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The Future of Soda is Now - Poppi’s First National Commercial Wows Viewers, Becoming the Most Watched Ad During Super Bowl LVIII on Sunday, February 11

Retrieved on:

Tuesday, February 13, 2024

Social media, Television, Kansas City Chiefs, Super Bowl LVIII, LINK, Nickelodeon, Samba TV, Samba, Super Bowl, McCaffrey, Bachelor, Bowl game, Allegiant Stadium, Fruit, NFL, Nutritional science, Vanderpump Rules, CBS, Soft drink

AUSTIN, Texas, Feb. 13, 2024 (GLOBE NEWSWIRE) -- Beloved prebiotic soda brand poppi has cemented its place in the playbooks with its first-ever national commercial, airing during Super Bowl LVIII on CBS, its streaming service, and Nickelodeon on Sunday, February 11. According to television data and audience analytics firm Samba TV, poppi’s 60-second spot entitled, “The Future of Soda is Now” was the most watched ad of the Super Bowl, reaching 29.1 million households.1 The commercial aims to redefine soda and invite consumers to reimagine a healthier way to enjoy the nostalgic bubbly beverage that has long been a part of our daily lives. poppi, on a mission to revolutionize the soda experience, has only 25 calories and less than 5g of sugar per can, and is made with prebiotics, fruit juice, and all clean ingredients.

Key Points:

In the hour after the Super Bowl ad aired, poppi saw Google search volume accelerate 100x over the previous hour.
“Airing a commercial during the Super Bowl just a few short years after creating poppi in my home kitchen is honestly mind-blowing,” said Allison Ellsworth, Co-Founder of poppi.
poppi’s growing portfolio includes 12 fruit and classic soda flavors and is the #1 selling soda on Amazon .
LINK TO POPPI’S “THE FUTURE OF SODA IS NOW” COMMERCIAL: https://www.youtube.com/watch?v=kwUJq0DA0xo

Snap Inc. Selects Samba TV as a Preferred Measurement Partner

Retrieved on:

Wednesday, January 3, 2024

Snap Inc., Advertising, Social media, Samba TV, Samba, VTR, Partnership, Science, Generation Z, SAN

SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.

Key Points:

SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.
To help brands further understand the value of advertising on Snapchat, the social media company tapped industry-leading data and measurement provider Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical.
Samba TV’s depth and breadth of the company’s measurement capabilities, powered by its first-party data, ranked the most representative and comprehensive in the U.S, were key components of Snap selecting Samba TV.
“Our measurement reveals the best practices for how to leverage Snap for discoverability and brand engagement with a unique demographic accessible on the platform.

Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote

Retrieved on:

Thursday, November 16, 2023

ID, Perception, GOP, Gen, Samba, SAN, Samba TV, Democrat, PACS, Senate, Social media, Friends, Republican, Generation Z, Health, Family, News, Thought, Television

At a time of all-time low trust and dissatisfaction in media, this political season it will be pertinent for advertisers to look to comprehensive omniscreen targeting and measurement.

Key Points:

At a time of all-time low trust and dissatisfaction in media, this political season it will be pertinent for advertisers to look to comprehensive omniscreen targeting and measurement.
Navin continued, “Despite the dwindling trust in traditional media, it remains a vital platform for reaching voters.
However, the 2024 election will demand that campaigns incorporate rigorous targeting and measurement strategies to prevent oversaturation.
Majority of Americans are excited to vote in 2024, as top issues differ by political party
While up to 67% of Republicans and Democrats are excited to vote in the 2024 presidential election, only 42% of undecided voters are looking forward to it.

OpenX Announces TV+, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV

Retrieved on:

Thursday, November 16, 2023

TV and Radio, Technology, Online, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Audio, Video, Internet, Media, TV, Samba, Investment, UGC, OpenX, Ecosystem, Trust, OTT, Samba TV, DSPS, CTV, Growth, Yahoo!, SVP, Video game, Online shopping

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.

Key Points:

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.
When non-TV content is categorized as CTV, publishers’ premium content is devalued and buyers cannot lean into their KPIs with confidence.
In this first phase of TV+, effective today, OpenX will eliminate all resellers from its CTV inventory pool, ensuring that buyers have more working media and reduced invalid traffic.
Additionally, OpenX will today remove all non-TV content, including fireplace apps, gaming, UGC, OTT, and mobile, from its CTV inventory.

Winter Refresh: The Hottest Kicks on StockX Right Now

Retrieved on:

Thursday, December 14, 2023

DETROIT, Dec. 14, 2023 /PRNewswire/ -- Current culture marketplace StockX analyzed consumer shopping trends to predict the most sought-after sneakers (and shoes) this season. According to StockX experts, top picks include cold weather favorites from Ugg as well as GORE-TEX-boosted performance styles from Salomon, New Balance, and Hoka. Consumers are also opting for Timberlands, the latest Samba collection from adidas and Wales Bonner, and skate-inspired silhouettes like the adidas Campus 00s.

Key Points:

According to StockX experts, top picks include cold weather favorites from Ugg as well as GORE-TEX-boosted performance styles from Salomon, New Balance, and Hoka.
"We tend to see interest in seasonally-appropriate footwear like Ugg boots spike in the fourth quarter," said Drew Haines, merchandising director, StockX.
This tells us that customers aren't letting cold temperatures deter them from snapping up the latest styles."
Classic Timberlands: Since the company's inception, Timberland has produced some of the best and most dependable boots available, and they remain a winter staple for StockX customers.

Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay's Executive Team as COO, CTO

Retrieved on:

Tuesday, December 12, 2023

SAN, Samba, Tastemade, Samba TV, Advertising, Veteran, UI, CTV, Microsoft, ChefsFeed, Netflix, Sales, Video game, Skai, Martech

SAN FRANCISCO, Dec. 12, 2023 /PRNewswire/ -- Frameplay, the award-winning, global intrinsic in-game advertising leader, has appointed two new chief officers to its executive team as it prepares for continued strategic growth: Sandy Shanman as Chief Operating Officer and Vishal Arora as Chief Technology Officer. The hiring of these two martech veterans signals the industry's commitment to gaming as an advertising channel, as more brands and marketers experience the value of in-game advertising and gaming strategies become a new standard in omnichannel campaigns.

Key Points:

For over 20 years, Shanman has led emerging revenues at the crossroads of media and technology, from early stage to exit.
Most recently, he scaled and diversified revenue at Skai (FKA Kenshoo), ushering in the era of retail media.
As CTO, Arora brings over 20 years of experience managing ground breaking technology teams to Frameplay.
I look forward to being a part of the Frameplay team as we continue to raise the bar for in-game advertising."

StockX Drops Quarterly Trend Report, Highlights 'Runner Aesthetic' and Other Trends Shaping Resale Market in 2023

Retrieved on:

Wednesday, November 15, 2023

Olive, Shrek, Record, Samba, Fear, Asics, Character, Gazelle, Running, Nike, Supreme, Crocs, UGG, Hoodie, Adidas, Friends, Trapstar, New Balance, Family, Hunger, StockX, Campus, Pixar

DETROIT, Nov. 15, 2023 /PRNewswire/ -- The latest quarterly trend report from current culture marketplace, StockX, highlights the products that shaped the resale market and set new records in 2023. The report – Big Facts: 2023 Trends – also explores search term data ahead of the holiday season and the specific brands, collaborations, and sneaker silhouettes that saw significant year-over-year spikes on StockX.

Key Points:

DETROIT, Nov. 15, 2023 /PRNewswire/ -- The latest quarterly trend report from current culture marketplace, StockX , highlights the products that shaped the resale market and set new records in 2023.
The report – Big Facts: 2023 Trends – also explores search term data ahead of the holiday season and the specific brands, collaborations, and sneaker silhouettes that saw significant year-over-year spikes on StockX.
The Nike Vomero 5 and Asics Gel-1130 are running shoes at their core, though consumers have embraced them for everyday wear.
As demand for the brand's limited drops surged in 2023, searches for " Hellstar " shot up more than 12,000%.

Teracloud Accelerates Global Expansion, Opens Development Office in Athens

Retrieved on:

Wednesday, October 25, 2023

Global technology innovator Teracloud ApS , which develops tools and apps for industries from power generation to mission-critical operating systems, today announced the opening of its office in Athens.

Key Points:

Global technology innovator Teracloud ApS , which develops tools and apps for industries from power generation to mission-critical operating systems, today announced the opening of its office in Athens.
The company currently has development offices in the United States, Australia, Denmark, Sweden, and Germany, with more countries planned in the upcoming years.
Open positions that Teracloud is looking to fill can be found at https://teracloud.com/careers .
What is most exciting about our new Greek office is our inclusive and innovative start-up mindset.

Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation

Retrieved on:

Monday, October 16, 2023

Investment, Partnership, National Retail Federation, NRF, ACR, Affinity, Commerce, Samba TV, Advertising, Data, Marketing, Research, Samba, Habit, Consumer, Online shopping, Sales

By combining Samba TV’s robust viewership data with Affinity Solutions’ PMM™ data set, derived from comprehensive deterministic purchase data capturing over 140 million credit and debit cards, the joint solution bridges the gap between TV viewership and actual buying habits.

Key Points:

By combining Samba TV’s robust viewership data with Affinity Solutions’ PMM™ data set, derived from comprehensive deterministic purchase data capturing over 140 million credit and debit cards, the joint solution bridges the gap between TV viewership and actual buying habits.
“Historically, advertisers had limited visibility into their ad investments' true value,” said Samba TV Chief Commercial Officer Aden Zaman.
Affinity Solutions' purchase data offers an unprecedented understanding of consumer behavior,” said National Retail Federation (NRF) Executive Director of Research Mark Matthews.
“This collaboration with Samba TV sets a new industry standard, providing retailers with a robust, integrated view that translates directly into enhanced advertising efficacy and value."

Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending

Retrieved on:

Thursday, September 21, 2023

SAN FRANCISCO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX.

Key Points:

SAN FRANCISCO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX.
Millennials are far and away the biggest holiday spenders, exceeding any other age group by more than $600.
"As we approach the holiday season following a difficult economic climate, our comprehensive consumer survey reveals key insights that reveal consumers are planning to spend more this upcoming holiday season," said Ashwin Navin, Co-Founder & CEO of Samba TV.
“Consumer spending is steady despite the economic turmoil, but their approach to buying goods and services this holiday season is increasingly more diverse and disaggregated,” said HarrisX CEO Dritan Nesho.