Refreshments Continues to Disrupt the Shaving Category with New Launch
"At BFA, and at Refreshments, we have a highly engaged member base, which allows us to collect direct feedback and data on our products. This invaluable feedback helps us to constantly evolve and improve our member experience. We launched our first razor in January of this year, and while members loved the five blades and closeness of the shave, we knew there was an opportunity to innovate on the handle and the storage. We also wanted to bring even more fun into users' bathroom routines, so we expanded our razor offering to allow for personalization and more pops of color!" -- Sabeen Mian, SVP - Refreshments
- The Refreshments Dazzling 5-Blade Razor has been constructed to directly address Refreshments member pain points around their razor usage.
- Members were seeking a solution for their razor blades wearing out quickly due to excess residue and water damage, resulting in an ineffective shave.
- This new launch is no different, offering a color combination for everyone, including Neon Fizz, Pink Bubbly, and Coral Crush.
- We're home to beauty subscription brands: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments.