2020 Holiday Season: One for the Record Books
This was not a typical holiday season and it took place amid an unprecedented shopping landscape, Kleinhenz said.
- This was not a typical holiday season and it took place amid an unprecedented shopping landscape, Kleinhenz said.
- When we assembled our 2020 holiday forecast, we knew one scenario was that results could come in high and that sales might exceed the forecast.
- Household emotions likely played into holiday economic decisions as consumers wanting to offset the anxiety and stress experienced during 2020 spent on gifts to enjoy a better-than-normal holiday, Kleinhenz said.
- That compared with 14.7 percent growth in 2019 and represented 26.5 percent of total sales during the holiday season.