Sounds Profitable Study Reveals Podcast Listeners Pay Greater Attention to Ads Than Other Media Consumers
BOSTON, April 4, 2024 /PRNewswire-PRWeb/ -- Sounds Profitable, the leading voice of significance for the digital audio industry, today announced the release of its latest report, The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, a large consumer study of over 2,000 Americans 18+, weighted to the general population. Respondents were asked questions regarding their receptiveness, attentiveness, and overall attitude about advertising across a range of ad-supported media.
- Respondents were asked questions regarding their receptiveness, attentiveness, and overall attitude about advertising across a range of ad-supported media.
- The results were clear across the board – podcast advertising leads the way in receptivity, attention, and, most importantly, effectiveness.
- Podcast listeners pay more attention to ads than listeners of other media and are more likely to listen to ads all the way through on podcasts compared to other platforms tested.
- Methodology: The Ad Bargain was sponsored by Wondery, Spreaker, Betterhelp, ESPN Podcasts, Libsyn Ads, SiriusXM Podcast Network, NPR, and Paramount in partnership with Sounds Profitable.