INNOCEAN USA


Associated tags: Hyundai Motor America, Gravity Interactive, City, Culture, Kia, TaylorMade, Pacific Life, DC Comics, INNOCEAN, LG, Wienerschnitzel, Hyundai, Creativity

Locations: HUNTINGTON BEACH, CA, US, NEW JERSEY, CALIFORNIA, FLORIDA, USA

INNOCEAN USA Appointed Media AOR for Korean Air

Retrieved on: 
Tuesday, July 11, 2023

With the rise of Korean cultural popularity in the United States, this partnership comes at a unique time in American cultural history. Americans are now seeing an emerging trend of Korean culture taking hold across the US that makes travel to Korea more appealing -- especially for non-business travel as this particular collaboration reflects growing opportunities for Americans and Koreans to engage with one another. 

Key Points: 
  • This collaboration between INNOCEAN USA and Korean Air comes after Korean Air’s Chairman and CEO, Walter Cho, emphasized the importance of continuing to gain competitive edge as the aviation industry stabilizes post-COVID in his New Year’s address to the Korean Air team.
  • This collaboration between Korean air and INNOCEAN USA creates an opportunity to promote more travel between the US and Korea.
  • This partnership comes as an entry point into the travel and hospitality category for INNOCEAN USA.
  • “We are so proud to represent Korean Air in the North American markets adding to our growing list of global brands serviced by INNOCEAN,” said Steve Jun, CEO of INNOCEAN USA and Head of Global Business at INNOCEAN.

In Support of Pride Month, “Save the Rainbow Flag” Campaign Uses Augmented Reality to Fly the Rainbow Flag in the Cities that Have Banned Them

Retrieved on: 
Wednesday, June 14, 2023

HUNTINGTON BEACH, Calif., June 14, 2023 (GLOBE NEWSWIRE) --  On this “Flag Day,” the Gilbert Baker Foundation - which honors the legacy of the creator of the original Rainbow Pride Flag - announces the launch of a new phase of the #SavetheRainbowFlag campaign, a virtual Augmented Reality (AR) filter that allows anyone to raise virtual Pride Flags, particularly anywhere they’ve been banned.

Key Points: 
  • There are currently upward of 40 cities who have passed laws to ban the Pride Flag at government buildings (City Halls, Police Stations, Public Schools, etc.
  • To combat these bans, a #SavetheRainbowFlag virtual Augmented Reality (AR) filter is now available on Instagram, allowing anyone to raise virtual Pride Flags at government buildings, especially where the Pride Flag has been banned.
  • When the employees heard about the Pride Flag ban in the very city where they are based.
  • The Gilbert Baker Foundation tracks cities, counties and states who have banned the pride flag HERE .

INNOCEAN USA Appoints Tony Kalathara as Group Creative Director

Retrieved on: 
Monday, April 17, 2023

HUNTINGTON BEACH, Calif., April 17, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director. Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps. He brings more than 15 years of expertise in delivering breakthrough creative work for brands helping them break into pop culture and dominate social, including iconic Grand Prix winning campaigns like "Google Home of the Whopper" and "Burning Stores" from Burger King amongst others.

Key Points: 
  • HUNTINGTON BEACH, Calif., April 17, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA , an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director.
  • Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps.
  • "Innocean has always been known for a great culture and great people (not to mention the brands including Hyundai, Genesis and Wienerschnitzel).
  • Now they are showing the commitment to growth by adding great leadership and hungry creative directors like me," states Kalathara.

INNOCEAN USA Appoints Jason Sperling As Chief Creative Officer

Retrieved on: 
Wednesday, February 15, 2023

HUNTINGTON BEACH, Calif., Feb. 15, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Jason Sperling has joined the agency as Chief Creative Officer. Sperling, most recently Global Executive Creative Director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and Unicef. His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.

Key Points: 
  • HUNTINGTON BEACH, Calif., Feb. 15, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA , an award-winning, independent full-service advertising agency proudly announced today that Jason Sperling has joined the agency as Chief Creative Officer.
  • Sperling, most recently Global Executive Creative Director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and Unicef.
  • His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.
  • "I believe creativity can be a force multiplier for businesses, and I'm thrilled at the prospect of making the kind of results-driven work that is also culture-defining, that people share and care about, and that creates irrational levels of love for brands," said Jason Sperling, Chief Creative Officer.

All-New Marketing Campaign for Hyundai's IONIQ 6 Explains Why It's Time to Go Electric

Retrieved on: 
Friday, January 27, 2023

"With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.

Key Points: 
  • "With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.
  • The 60- and 30-second hero spots titled, "Your Dad Is Going Electric," feature Kevin and Sosie Bacon taking a drive in his new all-electric IONIQ 6.
  • In addition, contextual social media content that highlights key IONIQ 6 features including charge time, Bluelink, digital key, etc.
  • The IONIQ 6 marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

University of Massachusetts Global Awards INNOCEAN USA as Agency of Record

Retrieved on: 
Thursday, June 30, 2022

HUNTINGTON BEACH, Calif., June 30, 2022 /PRNewswire-PRWeb/ -- INNOCEAN USA, a leading strategic branding and advertising agency and the largest advertising agency in Orange County, California, today announces its appointment as agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University.

Key Points: 
  • HUNTINGTON BEACH, Calif., June 30, 2022 /PRNewswire-PRWeb/ -- INNOCEAN USA, a leading strategic branding and advertising agency and the largest advertising agency in Orange County, California, today announces its appointment as agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University.
  • "Winning this new business was truly a team effort," states Steve Jun, INNOCEAN Worldwide Americas / Head of Global Business INNOCEAN Worldwide.
  • University of Massachusetts Global, formerly Brandman University, is a private, nonprofit institution accredited by the WASC Senior College and University Commission.
  • Based in Huntington Beach, CA INNOCEAN is a fully global agency with a network of offices in more than 30 cities and 21 countries.

Hyundai And Tastemade Team Up For New Television Series, The Un-Adventurers, Debuting In June

Retrieved on: 
Wednesday, May 27, 2020

The Un-Adventurers was developed in collaboration with INNOCEAN USA and Canvas Worldwide , Hyundai's advertising and media agencies of record, respectively.

Key Points: 
  • The Un-Adventurers was developed in collaboration with INNOCEAN USA and Canvas Worldwide , Hyundai's advertising and media agencies of record, respectively.
  • So, Hyundai set out to take some of them across state lines for the first time, showing them the power of travel and discovery beyond their comfort zone.
  • Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
  • Canvas Worldwide services world-class clients such as Hyundai Motor America, Kia Motors America, United Artists Releasing, Heineken, and more.

Hyundai Reveals its Big Game Commercial, "Smaht Pahk"

Retrieved on: 
Monday, January 27, 2020

Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

Key Points: 
  • Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.
  • As part of the social media campaign in support of this year's Big Game ad, Hyundai and INNOCEAN have invited two well-known Boston-area comedians to help take on Hyundai's Twitter duties during the game.
  • The pair will also host four segments of The Hyundai Quartertime Show that will be filmed, edited and published online throughout the game.
  • The Big Game will be played on February 2, 2020, in Miami and will be televised on FOX.

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

Retrieved on: 
Friday, December 6, 2019

HUNTINGTON BEACH, Calif., Dec. 6, 2019 /PRNewswire-PRWeb/ -- TaylorMade Golf , a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.

Key Points: 
  • HUNTINGTON BEACH, Calif., Dec. 6, 2019 /PRNewswire-PRWeb/ -- TaylorMade Golf , a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.
  • "We have been aware of INNOCEAN's capabilities and were excited they chose to participate in our media agency search," stated Bob Maggiore, TaylorMade Golf Chief Marketing Officer.
  • Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golf balls.
  • INNOCEAN USA is an award-winning, full-service advertising agency that leverages our unbridled curiosity and unorthodox thinking to go beyond simply creating ads, to creating culture.

Wienerschnitzel Names INNOCEAN USA as Ad Agency of Record

Retrieved on: 
Thursday, September 12, 2019

HUNTINGTON BEACH, Calif., September 12, 2019 /PRNewswire-PRWeb/ -- Wienerschnitzel , the world's largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities.

Key Points: 
  • HUNTINGTON BEACH, Calif., September 12, 2019 /PRNewswire-PRWeb/ -- Wienerschnitzel , the world's largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities.
  • A dedicated general accounts team will manage the Wienerschnitzel business for INNOCEAN.
  • Founded in 2009, INNOCEAN USA is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas.
  • With 400 employees, INNOCEAN USA is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America.