Exclusive New Peptide-Infused Hair Care Brand, V&Co. Beauty, Launches in Major Retailers Across the Nation
WAYZATA, Minn., March 5, 2024 /PRNewswire/ -- A cutting edge innovation in peptide-infused hair care has arrived and is launching in-store and online at national and regional retailers, including Target and Walmart. V&Co. Beauty is a first-ever collection of shampoos and conditioners, powered by scientific innovation and rooted in targeted hair health that caters to the distinctive needs of each type and texture. The curated vegan and cruelty-free product selection allows consumers to level up their routine with four targeted shampoo and conditioner options: Wavy, Straight, Curly, and Thickening, empowering healthy hair journeys and inspiring individuality.
- Peptides have become a staple across skin care and supplements because they can help deliver real, unrivaled results.
- However, there have been little to no options in the hair care aisle that leveraged their deeply reparative benefits…until now.
- The Redmond family are serial entrepreneurs within the hair care industry, having founded beloved household name brands like Aussie Hair Care and Renpure.
- Mike and Tom noticed peptides sweeping skin care aisles and were inspired to research their benefits for hair, alongside their seasoned scientific team.