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New Research: Majority of Businesses Consider Email Programs Vital to their Success —Despite Being Under-resourced

Retrieved on:

Thursday, February 23, 2023

Mailjet, Deliverable, Acquisition, Transactive communication, SAN, Mail, Sales, Sinch

The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success.

Key Points:

The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success.
Nearly 60% of global businesses consider their email marketing programs successful.
Top goals for email programs: Content distribution (49.5%) was the top objective for senders, followed by transactional communication (35.3%) and promotions and selling (30.5%).
Looking toward 2023, survey results show senders are focusing on personalization (41.3%) and subscriber segmentation (34.9%) to improve their programs.

Despite economic uncertainty, new research confirms businesses plan to prioritize digital communications in the coming year

Retrieved on:

Thursday, November 10, 2022

Mailjet by Sinch conducted its global survey to provide insights into how economic downturns impact marketing and digital communications efforts.

Key Points:

Mailjet by Sinch conducted its global survey to provide insights into how economic downturns impact marketing and digital communications efforts.
Survey respondents who called their recent digital communications strategies successful were more likely to expect continued investments in marketing.
Conversely, companies with less recent digital communications success are more likely to expect cuts to their overall marketing budgets.
Mailjet by Sinch conducted its global survey to provide insights into how economic downturns impact marketing and digital communications efforts.

Stripo.email Released an Ultimate Guide to Email Gamification

Retrieved on:

Monday, November 29, 2021

Mailjet, ROI, HubSpot, CEO, Gorgias, SAN, Software as a service, E-commerce, B2B, Mechanics, AMP, Ebook, Sales, Mail, Fur clothing, Internet service provider

The author claims that gamification is proven to increase an average check by 15%, and also increase open rate for your next email campaigns.

Key Points:

The author claims that gamification is proven to increase an average check by 15%, and also increase open rate for your next email campaigns.
Being engaged in email marketing for over 20 years, he believes that email is way more powerful than one can even imagine.
Opinion leaders in email marketing who also contributed into this guide:
John Thies, Co-Founder of Email on Acid.
In this simple way, the company stays brand consistent across all email campaigns no matter who works on their email a staff or an outsource designer.

Pathwire Study Reveals Ways B2C Brands Are Missing Opportunities to Connect With Customers

Retrieved on:

Tuesday, February 2, 2021

Marketing, Data management, Communications, Social media, Technology, Search engine marketing, Software, Marketing, Digital marketing, eMail, Email marketing, Market research, Online advertising, Spamming, Mailjet, Engagement marketing

Pathwire brings together Mailgun , the email delivery service for developers, and Mailjet , the all-in-one email marketing platform, under a new corporate brand.

Key Points:

Pathwire brings together Mailgun , the email delivery service for developers, and Mailjet , the all-in-one email marketing platform, under a new corporate brand.
The research reveals consumers strong desire for more connection with the brands they love and that email is still an incredibly predominant form of communication.
The new Pathwire brand reiterates our commitment to innovative deliverability solutions that drive more email engagement, said Will Conway, CEO of Pathwire.
Pathwire is a representation of the energy and momentum with which its technology connects people and the brands they love.

GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

Retrieved on:

Wednesday, October 17, 2018

Marketing, Digital marketing, Online advertising, eMail, Marketing automation, Email marketing, Mailjet

Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises

Key Points:

Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises
With more than two million lines of code already written this year, GetResponse has further enhanced its digital and email marketing platform.
To further support small business owners, GetResponse strengthened its e-commerce capabilities and introduced its library of marketing automation templates.
Courtenay joins GetResponse from Seismic Software and brings a strong background in marketing including strategy, events, social media, advertising, and email marketing.
GetResponse is an all-in-one online marketing platform for SMBs helping more than 350,000 customers from 182 countries grow their businesses online.

NeverBounce announces major expansion of third-party integrations

Retrieved on:

Wednesday, June 27, 2018

Marketing, eMail, Cyberspace, Digital marketing, World Wide Web, Go software, SendGrid, Mailjet, Email marketing, Inbound marketing

Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks.

Key Points:

Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks.
Today, NeverBounce integrations for HubSpot, the inbound marketing and sales software provider, and SendGrid, the customer communication platform for transactional and marketing emails, are available.
Integrations with MailerLite, the email marketing and automation service, and MailJet, the all-in-one email service provider, will arrive later this week.
Dozens of integrations are set to be released in the coming months, adding to the 15 integrations already available , so users of every marketing platform can effortlessly utilize NeverBounce.