Shields.

3. Going all in on gambling

  • Or maybe you’re betting on Reba McEntire’s national anthem to last longer than 90.5 seconds.
  • The country’s gambling mania has been aided, in part, by the Supreme Court’s 2018 ruling that overturned a federal ban on sports betting.
  • The NFL has gone all in on its embrace of gambling, forging billion-dollar partnerships with the country’s top sportsbooks.
  • Read more:
    The Super Bowl gets the Vegas treatment, with 1 in 4 American adults expected to gamble on the big game

4. At least they aren’t serving donkey meat

  • And even the Super Bowl – one of the few communal events left in a polarized, atomized nation – can’t avoid the creep of partisanship.
  • Maybe you could just serve salmon – a food that, according to Dyck and Pearson-Merkowitz’s research, is “resistant to partisan cues.” Grim times, indeed.
  • Read more:
    Super Bowl party foods can deliver political bite – choose wisely

5. ByeDaddy

  • That’s one reason companies are willing to fork over so much cash for a coveted slot – as much as US$7 million for a 30-second spot.
  • Ferrell point out, many regulars on the airwaves of the Super Bowl, such as GoDaddy and Ford, are missing from this year’s lineup.
  • Read more:
    Super Bowl ads: It's getting harder for commercials to score with consumers

    This story is a roundup of articles from The Conversation’s archives.

It may be too late to stop the great election disinformation campaigns of 2024 but we have to at least try

Retrieved on: 
Friday, February 9, 2024

Votes are scheduled in India, Pakistan, Mexico and South Africa, to name but a few.

Key Points: 
  • Votes are scheduled in India, Pakistan, Mexico and South Africa, to name but a few.
  • A hotly contested election will be held for the European parliament in June and the US presidential elections are on the horizon in November.
  • A general election is also due in the UK at some stage in the coming year.

AI, deepfakes and disinformation

  • We are already seeing parties use AI to analyse data on voting patterns and targeting voters in real-time with algorithmically-driven ad placements.
  • Deepfakes – false or manipulated texts, images, video and audio – are already being spread via the gaming of algorithms with the intention of manipulating voters.
  • There are allegations that deepfakes were used in an attempt to sway voters in Argentina, New Zealand and Turkey in the past year.

Bad actors

  • NATO and the European Union have also warned against the threats to democratic cohesion caused by Kremlin-fuelled disinformation campaigns.
  • Human Rights Watch reports increased attacks against ethnic and religious minorities including Muslims, as well as journalists and opposition leaders.

Taking action

  • Calling for action now is almost moot as it’s probably already too late.
  • The fact that there are so many elections happening simultaneously around the world in 2024 only exacerbates the problem.
  • An urgent global effort among nations is needed to set the ground rules for how the use of AI is to be regulated, particularly around elections.
  • The worry is that the pace at which the technology is advancing is outpacing efforts to safeguard the public.


Tom Felle does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Higher, faster: what influences the aerodynamics of a football?

Retrieved on: 
Friday, February 9, 2024

This year’s event on Sunday – with the added attraction of a romance in the spotlight – promises to attract as many fans.

Key Points: 
  • This year’s event on Sunday – with the added attraction of a romance in the spotlight – promises to attract as many fans.
  • In Canada, the most recent Grey Cup final, last November, reached a record audience of 3.7 million viewers who tuned in to watch the Montréal Alouettes’ victory.
  • A number of factors affect the ball’s aerodynamics, including the way it is made and its inflation pressure.
  • As a professor in the Department of Mechanical Engineering at Québec’s École de technologie supérieure, I am interested in experimental fluid dynamics.

Ball size affects flight stability

  • They must be between 11" and 11.25" long.
  • The higher the speed of rotation, the more stable the ball will be during its flight.
  • Different dimensions can therefore have specific effects on the stability of the ball’s flight.


A larger circumference suggests that more of the ball’s mass is located away from its centre line. This means that it will have a higher moment of inertia (resistance to rotation) and, therefore, that the same force applied to make it rotate will result in a lower speed of rotation.

Two stripes and laces make a difference

  • While there are two white stripes on the Canadian ball, as well as laces, American rules don’t mention these.
  • The differences between the Canadian and American balls can have an effect on their drag.
  • In this case, it is mainly the resistance caused by the air (a fluid), which is called form or pressure drag.

NFL or CFL, which ball is better?

  • An aerodynamic force balance could be used to measure the differences in drag between the two balls subjected to the same conditions.
  • The movement of these particles could then be captured using a camera to quantify the airspeed at all points around the ball.


Different rotation speeds and flight speeds could be examined, as there is always the possibility of developing flow instabilities, which would lead to a change in its behaviour around the ball. This would help determine whether the NFL or CFL ball is better.

Ball texture influences drag

  • The rougher the texture of the ball, the greater the friction drag for the same speed.
  • Similarly, a faster ball speed will have a higher friction drag.

And then there’s the weather!

  • Cold or hot temperatures can affect the size of the ball by reducing or increasing the air pressure inside it.
  • Similarly, temperature can have some effect on the material properties of the ball, with colder temperatures making it stiffer and warmer temperatures making it softer.


Giuseppe Di Labbio ne travaille pas, ne conseille pas, ne possède pas de parts, ne reçoit pas de fonds d'une organisation qui pourrait tirer profit de cet article, et n'a déclaré aucune autre affiliation que son organisme de recherche.

AAFA Statement on Uber Eats Super Bowl Ad

Retrieved on: 
Thursday, February 8, 2024

Washington, DC, Feb. 08, 2024 (GLOBE NEWSWIRE) -- The Asthma and Allergy Foundation of America (AAFA) issued the following statement which may be attributed to Kenneth Mendez, president and CEO:

Key Points: 
  • Washington, DC, Feb. 08, 2024 (GLOBE NEWSWIRE) -- The Asthma and Allergy Foundation of America (AAFA) issued the following statement which may be attributed to Kenneth Mendez, president and CEO:
    On behalf of the more than 20 million people in the United States with food allergies, AAFA is disappointed that Uber Eats chose to make light of a serious condition in their “Don’t Forget Uber Eats” campaign ahead of the Super Bowl.
  • People with food allergies must take great care to ensure they don’t accidentally eat their food allergens.
  • This can make eating out or ordering food online challenging if restaurants and apps don’t clearly label food allergens for consumers.
  • AAFA urges Uber Eats to assess how they can be a better friend and ally to the millions of consumers with medical dietary restrictions.

KIA AMERICA'S SUPER BOWL SPOT CELEBRATES THE HIDDEN POWER WITHIN US ALL

Retrieved on: 
Thursday, February 8, 2024

Designed to be a mobile power source, the EV9 is the centerpiece of a comprehensive marketing campaign that kicks off on game day and highlights the power that lives in all of us, the power to brighten someone's day.

Key Points: 
  • Designed to be a mobile power source, the EV9 is the centerpiece of a comprehensive marketing campaign that kicks off on game day and highlights the power that lives in all of us, the power to brighten someone's day.
  • Set to Cat Power and Coldplay's collaborative track "Wish I Was Here," a determined young figure skater finishes her program and looks up to see an empty seat beside her Dad.
  • The 2024 EV9 is arriving in dealerships now and is available for sale in all 50 states2.
  • Kia is recognized as one of the TIME100 Most Influential Companies of 2023.

Super Bowl Viewers Reject Gambling, Fast-Food

Retrieved on: 
Thursday, February 8, 2024

FORT LEE, N.J., Feb. 8, 2024 /PRNewswire/ -- Sports betting apps are geared up to spend over $1 billion on Super Bowl-related advertising this weekend — but don't let that number deceive you. According to The American Survey (powered by What If Media Group), 83% of Americans have no interest in any gambling activities related to the big game.

Key Points: 
  • FORT LEE, N.J., Feb. 8, 2024 /PRNewswire/ -- Sports betting apps are geared up to spend over $1 billion on Super Bowl-related advertising this weekend — but don't let that number deceive you.
  • While trends in youth gambling are certainly cause for concern, less than 10% of our respondents plan to bet on the Super Bowl through a sports betting app — the same number that will participate in social betting games like "squares."
  • Equally surprising is that only 24% of viewers intend to order-in food for the occasion.
  • Though scarfing down boxes of pizza and wings remains a Super Bowl staple for nearly a quarter of our respondents, far more Americans (57%) prefer to watch the broadcast over food prepared at home.

Majority of Ontarians wagering on Super Bowl LVIII to bet online

Retrieved on: 
Thursday, February 8, 2024

Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.

Key Points: 
  • Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
  • Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game.
  • Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl.
  • While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk.