Transactive communication

New Research: Majority of Businesses Consider Email Programs Vital to their Success —Despite Being Under-resourced

Retrieved on: 
Thursday, February 23, 2023
Mailjet, Deliverable, Acquisition, Transactive communication, SAN, Mail, Sales, Sinch

The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success.

Key Points: 
  • The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success.
  • Nearly 60% of global businesses consider their email marketing programs successful.
  • Top goals for email programs: Content distribution (49.5%) was the top objective for senders, followed by transactional communication (35.3%) and promotions and selling (30.5%).
  • Looking toward 2023, survey results show senders are focusing on personalization (41.3%) and subscriber segmentation (34.9%) to improve their programs.

Finsbury Glover Hering and Sard Verbinnen & Co to Merge, Creating Global Strategic Communications Leader

Retrieved on: 
Wednesday, October 13, 2021
Public Relations, Investor Relations, Consulting, Communications, Professional Services, Other Communications, Golden Gate Capital, The Glover Park Group, ESG, WPP, Initial public offering, Transactive communication, Food, Creative, Goal, Multimedia, Growth, Transformation, Digital, Social Security Government Pension Offset, Board, Research, Agriculture, Communication, Social, Policy, Equity, Finsbury, CEO, Leadership, Transformative social change, SPAC, Public policy, Partnership, DE, Government, SVC, Roman Catholic Diocese of La Crosse, Organization, Public relations, Management, Airline

Finsbury Glover Hering and Sard Verbinnen & Co (SVC) today announced a merger to create the worlds leading strategic communications firm advising clients in navigating critical opportunities and challenges.

Key Points: 
  • Finsbury Glover Hering and Sard Verbinnen & Co (SVC) today announced a merger to create the worlds leading strategic communications firm advising clients in navigating critical opportunities and challenges.
  • Finsbury Glover Hering Global Co-Chairmen Roland Rudd and Carter Eskew said: Our clients operate in an increasingly complex world with diverse stakeholder interests.
  • Finsbury Glover Hering is a global strategic communications advisory firm, headquartered in New York with over 800 multidisciplinary experts across the worlds major financial, government, business and cultural centers.
  • The company was formed through the merger of leading strategic communications consultancies Finsbury, The Glover Park Group and Hering Schuppener in January 2021.

New Keypoint Intelligence Research: Transactional Print & e-Communications Being Redefined as Enterprises Realign Their Post-COVID Communication Strategies

Retrieved on: 
Tuesday, August 17, 2021
Industry, Business, Transactive communication, Policy, Research, Pulse, Technology, EOB, Online shopping

FAIRFIELD, N.J., Aug. 17, 2021 /PRNewswire-PRWeb/ -- According to Keypoint Intelligence's Annual State of Transactional Communications - Business Survey: North America research, enterprises in all key verticals are beginning to rethink their transactional bills and statement delivery strategies.

Key Points: 
  • FAIRFIELD, N.J., Aug. 17, 2021 /PRNewswire-PRWeb/ -- According to Keypoint Intelligence's Annual State of Transactional Communications - Business Survey: North America research, enterprises in all key verticals are beginning to rethink their transactional bills and statement delivery strategies.
  • Although many in the industry believed that mailed bills and statements would fall by the wayside while e-delivery soared, dramatic changes have prevented this from happening.
  • According to recent research from Keypoint Intelligence, the trajectory for both curvespaper and electronichas begun to flatten out as print outsourcing wanes.
  • Today's consumers want control over the communications they receive, as well as the format in which those communications are delivered.