Madness

Optimove Insights Report: March Madness to Boost Total Number of Bettors by as Much as 87%

Retrieved on: 
Wednesday, March 13, 2024

The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament and can be accessed here .

Key Points: 
  • The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament and can be accessed here .
  • Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.
  • Increased Bettor Engagement: March Madness serves as a catalyst for heightened bettor activity, with a significant surge observed in the overall number of bettors during tournament days.
  • Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.

Crack Open an Easter Bonus With Juicy Stakes Poker

Retrieved on: 
Tuesday, March 26, 2024

We invite you to partake in a little bit of March Madness before tucking into some eggs-cellent Easter bonuses.

Key Points: 
  • We invite you to partake in a little bit of March Madness before tucking into some eggs-cellent Easter bonuses.
  • Juicy Stakes Poker has an exciting March Madness tournament that kicked off on March 25th and culminates in the grand final on April 27th, with $5,000 up for grabs!
  • These feature a variety of different formats and prize pools, including the Easter Special $750 GTD R&A, the Easter Myriad $10,000 GTD + 25 Gold Chips, and more.
  • The Easter Special Free Spins bonus provides free spins on four of the most exciting Betsoft Games slots.

Great Clips® Launches “Wrights & Wrongs” March Madness® Campaign Featuring Two-Time National Championship Winning Coach, Jay Wright

Retrieved on: 
Tuesday, March 12, 2024

Great Clips tapped two-time national championship winning coach, Jay Wright, to share his tips and expertise across an integrated campaign that includes two television commercials, social media content as well as a microsite hub.

Key Points: 
  • Great Clips tapped two-time national championship winning coach, Jay Wright, to share his tips and expertise across an integrated campaign that includes two television commercials, social media content as well as a microsite hub.
  • View the full release here: https://www.businesswire.com/news/home/20240312953644/en/
    To help bring the “Wrights & Wrongs” campaign to life, Great Clips will be running two national television commercials starring Jay Wright.
  • In each spot, Coach Wright observes unfortunate “Wrongs” by fans and tells viewers how they can turn those moves into game-saving “Wrights” by visiting Great Clips.
  • To learn more about the “Wrights & Wrongs” campaign, Great Clips’ March Madness Sweepstakes and great hairstyles for tournament season, visit www.GreatClips.com/MarchMadness .

Sportzino.com establishes strong market presence in the U.S after 3 months, partnering with industry-leading gaming partners

Retrieved on: 
Thursday, March 28, 2024

The founders of Sportzino.com are luminaries in the social gaming space, bringing to market the first platform that combines casino-style gaming with a free-to-play social sportsbook.

Key Points: 
  • The founders of Sportzino.com are luminaries in the social gaming space, bringing to market the first platform that combines casino-style gaming with a free-to-play social sportsbook.
  • "Combining Sportzino's market presence and Onlyplay's unique gaming solutions, the collaboration will create an immersive and stimulating gaming environment for players.
  • The gaming industry is evolving rapidly, and strategic collaborations are important in shaping the future of online social gaming," concluded Muratkina.
  • In addition to its growing list of new providers, Sportzino.com releases exclusive games from its partners Pragmatic Play and Evoplay .

AI HACKING OF MARCH MADNESS BETTING TO COST U.S. COMPANIES RECORD AMOUNTS IN 2024

Retrieved on: 
Thursday, March 14, 2024

It is estimated that these attacks, and the general loss of productivity from office betting pools, will cost U.S. companies more than $18.3 billion in revenue loss this year, up from $17.3 billion in 2023.

Key Points: 
  • It is estimated that these attacks, and the general loss of productivity from office betting pools, will cost U.S. companies more than $18.3 billion in revenue loss this year, up from $17.3 billion in 2023.
  • Advizex warns of AI cyber threats during March Madness, forecasting $18.3B loss for US companies.
  • This use of AI, coupled with the significant rise in online sports betting sets the stage for a perfect pick-and-roll opportunity for cybercriminals.
  • The online betting market in North America will experience a robust compound annual growth rate of 12.32% from 2024 to 2028.

THE HOME DEPOT ANNOUNCES PARTNERSHIP WITH NCAA ®, COMBINING THE FANDOM OF MARCH MADNESS ® WITH THE SATISFACTION OF DIY

Retrieved on: 
Tuesday, March 12, 2024

ATLANTA, March 12, 2024 /PRNewswire/ -- The Home Depot is expanding its collegiate sports footprint by becoming an official corporate partner of the National Collegiate Athletics Association (NCAA), just in time for March Madness. Through the partnership, The Home Depot will have rights across all 90 NCAA championships, including the women's and men's Division I basketball tournaments, creating a game-winning combination during spring, the retailer's busiest selling season. 

Key Points: 
  • Just before the NCAA tournament tips off on the first day of spring, The Home Depot will launch its "How to March Madness" campaign on Selection Sunday.
  • "We've had a long-standing commitment to collegiate sports, and we're excited to add the NCAA and its March Madness tournaments to our roster.
  • "We appreciate Home Depot extending its support of college student-athletes to NCAA Championships, which includes March Madness.
  • For more information on The Home Depot and NCAA partnership, please visit homedepot.com or follow along on Instagram .

March Madness brings unique gambling risks for college students

Retrieved on: 
Wednesday, April 3, 2024

Beneath the surface of this annual sports event, however, lies a darker reality: the dangers of sports betting and gambling addiction.

Key Points: 
  • Beneath the surface of this annual sports event, however, lies a darker reality: the dangers of sports betting and gambling addiction.
  • While the majority of college students who are of legal age to gamble do so responsibly, one organization estimates that 6% of U.S. college students have a serious gambling problem that can result in psychological difficulties, unmanageable debt and failing grades.
  • A 2022 report found more than 1 in 5 college students have used their financial aid to gamble.

A growing part of sports culture

  • These days, it’s impossible for sports fans to watch a game without seeing or hearing an ad that beckons them to place a bet.
  • The constant bombardment of betting promotions during March Madness can desensitize individuals to the risks involved, leading to impulsive decision-making and related behavior.
  • A 2023 NCAA survey of 3,527 young people ages 18-22 found that sports wagering is pervasive among this group.

Ubiquitous gambling ads, risky behavior

  • This is a higher rate than found in the general population or those that commute or attend college virtually.
  • Problem gambling shows up in this population, with 16% having engaged in at least one additional risky behavior such as alcohol and drug use.
  • Meanwhile, 70% of these risky gamblers believe consistent sports gambling will increase their monetary earnings.

Starts out fun

  • For some college students, gambling for fun can turn into a serious problem.
  • Gambling addiction includes all gambling behavior patterns that compromise, disrupt or damage personal and family relationships or vocational pursuits.

Lowering the risks

  • While March Madness may be a time of excitement for sports fans, it’s essential to recognize the potential pitfalls and take steps to mitigate the risks.
  • Organizations such as the National Council on Problem Gambling provide confidential support and can connect individuals with services and treatment programs tailored to their needs.
  • Call or text their helpline at 1-800-GAMBLER, chat with helpline counselors at www.1800gamblerchat.org, find a treatment facility or attend a self-help meeting.


M. Dolores Cimini receives funding from the Substance Abuse and Mental Health Services Administration, U.S. Department of Health and Human Services, to conduct research on substance use and addictions, mental health, and related risk behaviors among college students.

WALK-ON'S SPORTS BISTREAUX ADDS THREE NEW ZESTY WING FLAVORS TO ITS MENU

Retrieved on: 
Thursday, February 15, 2024

BATON ROUGE, La., Feb. 15, 2024 /PRNewswire/ -- After adding traditional bone-in wings to its menu for the first time last September, Walk-On's Sports Bistreaux, the nationally renowned restaurant and sports bar, is expanding its wing options by adding three mouthwatering flavors: Stingin' Honey, Mojito Lime, and GochuBANG. To celebrate the launch of these new wing flavors and to make March Madness even more exciting, Walk-On's is introducing the Full Court Wing Sampler. This sampler allows fans to experience the thrill of all three flavors in one convenient and shareable platter, making it the perfect companion for watching the games with friends and family.

Key Points: 
  • To celebrate the launch of these new wing flavors and to make March Madness even more exciting, Walk-On's is introducing the Full Court Wing Sampler.
  • "We believe in providing our guests with more than just a meal, and these new wing flavors are sure to leave a lasting impression."
  • These bold and innovative wing flavors have been carefully crafted by Walk-On's culinary team to provide a sensation that will leave sports enthusiasts cheering for more.
  • Mojito Lime brings a refreshing twist with zesty lime and a burst of mint, providing a unique and tantalizing experience.

Amid growing legalization, cannabis in culture and politics is the focus of this anthropology course

Retrieved on: 
Tuesday, February 6, 2024

It was also an opportunity to introduce students to the discipline of anthropology through a topic I knew many of them found interesting.

Key Points: 
  • It was also an opportunity to introduce students to the discipline of anthropology through a topic I knew many of them found interesting.
  • Throughout the course, we focus on the different cultural and political significance of cannabis in other geographical contexts.
  • We look at the representation of cannabis in art, literature and pop culture, as well as what the science of cannabis tells us about its impact on health and well-being.
  • While cannabis has long been a part of human existence, the legal and political landscape of cannabis production is rapidly changing.

Teriyaki in Rockaway? You Better Bowl-leave It! Newest Teriyaki Madness Shop Coming to Rockaway on November 10th, 2023

Retrieved on: 
Wednesday, November 8, 2023

ROCKAWAY, N.J., Nov. 8, 2023 /PRNewswire-PRWeb/ -- The people of Rockaway have spoken, and they want one thing: teriyaki. And who's got the bowls big enough to step up to the plate and deliver? Let's just say the Madness is spreading.

Key Points: 
  • ROCKAWAY, N.J., Nov. 8, 2023 /PRNewswire-PRWeb/ -- The people of Rockaway have spoken, and they want one thing: teriyaki.
  • This November, Teriyaki Madness (TMAD), the Seattle-style Teriyaki Shop franchise with locations all over the country, is officially bringing its beloved menu to the people of Rockaway.
  • Tony Santarelli is set to open the newest Teriyaki Madness shop at 395 Mount Hope Ave Suite 600, Rockaway NJ, 07866 on November 10th.
  • "From customers and franchisees alike, the demand for Teriyaki Madness is growing everywhere, and we have no plans to slow down anytime soon.