Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing.
- As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing.
- Among those who watch streaming TV, 83% are watching content with ads.
- “It’s clear from the results of our research that Latin Americans are embracing streaming TV.
- Magnite engaged Harris Interactive to execute an online survey of 4,991 respondents across Latin America: Argentina, Brazil, Colombia, and Mexico.