Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services
REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing. The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.
- REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing.
- In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer's news brands, and Axel Springer will migrate its SAP solutions to Microsoft Azure.
- Powering new AI experiences and monetization: Axel Springer will partner with Microsoft to pilot new innovative AI-driven chat experiences to better inform and engage their users with Axel Springer's journalistic content.
- Enhanced content offerings through Microsoft Start-MSN: Axel Springer is expanding its Microsoft Start-MSN partnership to provide users with access to more premium content from leading journalistic brands such as Business Insider, POLITICO, BILD and WELT, reaching millions of users across devices and markets.