Djeep Lighters Set To Begin Major US Expansion Effort
SHELTON, Conn., July 11, 2022 /PRNewswire/ -- Djeep lighters is reigniting its presence in the US with a robust new distribution strategy and fresh product collections available exclusively first at 7-Eleven stores and on Amazon.com, beginning in July. Following this initial rollout, a broad selection of several new convenience, E-commerce, and retail stores will be added in the months ahead.
- Since 1973, Djeep lighters have been unique in both form and function with their signature patented rectangular tank, distinctive contemporary designs, and embossed wraps that provide an appealing tactile quality.
- The large flat push-button provides comfort when igniting, while the 3-compartment tank technology boasts up to 3,500 lights per lighter.
- "The name 'Djeep' was originally coined to mimic the sound made when igniting a lighter," said Katty Pien, VP of Marketing at BIC.
- We look forward to introducing this dynamic brand of lighters to new fans across the country."