Out of Home Advertising Association of America Launches Biweekly News Service
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Tuesday, January 21, 2020
Online Retail, Other Retail, Social media, Search engine marketing, Consumer, Other Communications, Retail, Other Consumer, Public relations, Investor relations, Marketing, Advertising, Communications, Advertising, Marketing, Out of Home Advertising Association of America, Billboards, Media manipulation, Out-of-home advertising, Communication design, Ooh, Street furniture, Twice, OAAA OBIE Awards, SmartBrief, OAAA
On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief.
Key Points:
- On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief.
- OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry.
- The news service will also highlight events such as OAAAs OBIE Awards for OOH creativity or educational and networking events for advertising and marketing professionals.
- The Out of Home Advertising Association of America (OAAA) is the national trade association for the $7.8 billion US out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media.