INNOCEAN

Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover

Retrieved on: 
Wednesday, February 14, 2024

"This proved to be an extremely rewarding weekend for the 22 brands that joined in the fun and took over Hyundai's Insta channel.

Key Points: 
  • "This proved to be an extremely rewarding weekend for the 22 brands that joined in the fun and took over Hyundai's Insta channel.
  • Hyundai also purchased regional buys for the Viking-themed ad during and around the big game in target markets.
  • This content and more will also extend across Hyundai's social media channels such as TikTok, Instagram, Facebook and YouTube.
  • Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision.

Hyundai Calls on Football Fans to Conquer the Weekend in New Viking-Themed Santa Fe Marketing Campaign

Retrieved on: 
Friday, January 26, 2024

The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.

Key Points: 
  • The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.
  • The revamped Santa Fe showcases an array of technological capabilities alongside rugged available features such as HTRAC all-wheel drive and all-terrain tires.
  • It's that sense of joy we hope Hyundai can bring to families with the new Santa Fe."
  • The Santa Fe marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Hyundai Welcomes Drivers Back to the Commute with All-New Kona Campaign During Football Kickoff Game

Retrieved on: 
Thursday, September 7, 2023

"When evaluating the debut of the all-new Kona and Kona EV advertising campaign, we couldn't think of a better place than during the Football Kickoff game," said Angela Zepeda, CMO, Hyundai Motor America.

Key Points: 
  • "When evaluating the debut of the all-new Kona and Kona EV advertising campaign, we couldn't think of a better place than during the Football Kickoff game," said Angela Zepeda, CMO, Hyundai Motor America.
  • This year, we're expanding our sports sponsorships to include football on Thursday on Amazon Prime, doubling the expected reach for our ads.
  • With the launch of a 60-second spot titled " Welcome Back to the Commute " Hyundai wants to welcome these consumers back on the road with the all-new Kona and Kona EV.
  • The Kona marketing campaign was developed in collaboration with Hyundai's advertising agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

INNOCEAN USA Appointed Media AOR for Korean Air

Retrieved on: 
Tuesday, July 11, 2023

With the rise of Korean cultural popularity in the United States, this partnership comes at a unique time in American cultural history. Americans are now seeing an emerging trend of Korean culture taking hold across the US that makes travel to Korea more appealing -- especially for non-business travel as this particular collaboration reflects growing opportunities for Americans and Koreans to engage with one another. 

Key Points: 
  • This collaboration between INNOCEAN USA and Korean Air comes after Korean Air’s Chairman and CEO, Walter Cho, emphasized the importance of continuing to gain competitive edge as the aviation industry stabilizes post-COVID in his New Year’s address to the Korean Air team.
  • This collaboration between Korean air and INNOCEAN USA creates an opportunity to promote more travel between the US and Korea.
  • This partnership comes as an entry point into the travel and hospitality category for INNOCEAN USA.
  • “We are so proud to represent Korean Air in the North American markets adding to our growing list of global brands serviced by INNOCEAN,” said Steve Jun, CEO of INNOCEAN USA and Head of Global Business at INNOCEAN.

In Support of Pride Month, “Save the Rainbow Flag” Campaign Uses Augmented Reality to Fly the Rainbow Flag in the Cities that Have Banned Them

Retrieved on: 
Wednesday, June 14, 2023

HUNTINGTON BEACH, Calif., June 14, 2023 (GLOBE NEWSWIRE) --  On this “Flag Day,” the Gilbert Baker Foundation - which honors the legacy of the creator of the original Rainbow Pride Flag - announces the launch of a new phase of the #SavetheRainbowFlag campaign, a virtual Augmented Reality (AR) filter that allows anyone to raise virtual Pride Flags, particularly anywhere they’ve been banned.

Key Points: 
  • There are currently upward of 40 cities who have passed laws to ban the Pride Flag at government buildings (City Halls, Police Stations, Public Schools, etc.
  • To combat these bans, a #SavetheRainbowFlag virtual Augmented Reality (AR) filter is now available on Instagram, allowing anyone to raise virtual Pride Flags at government buildings, especially where the Pride Flag has been banned.
  • When the employees heard about the Pride Flag ban in the very city where they are based.
  • The Gilbert Baker Foundation tracks cities, counties and states who have banned the pride flag HERE .

INNOCEAN USA Appoints Tony Kalathara as Group Creative Director

Retrieved on: 
Monday, April 17, 2023

HUNTINGTON BEACH, Calif., April 17, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director. Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps. He brings more than 15 years of expertise in delivering breakthrough creative work for brands helping them break into pop culture and dominate social, including iconic Grand Prix winning campaigns like "Google Home of the Whopper" and "Burning Stores" from Burger King amongst others.

Key Points: 
  • HUNTINGTON BEACH, Calif., April 17, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA , an award-winning, independent full-service advertising agency proudly announced today that Tony Kalathara has joined the agency as Group Creative Director.
  • Kalathara, was most recently Creative Director at Meta focusing on Meta Quest hardware and apps.
  • "Innocean has always been known for a great culture and great people (not to mention the brands including Hyundai, Genesis and Wienerschnitzel).
  • Now they are showing the commitment to growth by adding great leadership and hungry creative directors like me," states Kalathara.

NEW GENESIS GV70 MARKETING CAMPAIGN INSPIRES TO 'KEEP BEGINNING'

Retrieved on: 
Tuesday, March 14, 2023

FOUNTAIN VALLEY, Calif., March 14, 2023 /PRNewswire/ -- Today, Genesis announced its new advertising campaign entitled "Keep Beginning" to introduce its first-ever Electrified GV70 to a new generation of consumers.

Key Points: 
  • FOUNTAIN VALLEY, Calif., March 14, 2023 /PRNewswire/ -- Today, Genesis announced its new advertising campaign entitled "Keep Beginning" to introduce its first-ever Electrified GV70 to a new generation of consumers.
  • Genesis strives to embolden and inspire new endeavors full of possibilities, because you're never done if you constantly keep beginning.
  • "The exhilaration of driving a GV70 is like experiencing something for the first time, every time, and that is core to the Genesis brand," said Wendy Orthman, executive director of marketing at Genesis Motor America.
  • The "Keep Beginning" marketing campaign was developed in collaboration with Genesis' agency of record, INNOCEAN USA, while its media agency, Canvas Worldwide, coordinated media placements.

INNOCEAN USA Appoints Jason Sperling As Chief Creative Officer

Retrieved on: 
Wednesday, February 15, 2023

HUNTINGTON BEACH, Calif., Feb. 15, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA, an award-winning, independent full-service advertising agency proudly announced today that Jason Sperling has joined the agency as Chief Creative Officer. Sperling, most recently Global Executive Creative Director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and Unicef. His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.

Key Points: 
  • HUNTINGTON BEACH, Calif., Feb. 15, 2023 /PRNewswire-PRWeb/ -- INNOCEAN USA , an award-winning, independent full-service advertising agency proudly announced today that Jason Sperling has joined the agency as Chief Creative Officer.
  • Sperling, most recently Global Executive Creative Director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and Unicef.
  • His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.
  • "I believe creativity can be a force multiplier for businesses, and I'm thrilled at the prospect of making the kind of results-driven work that is also culture-defining, that people share and care about, and that creates irrational levels of love for brands," said Jason Sperling, Chief Creative Officer.

All-New Marketing Campaign for Hyundai's IONIQ 6 Explains Why It's Time to Go Electric

Retrieved on: 
Friday, January 27, 2023

"With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.

Key Points: 
  • "With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.
  • The 60- and 30-second hero spots titled, "Your Dad Is Going Electric," feature Kevin and Sosie Bacon taking a drive in his new all-electric IONIQ 6.
  • In addition, contextual social media content that highlights key IONIQ 6 features including charge time, Bluelink, digital key, etc.
  • The IONIQ 6 marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

YELL Bangkok and INNOCEAN signs MOU to accelerate K-invasion opportunities in Thailand

Retrieved on: 
Friday, December 2, 2022

BANGKOK, Dec. 2, 2022 /PRNewswire/ -- YELL Bangkok, Thailand's first network agency, collaborates with INNOCEAN, a global marketing and communications brand, as a new business development partner for the Thailand market.

Key Points: 
  • BANGKOK, Dec. 2, 2022 /PRNewswire/ -- YELL Bangkok, Thailand's first network agency, collaborates with INNOCEAN, a global marketing and communications brand, as a new business development partner for the Thailand market.
  • The MOU signed by Dissara Udomdej, CEO of YELL, and William Lee, Global CEO of INNOCEAN, in Bangkok today cements a collaboration for knowledge exchange, data, and resources to generate new businesses in Thailand.
  • Working with INNOCEAN will further open a tremendous treasure from the K-Experience experts to create vast opportunities in the region," Dissara explained.
  • Headquartered in Bangkok with an arm in Singapore and an alliance in Shanghai, China, YELL delivers impactful strategies while overcoming clients' challenges.