Ebro Foods

Riviana Foods Adds a Trio of Tasty Offerings to Minute® Rice Cups

Retrieved on: 
Thursday, May 2, 2024

HOUSTON, May 2, 2024 /PRNewswire/ -- Riviana Foods Inc. ("Riviana"), America's leading rice company, is expanding its Minute® Rice Cups assortment with exciting new flavors like Hot Honey Chicken Seasoned Rice Cups and Long Grain & Wild Seasoned Rice with Herbs Cups, alongside Sticky Rice Cups, a contemporary and game-changing option. With these latest additions, consumers now have a broader range of rice choices available from Minute Rice Cups, allowing them to effortlessly enhance the taste and convenience of their meals.

Key Points: 
  • Flavorful New Rice Varieties Include Hot Honey Chicken, Long Grain & Wild Rice with Herbs, and Sticky Rice
    HOUSTON, May 2, 2024 /PRNewswire/ -- Riviana Foods Inc. ("Riviana"), America's leading rice company, is expanding its Minute® Rice Cups assortment with exciting new flavors like Hot Honey Chicken Seasoned Rice Cups and Long Grain & Wild Seasoned Rice with Herbs Cups, alongside Sticky Rice Cups, a contemporary and game-changing option.
  • "With a keen eye on consumer trends and wants, Riviana Foods is thrilled to present an expanded selection of delicious Minute Rice Cups choices," said Erica Larson, Director of Marketing at Riviana Foods.
  • Ready in 60 seconds in the microwave, Minute Rice Cups come in a two pack of single-serving BPA-free cups.
  • The Long Grain & Wild Seasoned Rice with Herbs Cups and the Sticky Rice Cups are available regionally along the East Coast at select retailers.

THE SALMON FACTOR WINS GOLD EFFIE AWARD IN THE UNITED STATES

Retrieved on: 
Wednesday, June 7, 2023

NEW YORK, June 7, 2023 /PRNewswire/ -- The Salmon Factor has been recognized with a Gold Effie Award as Contributing Agency, thanks to its collaboration for the "Unfollow the recipe" campaign for the Mahatma Rice and Carolina Rice brands. The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category. Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.

Key Points: 
  • The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category.
  • Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.
  • The Salmon Factor's CEO, Pablo González said: "Receiving an Effie Award means that the campaign has been one of the most effective marketing efforts made throughout the past year.
  • This whole process takes place in a highly digitalized environment where you have to reach the chefs and the home chef finds recipes to reinterpret at his fingertips," explains the CEO of The Salmon Factor.

THE SALMON FACTOR WINS GOLD EFFIE AWARD IN THE UNITED STATES

Retrieved on: 
Wednesday, June 7, 2023

NEW YORK, June 7, 2023 /PRNewswire/ -- The Salmon Factor has been recognized with a Gold Effie Award as Contributing Agency, thanks to its collaboration for the "Unfollow the recipe" campaign for the Mahatma Rice and Carolina Rice brands. The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category. Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.

Key Points: 
  • The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category.
  • Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.
  • The Salmon Factor's CEO, Pablo González said: "Receiving an Effie Award means that the campaign has been one of the most effective marketing efforts made throughout the past year.
  • This whole process takes place in a highly digitalized environment where you have to reach the chefs and the home chef finds recipes to reinterpret at his fingertips," explains the CEO of The Salmon Factor.

Riviana Foods Expands Flavor Profile with New Minute® Rice Cups and Instant Rice Options

Retrieved on: 
Tuesday, May 23, 2023

HOUSTON, May 23, 2023 /PRNewswire/ -- Riviana Foods Inc., America's leading rice company, has introduced new flavors to its Minute® Rice Cups and Instant Rice product lines. The latest Minute Rice Cups flavors include Butter & Sea Salt Jasmine Rice, Spanish Rice, and the newly formatted Cilantro & Lime Jasmine Rice, which now comes in an 8.8 oz. bi-pack instead of the original 7 oz. single cup. The new product line-up also includes Minute Instant Basmati Rice, a light, fluffy and fragrant rice ready in just five minutes.

Key Points: 
  • Flavor Selection Grows to Include new Butter & Sea Salt Rice Cups, Spanish Rice Cups, Instant Basmati Rice and newly formatted Cilantro & Lime Jasmine Rice Bi-Pack
    HOUSTON, May 23, 2023 /PRNewswire/ -- Riviana Foods Inc. , America's leading rice company, has introduced new flavors to its Minute ® Rice Cups and Instant Rice product lines.
  • The latest Minute Rice Cups flavors include Butter & Sea Salt Jasmine Rice, Spanish Rice, and the newly formatted Cilantro & Lime Jasmine Rice, which now comes in an 8.8 oz.
  • The Minute Butter & Sea Salt Rice Cups feature a delectable and smooth blend of Jasmine Rice with a hint of butter and salt.
  • "These new Minute Rice Cups and Instant Rice offerings are designed for people who are looking for quick and easy ways to prepare meals without sacrificing taste."

Riviana Foods Inc. Announces Partnership between Success® Rice and SAI Platform's Farm Sustainability Assessment (FSA)

Retrieved on: 
Tuesday, April 18, 2023

HOUSTON, April 18, 2023 /PRNewswire/ -- Riviana Foods Inc., America's leading rice company, is committed to a more sustainable future. Today the company announced Success® Rice will partner with a group of farmers in Arkansas who are committed to sustainable rice farming. Working with SAI Platform's Farm Sustainability Assessment (FSA), a toolset for farms and companies in agricultural value chains to help assess, improve, and verify on-farm sustainability performance, Riviana Foods can support the farmers' engagement in sustainable farming practices. The company has committed to purchasing rice from these farmers (using a mass balance approach) in an amount that is equal to the volume of its Success white and brown rice consumption. This is a first step on a journey to more sustainable rice sourcing.

Key Points: 
  • Working with SAI Platform's Farm Sustainability Assessment (FSA), a toolset for farms and companies in agricultural value chains to help assess, improve, and verify on-farm sustainability performance, Riviana Foods can support the farmers' engagement in sustainable farming practices.
  • In utilizing the insights provided through the FSA partnership, Riviana Foods can advance sustainable agriculture through focused farm support.
  • By working with a group of local Arkansas farmers known as a Farm Management Group, Riviana Foods manages this group as their Farm Management Group Coordinator.
  • It's also part of Riviana Foods' five pillars of sustainability, which focus on reductions around: Waste, Energy, Emissions, Water and Packaging.

Pea Starch Market to Reach $307.4 Million by 2029 - Market Size, Share, Forecasts, & Trends Analysis Report with COVID-19 Impact by Meticulous Research®

Retrieved on: 
Monday, January 16, 2023

Based on nature, the pea starch market is segmented into organic pea starch and conventional pea starch.

Key Points: 
  • Based on nature, the pea starch market is segmented into organic pea starch and conventional pea starch.
  • Quick Buy – Pea starch Market - Global Opportunity Analysis And Industry Forecast (2022-2029), Research Report: https://www.meticulousresearch.com/Checkout/18927167
    Based on type, the pea starch market is segmented into native pea starch and modified pea starch.
  • In 2022, the native pea starch segment accounted for the largest share of the pea starch market.
  • Based on function, the pea starch market is segmented into thickener & gelling agent, binder, stabilizers, disintegrants, and other functions.

Pea Starch Market to Reach $307.4 Million by 2029 - Market Size, Share, Forecasts, & Trends Analysis Report with COVID-19 Impact by Meticulous Research®

Retrieved on: 
Monday, January 16, 2023

Based on nature, the pea starch market is segmented into organic pea starch and conventional pea starch.

Key Points: 
  • Based on nature, the pea starch market is segmented into organic pea starch and conventional pea starch.
  • Quick Buy – Pea starch Market - Global Opportunity Analysis And Industry Forecast (2022-2029), Research Report: https://www.meticulousresearch.com/Checkout/18927167
    Based on type, the pea starch market is segmented into native pea starch and modified pea starch.
  • In 2022, the native pea starch segment accounted for the largest share of the pea starch market.
  • Based on function, the pea starch market is segmented into thickener & gelling agent, binder, stabilizers, disintegrants, and other functions.

MAHATMA® BRAND HEATS THINGS UP WITH NEW 90-SECOND MICROWAVABLE CHIPOTLE JASMINE RICE

Retrieved on: 
Tuesday, October 4, 2022

HOUSTON, Oct. 4, 2022 /PRNewswire/ -- Riviana Foods Inc., ("Riviana") America's leading rice company, announced today the launch of its newest ready-to-heat microwaveable rice, Mahatma Ready to Heat Chipotle Jasmine Rice ready in just 90 seconds.

Key Points: 
  • HOUSTON, Oct. 4, 2022 /PRNewswire/ -- Riviana Foods Inc., ("Riviana") America's leading rice company, announced today the launch of its newest ready-to-heat microwaveable rice, Mahatma Ready to Heat Chipotle Jasmine Rice ready in just 90 seconds.
  • The Mahatma brand first introduced its Ready to Heat rice product line in 2019 and has continuously increased consumer's effortless mealtime possibilities, now adding the new Chipotle Jasmine variety, available at all major retail chains online or in-stores.
  • We have been trusted by American families for over 100 years providing consistent quality and flavor in every bag of Mahatma rice which has made it America's Favorite Rice.
  • Mahatma products inspire you to blend ingredients, cultures, and traditions to create diverse dishes with boundless flavor that make Mahatma rice a recipe for success.

Success® Rice Announces Recipe Contest

Retrieved on: 
Monday, August 1, 2022

HOUSTON, Aug. 1, 2022 /PRNewswire/ -- Riviana Foods Inc., America's leading rice company, announced today the Success® Rice Share Your Success Recipe Contest. Success Rice wants to see and share the amazing meals its consumers make using its products. Whether these recipes are enjoyed with family,  friends, or co-workers, or prepared for breakfast, lunch or dinner, Success Rice wants to see what creativity consumers cook up using the following products: White Rice, Brown Rice, Quinoa, Jasmine Rice, Basmati Rice or the new Success Garden & GrainsTM Blends.

Key Points: 
  • Grand Prize Recipe to win $2,500, Runner-Up Recipe to win $500
    HOUSTON, Aug. 1, 2022 /PRNewswire/ -- Riviana Foods Inc. , America's leading rice company, announced today the Success Rice Share Your Success Recipe Contest.
  • Whether these recipes are enjoyed with family, friends, or co-workers, or prepared for breakfast, lunch or dinner, Success Rice wants to see what creativity consumers cook up using the following products: White Rice, Brown Rice, Quinoa, Jasmine Rice, Basmati Rice or the new Success Garden & GrainsTM Blends.
  • "The brand has always served up recipe inspiration for its consumers and now with the Success Rice Share Your Success Recipe Contest, we'll be able to see and share what inventive and flavorful meals our at-home cooks come up with for their family and friends."
  • The Success product line includes traditional White Rice, Whole Grain Brown Rice, protein-packed Quinoa and aromatic rice varieties such as Thai Jasmine and Basmati Rice, as well as Success Garden & Grains Blends.

Riviana Foods Introduces Two New Minute® Rice Cup Varieties

Retrieved on: 
Tuesday, June 7, 2022

HOUSTON, June 7, 2022 /PRNewswire/ -- Riviana Foods Inc., America's leading rice company, announced today the launch of two new varieties to its popular Minute® Rice Cups product offering – Jalapeño Rice and Jasmine Rice & Red Quinoa. Like the other 4.4 oz. Minute Rice Cups, these two new varieties are in perfectly portioned single serving BPA-free cups and are ready in just one minute in the microwave, giving consumers that on-the-go convenience Minute Rice is known for. They are also Non-GMO Project Verified, Gluten-Free, contain no preservatives, are MSG and cholesterol free, and vegan.

Key Points: 
  • HOUSTON, June 7, 2022 /PRNewswire/ -- Riviana Foods Inc. , America's leading rice company, announced today the launch of two new varieties to its popular Minute Rice Cups product offering Jalapeo Rice and Jasmine Rice & Red Quinoa.
  • Minute Rice Cups, these two new varieties are in perfectly portioned single serving BPA-free cups and are ready in just one minute in the microwave, giving consumers that on-the-go convenience Minute Rice is known for.
  • Both new products have distinct and delicious flavors; Minute Jalapeo Rice Cups offer a tasty blend of onion, green peppers and jalapeos that will spice up your meals, whereas Minute Jasmine Rice & Red Quinoa Cups combine the buttery taste and aromatic scent of Minute brand's authentic Jasmine Rice with the brand's crunchy, 100% whole grain red quinoa.
  • Minute Jalapeo Rice Cups and Minute Jasmine Rice & Red Quinoa Cups are available in select retailers throughout the Northeast, Southeast and Midwest regions of the U.S. To find the nearest store that carries these two varieties, visit https://minuterice.com/where-to-buy/ .