Associated tags: CDP, CPG, IDC, CRM, Customer data platform, SodaStream, MGM Resorts International, Optimove, Sales
Locations: CALIFORNIA, CHICAGO, NORTH AMERICA, ASIA, BOSTON, EUROPE, LONDON, CANADA, BA, ITALY, USA, AUSTRALIA, MOZAMBIQUE, TANZANIA, ZAMBIA, COLMAN, NEW YORK CITY, NY, US, AMERICAS
The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact on the WNBA.
Key Points:
- The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact on the WNBA.
- Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games.
- The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women's college basketball and the first pick in the 2024 WNBA Draft.
- Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game.
NEW YORK, April 25, 2024 (GLOBE NEWSWIRE) -- Optimove Insights, the analytical and research arm of Optimove, has released its latest report titled "The 2024 Optimove Insights Report on Marketing Fatigue: Consumer Perspectives."
Key Points:
- NEW YORK, April 25, 2024 (GLOBE NEWSWIRE) -- Optimove Insights, the analytical and research arm of Optimove, has released its latest report titled "The 2024 Optimove Insights Report on Marketing Fatigue: Consumer Perspectives."
- The report delves into consumer attitudes toward marketing fatigue, providing essential insights for brands navigating the ever-evolving marketing landscape.
- The 2024 Optimove Insights Report on Marketing Fatigue: Consumer Perspectives is now available for download here .
- The 2024 Optimove Insights Report on Marketing Fatigue, Consumer Perspectives queried 305 U.S. citizens in January 2024.
It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect.
Key Points:
- It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect.
- The Position-less Marketer was inspired by versatile players in sports and music -- and reflects a trend towards adaptability and versatility in marketing roles.
- NBA star LeBron James famously epitomized position-less when he said, “I’m not a point guard, shooting guard, small forward, or power forward.
- For more information about "The Position-less Marketer" and Optimove Customer-Led Marketing Platform, go to Optimove, Position-less Marketer .
LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, announced new next-generation advancements to its AI-powered suite, OptiGenie, plus additional features that empower marketers during its annual user conference, Optimove Connect.
Key Points:
- LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, announced new next-generation advancements to its AI-powered suite, OptiGenie, plus additional features that empower marketers during its annual user conference, Optimove Connect.
- These advancements equip Optimove clients with cutting-edge tools and technologies to deliver exceptional customer experiences and drive business growth.
- Optimove is recognized as an industry leader, ranked #1 by Gartner for Multichannel Marketing Journey Orchestration among Multichannel Marketing Hubs.
- These new advancements underscore our commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value."
NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers' CRM Marketing expertise, foster peer connections, and provide valuable learning resources.
Key Points:
- NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers' CRM Marketing expertise, foster peer connections, and provide valuable learning resources.
- OptiCircle empowers members to connect with other Optimove customers, facilitating idea exchange, shared learning, and access to exclusive content.
- This includes best practices, case studies, and interactive sessions curated and led by Optimove experts to enhance CRM Marketing proficiency.
- The new community will help them raise their CRM Marketing game.”
OptiCircle ensures that Optimove customers gain exclusive access to content, interactive sessions, and valuable resources to further their skills as CRM Marketing experts.
LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, announced new next-generation advancements to its AI-powered suite, OptiGenie, plus additional features that empower marketers during its annual user conference, Optimove Connect.
Key Points:
- LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, announced new next-generation advancements to its AI-powered suite, OptiGenie, plus additional features that empower marketers during its annual user conference, Optimove Connect.
- These advancements equip Optimove clients with cutting-edge tools and technologies to deliver exceptional customer experiences and drive business growth.
- Optimove is recognized as an industry leader, ranked #1 by Gartner for Multichannel Marketing Journey Orchestration among Multichannel Marketing Hubs.
- These new advancements underscore our commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value."
Retrieved on:
Wednesday, March 20, 2024
NEW YORK, March 20, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers' CRM Marketing expertise, foster peer connections, and provide valuable learning resources.
Key Points:
- NEW YORK, March 20, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers' CRM Marketing expertise, foster peer connections, and provide valuable learning resources.
- OptiCircle empowers members to connect with other Optimove customers, facilitating idea exchange, shared learning, and access to exclusive content.
- This includes best practices, case studies, and interactive sessions curated and led by Optimove experts to enhance CRM Marketing proficiency.
- The new community will help them raise their CRM Marketing game.”
OptiCircle ensures that Optimove customers gain exclusive access to content, interactive sessions, and valuable resources to further their skills as CRM Marketing experts.
Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers' needs.
Key Points:
- Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers' needs.
- MACH Alliance Managing Director Holly Hall said, "Optimove represents a new category for the MACH Alliance as we expand our scope to ensure we're serving the evolving needs of composable technology buyers," said Holly Hall, MD, MACH Alliance.
- Shai Frank, SVP of Optimove, added, "The MACH Alliance is a boon to tech buyers—and, in Optimove's case, B2C marketing technology leaders, who are increasingly looking at composable solutions.
- We are honored to be chosen as a member and open a new category for this prestigious alliance."
Target Group Discovery is powered by OptiGenie, Optimove’s AI-powered, Customer-Led Marketing assistant.
Key Points:
- Target Group Discovery is powered by OptiGenie, Optimove’s AI-powered, Customer-Led Marketing assistant.
- Before Target Group Discovery, brands spent significant time and resources to optimize target, segment, and personalize marketing from their vast amounts of customer data.
- Target Group Discovery slashes that time spent to milliseconds empowering marketers to efficiently leverage their customer data for rapid segmentation and insights.
- The ability to identify valuable audience segments in an instant will save brands money, hundreds of man-hours, and other resources.
Retrieved on:
Wednesday, March 13, 2024
The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament and can be accessed here .
Key Points:
- The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament and can be accessed here .
- Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.
- Increased Bettor Engagement: March Madness serves as a catalyst for heightened bettor activity, with a significant surge observed in the overall number of bettors during tournament days.
- Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.
