OPENX TECHNOLOGIES, INC.

Gil Sommer to Lead Product Functions at OpenX

Retrieved on:

Wednesday, May 22, 2024

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Gil Sommer to VP, Global Product.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Gil Sommer to VP, Global Product.
In this new capacity, Sommer will be responsible for product management, design, and marketplace quality for OpenX.
View the full release here: https://www.businesswire.com/news/home/20240522642089/en/
Gil Sommer to Lead Product Functions at OpenX (Photo: Business Wire)
Reporting to John Gentry, CEO, Sommer will assume leadership of the global product organization, overseeing international teams based in the US and Poland.
Prior to joining OpenX, Sommer spent five years at Connatix, a video platform for publishers, where he led all product management.

OpenX Elevates Joel Meyer to SVP of Engineering

Retrieved on:

Tuesday, April 30, 2024

Marketing, Advertising, Communications, Technology, Software, Networking hardware, Gentry, Xanga, Senior, SVP, OpenX, Multimedia, IBM, Management

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering.
In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues to innovate new forms of addressability and prepare for the eventual deprecation of the third-party cookie.
View the full release here: https://www.businesswire.com/news/home/20240430394440/en/
OpenX Elevates Joel Meyer to SVP of Engineering (Photo: Business Wire)
Meyer is an OpenX veteran who joined the company in 2009 as a senior software engineer.
“Joel’s extensive engineering background, his strong leadership in building and scaling effective teams, and his deep understanding of the programmatic space well positions OpenX for the future of programmatic.”

OpenX Promotes Mitchell Greenway to Managing Director, APAC

Retrieved on:

Monday, April 8, 2024

Advertising, Digital Marketing, Communications, Technology, Software, Networks, Internet, Gentry, Growth, Partnership, Overalls, Yahoo!, OpenX, Multimedia, Bauer Media Group, Family, CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC.
View the full release here: https://www.businesswire.com/news/home/20240408033778/en/
OpenX Promotes Mitchell Greenway to Managing Director, APAC (Photo: Business Wire)
In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand region, where as Managing Director he built the local team that was responsible for increasing publisher access to demand in the region.
As Managing Director, APAC, Greenway will be responsible for expanding OpenX’s presence throughout the region.
Before joining OpenX, Greenway led the partnership team at Yahoo and the programmatic and audience team at Bauer Media.

OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer’s Choice

Retrieved on:

Tuesday, February 6, 2024

Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.

Key Points:

Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.
Through OpenX’s partnership with Givsly, deals activated through an Impact PMP will automatically include a five-percent donation of gross media spend to associated nonprofits of the buyer’s choice.
Greater control: Select from pre-built auction packages from the library or activate custom IDs and automatically donate to one or more of 400 directly integrated nonprofits.
In addition to the Impact PMPs, Givsly offers creative formats that incorporate a donation when people take certain actions to engage with advertising.

OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library to Simplify Buyers’ Transition to Cookieless Targeting

Retrieved on:

Thursday, February 1, 2024

Internet, Advertising, Communications, Technology, Software, History, DSP, OpenX, SVP, IDS, ID5, Forecasting, Sales

The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.

Key Points:

The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.
OpenX’s Cookieless Deal Library streamlines the process for buyers, enabling them to test new options with ease, maintain existing workflows, and continue to use their platforms of choice.
With the Cookieless Deal Library, buyers can log in today, select from the universe of cookieless deal IDs, and start testing solutions now,” said Matt Sattel, SVP, Buyer Development at OpenX.
This is an important step in cookieless innovation, with future innovations including enhanced forecasting tools and new off-the-shelf cookieless audiences.

StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences Programmatically

Retrieved on:

Tuesday, January 16, 2024

Software, Digital Marketing, Networks, Internet, Advertising, Data Management, Communications, Technology, Environment, Partnership, SSP, OpenX, CTV, DSP, Transparency, Marketing

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.
In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections.
AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.
This partnership helps alleviate that by pairing OpenX’s turnkey curated political audiences with StackAdapt’s multi-channel advertising platform, enabling political advertisers to reach high-value audiences on premium supply across formats.

Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation

Retrieved on:

Tuesday, January 9, 2024

Marketing, Advertising, Digital Marketing, Communications, Technology, Software, Internet, Multimedia, Carbon, SpotX, OpenX, IABM, Sarvadaman Chowla, CTV, SVP, Television

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.
In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap.
View the full release here: https://www.businesswire.com/news/home/20240109456870/en/
Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation (Photo: Business Wire)
This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models.
In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

OpenX Announces TV+, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV

Retrieved on:

Thursday, November 16, 2023

TV and Radio, Technology, Online, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Audio, Video, Internet, Media, TV, Samba, Investment, UGC, OpenX, Ecosystem, Trust, OTT, Samba TV, DSPS, CTV, Growth, Yahoo!, SVP, Video game, Online shopping

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.

Key Points:

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.
When non-TV content is categorized as CTV, publishers’ premium content is devalued and buyers cannot lean into their KPIs with confidence.
In this first phase of TV+, effective today, OpenX will eliminate all resellers from its CTV inventory pool, ensuring that buyers have more working media and reduced invalid traffic.
Additionally, OpenX will today remove all non-TV content, including fireplace apps, gaming, UGC, OTT, and mobile, from its CTV inventory.

OpenX Announces Appointment of Andrew Goode as Vice President, Strategy

Retrieved on:

Wednesday, October 25, 2023

Marketing, Advertising, Communications, Technology, Software, Internet, SPO, OpenX, Investment, Partnership, Multimedia, SVP, Sales, Renewable energy

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Andrew Goode as Vice President, Strategy.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Andrew Goode as Vice President, Strategy.
Goode will be responsible for evolving OpenX’s global buyer development strategy in partnership with Matt Sattel, SVP of Buyer Development.
View the full release here: https://www.businesswire.com/news/home/20231025135356/en/
OpenX Announces Appointment of Andrew Goode as Vice President, Strategy (Photo: Business Wire)
Additionally, Goode will focus on expanding the organization's buyer development function in both APAC and EMEA.
In this role, Goode and his team will act as an innovation layer between buyers and product development, focusing on global buyer development strategy and operations.

OpenX Teams up with Cedara to Become the First Adtech Platform to Deliver a Complete Programmatic Campaign Emissions Solution

Retrieved on:

Tuesday, October 3, 2023

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform.

Key Points:

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform.
With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campaign emissions via Cedara’s platform.
Paired with OpenX’s comprehensive media activity data, this partnership enables transparent and accurate emissions measurement to deliver a truly sustainable supply path for buyers.
Our partnership gives buyers an end-to-end, sustainable programmatic product that they simply can’t get anywhere else,” said Eric Shih, COO at Cedara.