Campaign

Campaign Management Launched to Provide Strategic Advice in Shareholder Elections

Retrieved on: 
Monday, March 20, 2023

Campaign Management LLC today announced its launch as a strategic advisory firm providing tactical advice and proxy solicitation services to help clients maximize shareholder support in corporate elections.

Key Points: 
  • Campaign Management LLC today announced its launch as a strategic advisory firm providing tactical advice and proxy solicitation services to help clients maximize shareholder support in corporate elections.
  • Having advised on hundreds of shareholder elections, including both corporate defense and activist mandates in high-profile proxy fights as well as friendly and contested M&A, the Campaign Management team has extensive experience helping ensure shareholder meetings run smoothly and cost effectively.
  • “The current market environment highlights the need for blunt advice from experienced, thoughtful advisors on how best to obtain shareholder support.
  • Campaign Management is a full-service firm providing proxy advice and solicitation as well as key ancillary offerings including activist vulnerability analysis, board evaluation, stock surveillance, shareholder proposal analysis and corporate governance advice.

Resolve2Win campaign debuts in Bangkok, promoting Hong Kong's legal services

Retrieved on: 
Friday, March 17, 2023

Mr Horace Cheung, Deputy Secretary for Justice, led nearly 30 representatives from Hong Kong's legal sector in face-to-face talks with Thai legal and business representatives to promote the advantages of Hong Kong legal services, encourage collaboration between Hong Kong and Thailand and seize opportunities in the region.

Key Points: 
  • Mr Horace Cheung, Deputy Secretary for Justice, led nearly 30 representatives from Hong Kong's legal sector in face-to-face talks with Thai legal and business representatives to promote the advantages of Hong Kong legal services, encourage collaboration between Hong Kong and Thailand and seize opportunities in the region.
  • The Resolve2Win - Legal Services of Hong Kong, Opportunities for All campaign debuted in Bangkok, Thailand on 15 to 17 March Nearly 30 representatives from the Hong Kong legal sector join the delegation.
  • He further said that as the leading legal and dispute resolution services centre in the Asia-Pacific, Hong Kong had a strong pool of legal talents, particularly in dispute resolution services.
  • The campaign will promote legal and dispute resolution services of Hong Kong in the GBA early next year, showcasing the robust legal system, solid foundation of the rule of law and diversified legal and dispute resolution services in Hong Kong while helping to better understand the views of mainland stakeholders and their needs towards Hong Kong's legal and dispute resolution services.

Maestro’s collection finds a home at the Frost School

Retrieved on: 
Thursday, March 16, 2023

Now, after nearly 50 years of collecting scores and putting his own artistic imprint on them, Schwarz has donated his entire collection to the Frost School.

Key Points: 
  • Now, after nearly 50 years of collecting scores and putting his own artistic imprint on them, Schwarz has donated his entire collection to the Frost School.
  • Shelton G. “Shelly” Berg, dean of the Frost School of Music, said that the Schwarz Collection would accrue huge benefits to the Frost School for many decades to come.
  • He joined the Frost School faculty in 2019, attracted by Berg’s vision for the school, and became the inaugural holder of the Schwarz-Benaroya Endowed Chair in Conducting and Orchestral Activities in 2021.
  • “I’ve fallen in love with the Frost School and the University of Miami.

Initiative Named Adweek Global Media Agency of the Year and Lands on Ad Age’s A-List Media Agency of the Year

Retrieved on: 
Thursday, March 16, 2023

Fame & Flow maximizes the drivers of brand Fame -- cultural resonance, social diffusion, and fandom -- and links them to the critical drivers of customer Flow -- frictionless experiences, connected commerce, and personalization.

Key Points: 
  • Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year.
  • Initiative topped COMvergence’s global ranking of media agencies for estimated billings including new business and retained business (Nov 2022 report).
  • “It’s a rare feat in our industry for an agency to earn both these honors in the same year,” said Initiative Global CEO Dimitri Maex.
  • To find out why Adweek chose Initiative as its Global Media Agency of the Year, click here .

Koddi Campaign Templates Feature Empowers Consistency and Dependability in Advertiser Performance

Retrieved on: 
Wednesday, March 15, 2023

FORT WORTH, Texas, March 15, 2023 /PRNewswire/ -- Koddi, the commerce media partner for publishers and advertisers, today announced the new Campaign Templates feature within its Koddi Ads platform. This latest enhancement from Koddi simplifies the experience of launching a campaign for advertisers while also empowering publishers to influence how advertisers set up their campaigns.

Key Points: 
  • FORT WORTH, Texas, March 15, 2023 /PRNewswire/ -- Koddi, the commerce media partner for publishers and advertisers, today announced the new Campaign Templates feature within its Koddi Ads platform.
  • The Campaign Templates feature is a flexible framework that enables any publisher to pre-define campaign setup options, and then make these presets available to all advertisers.
  • The new Campaign Templates feature is the third major enhancement to the Koddi Ads platform since the new year began.
  • It follows proprietary upgrades to Koddi Ads' Quality Scoring feature, and the introduction of the new Dynamic Pricing feature.

Dorman launches 200 new repair solutions, including dozens of aftermarket exclusives, and new products for EVs

Retrieved on: 
Wednesday, March 8, 2023

COLMAR, Pa., March 08, 2023 (GLOBE NEWSWIRE) -- Dorman Products, Inc. (NASDAQ:DORM) announced today the release of 200 new motor vehicle parts, including 80 aftermarket exclusives and several new products for popular electric vehicles (EVs).

Key Points: 
  • COLMAR, Pa., March 08, 2023 (GLOBE NEWSWIRE) -- Dorman Products, Inc. (NASDAQ:DORM) announced today the release of 200 new motor vehicle parts, including 80 aftermarket exclusives and several new products for popular electric vehicles (EVs).
  • The new products advance Dorman’s mission of providing repair professionals and owners greater freedom to fix passenger, commercial, and recreational vehicles with internal combustion, hybrid, and electric powertrains.
  • Over the last decade, an increasing number of domestic and import vehicles have integrated active grille shutters into car and truck designs.
  • Like conventional grilles, these shutters allow air to flow through the radiator and into the engine compartment.

Ultra PRO and Critical Role Join Forces to Launch a New Line of Gaming Accessories-Available Now

Retrieved on: 
Thursday, March 2, 2023

That's right: for the very first time, the fan favorite adventuring parties from Critical Role are getting a gaming accessory collection of their very own, featuring characters from every Critical Role campaign.

Key Points: 
  • That's right: for the very first time, the fan favorite adventuring parties from Critical Role are getting a gaming accessory collection of their very own, featuring characters from every Critical Role campaign.
  • "When you think of quality tabletop gaming accessories, Ultra PRO is at the top of the list.
  • The new line also includes playmats featuring art of Bells Hells as well as both previous Critical Role campaign crews, plus a premium Bells Hells printed book folio.
  • "As Ultra PRO International continues to grow and support the expanding world of Tabletop RPGs, it was only natural to work with Critical Role.

Sheertex Rolling Out New Transit Ads Showcasing its 'Really Strong Tights' with OUTFRONT Media

Retrieved on: 
Thursday, March 2, 2023

NEW YORK, March 2, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer ("DTC") hosiery brand Sheertex is this month launching a new out of home ("OOH") campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT. 

Key Points: 
  • The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT.
  • Sheertex's inaugural out of home campaign utilized the power of the transit media, with memorable visuals on branded subway trains, station dominations, liveboards, and ultra-super-kings on NYC buses.
  • This media domination, combined with smart creative, brought the brand to life and was hugely successful.
  • In fact, OUTFRONT commissioned an independent measurement and attribution provider, StreetMetrics, to determine the effectiveness of Sheertex's four-week bus campaign.

Arc Initiatives Launches 'Arc North Star,' Expands Public Affairs and Issue Advocacy Expertise in Minnesota

Retrieved on: 
Thursday, March 2, 2023

WASHINGTON, March 2, 2023 /PRNewswire/ -- Today, Arc Initiatives, a fully integrated public affairs consulting firm, announced an official and physical strategic expansion into Minnesota with the formation of Arc North Star, a dedicated political, communications, and public affairs practice in Minnesota with a new office near the Capitol in Saint Paul.

Key Points: 
  • WASHINGTON, March 2, 2023 /PRNewswire/ -- Today, Arc Initiatives, a fully integrated public affairs consulting firm, announced an official and physical strategic expansion into Minnesota with the formation of Arc North Star, a dedicated political, communications, and public affairs practice in Minnesota with a new office near the Capitol in Saint Paul.
  • Arc North Star's staff and their strategic partners across the Arc Initiatives family are leaders in electing progressive candidates in Minnesota, driving successful strategies for organizations with a mission to do good, and leading campaigns in the health care, climate, conservation, budget and revenue, care, labor, and workers' rights issue advocacy spaces, among others.
  • I'm thrilled Arc is expanding their Minnesota presence and excited they'll continue guiding and securing results for strong leaders in the North Star State," said Minnesota Attorney General Keith Ellison.
  • Arc North Star understands how to bring together:
    political and advocacy campaign strategy; and
    — to create change at the local, state, and federal levels for Minnesotans.

How Dice, a Saudi-born marketing agency, is changing the game for multinationals in the region

Retrieved on: 
Wednesday, March 1, 2023

RIYADH, Saudi Arabia, March 1, 2023 /PRNewswire/ -- Amid the global distress in today's markets and the lingering financial threats caused by the economic shifts in the world, the Kingdom of Saudi Arabia is leading its way. Under the progressive leadership of Saudi Arabia, the international monetary fund reported in 2022 that the new Kingdom is now considered to be one of the world's fastest-growing economies. Reports are forecasting a rise in the country's GDP by 7.6 percent, the fastest growth in almost a decade, according to the IMF Article IV consultation report.

Key Points: 
  • In line with the massive expansion of the Kingdom's economy, Saudi startups, small-sized businesses, and marketing agencies are also leading their way.
  • Founded in 2013, Dice has shifted the game for agencies and businesses in the Saudi market.
  • For a good measure, corporations and multinationals in Saudi are increasingly realizing the importance of working with local agencies.
  • The agency realized that there was a very limited number of 360, fully fledged marketing agencies in the country.