KLM

• Air France-KLM has committed to spend €100 million in sustainable aviation fuel over the next four years.
• The inaugural European loyalty program financing transaction will provide Air France-KLM with a capital solution to further strengthen its balance sheet and enhance Flying Blue’s scalability and growth prospects.
• This financing is the third transaction between Apollo and Air France-KLM within the last 18 months.
• Apollo Partner Jamshid Ehsani said, “Apollo is pleased to continue to serve as a capital partner to Air France-KLM.

• Collaboration between the partners has been extended with New Distribution Capability (NDC) enriched offers, which will be marketed and sold alongside EDIFACT content, through Sabre's global distribution system (GDS).
• The Air France-KLM NDC offers will be rolled out to Sabre-connected travel agencies in a phased approach next year.
• It also enables Air France and KLM to distribute their customized NDC offers, thanks to continuous pricing and tailor-made bundles, to the global network of Sabre-connected agencies.
• We are delighted to bring our customers EDIFACT and enhanced NDC content as we transition to a new world of Offers and Orders."

• While the industry has faced legal backlash in the past, the dramatic proliferation of these cases may spell disaster for major airlines.
• It’s not hard to see why the aviation industry has provoked the ire of climate activists.

Why greenwashing?

• The rise in greenwashing litigation can in part be attributed to the relative ease with which cases can be brought.
• It’s simply a lot easier to attack an airline’s advertising compared to other activities that might be targeted by strategic climate litigation.
• It’s an effective form of climate action due to the power exerted by advertising on public perception and social norms.

Common litigation strategies

• Interestingly, this case builds upon a ruling of the Dutch Advertisement Code Commission and indicates the “snowballing” trend inherent in anti-greenwashing litigation, wherein cases rely upon precedent set by previous authorities.
• With this borne in mind, the recent 19-country complaint by the European Consumer Organisation could provide the strongest foundation to date for future litigation.
• European companies should follow this case closely as American-style “class action” litigation will soon be made possible in the EU.

Does this litigation have teeth?

• In reality, these early cases are merely scratching the surface of what’s possible.
• Once these cases enter the public conversation, a growing understanding of consumer protection is bound to follow.
• In many jurisdictions, such as my home country of Ireland, significant damages can be awarded against companies for misleading advertisement.
• While anti-greenwashing litigation might not halt the growth of this industry altogether, it is no doubt an invaluable tool.

• LOS ANGELES, Sept. 21, 2023 /PRNewswire/ -- Xiamen Airlines is accredited with the 2024 APEX World Class award.
• This highest award category of APEX just granted only 8 airlines from all over the world, including Qatar Airways, Singapore Airlines, Emirates, Japan Airlines, KLM, Saudia Airlines, Turkish Airlines.
• Xiamen Airlines is the only one among Chinese airlines.
• It is worth mentioning that this is the second year in a row that Xiamen Airlines has been awarded.