IM Creator

UREEQA Appoints Technology Marketing Leader Kirk Fergusson as CEO

Tuesday, September 14, 2021 - 1:00pm

Meanwhile, Fergusson - a distinguished technology marketing executive - moves into the CEO role.

Key Points: 
  • Meanwhile, Fergusson - a distinguished technology marketing executive - moves into the CEO role.
  • Adding Kirk Fergusson as CEO is a move in lockstep with that approach, and it will enable me to focus on continuing to strategically build UREEQA into an industry powerhouse."
  • Prior to joining UREEQA, Fergusson led sales operations for SecureKey Technologies, which employs blockchain technology to underpin its innovative identity network.
  • UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.

Seasoned Talent Industry Expert, Warren Lentz, Joins VersusGame As Chief Operating Officer & Chief Talent Officer

Thursday, September 9, 2021 - 1:30pm

After a three year stint at the now public Talent behemoth WME, Lentz went on to lead Talent initiatives at Yahoo!

Key Points: 
  • After a three year stint at the now public Talent behemoth WME, Lentz went on to lead Talent initiatives at Yahoo!
  • and AT&T's award-winning Hello Lab youth marketing program, followed by leading the Creator Partnerships team at Fullscreen.
  • At the end of 2020, Lentz joined Triller as their Chief Talent Officer, where he helped launch multiple Creator Houses and built a team that onboarded hundreds of Creators.
  • "Moreso than ever, Talent are experiencingplatform fatigue due to the ever-increasing number of platforms trying to claim their time and attention.

Creator Economy Champion Pietra And United Talent Agency Partner To Form $500K Creator Fund To Help Talent Launch Commerce Brands

Monday, August 23, 2021 - 3:00pm

NEW YORK, Aug. 23, 2021 /PRNewswire/ -- Pietra, the new platform that gives Creators the tools to bring a product line to life from start to finish, has formed a strategic partnership with one of the world's leading global talent, entertainment and sports companies, United Talent Agency (UTA). The creator economy champion and UTA officially launched a $500K Creator Fund that is helping support select talent in launching their own product lines and commerce brands using Pietra.

Key Points: 
  • The creator economy champion and UTA officially launched a $500K Creator Fund that is helping support select talent in launching their own product lines and commerce brands using Pietra.
  • The Creator Fund will be used to help fund select talent pursue their dreams to launch their own product lines by using the suite of tools provided by Pietra's platform.
  • The Creator Fund will allow them to launch their product lines in some of the fastest growing consumer categories like fashion, cosmetics, candles & fragrances, wellness, jewelry and more.
  • "Our mission as a company is to enable a future where a single Creator can launch the next best selling product line and commerce brand.