Fragrance Creators Breaks New Ground at the World Perfumery Congress
During its panel session: Fragrance Stewardship in a Digital Age, at the World Perfumery Congress in Miami, Florida, Fragrance Creators President and CEO, Farah K. Ahmed, announced the association's bold leap into the future: Fragrance Creators has become the first trade association to join the Metaverse.
- During its panel session: Fragrance Stewardship in a Digital Age, at the World Perfumery Congress in Miami, Florida, Fragrance Creators President and CEO, Farah K. Ahmed, announced the association's bold leap into the future: Fragrance Creators has become the first trade association to join the Metaverse.
- By becoming a first entry trade association to join the Metaverse, Fragrance Creators is well positioned to shape policy in the virtual world and to influence on new frontiers.
- Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff.
- Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance www.fragranceconservatory.com .