DoubleClick

Kevin Ryan’s AlleyCorp Expands Further Into Healthcare

Retrieved on: 
Wednesday, June 5, 2019
Technology, Internet, Other Technology, Professional services, Finance, Axel Springer SE, Kevin Ryan, DoubleClick, Science and technology in the United States, Gilt Groupe, Business Insider, Dwight Merriman, Businesspeople, Economy of the United States, Draft:AlleyCorp

Founded by long-time entrepreneur, Kevin Ryan, AlleyCorp has helped build some of New Yorks most successful technology companies, including DoubleClick, Gilt Groupe, Business Insider, Zola, and MongoDB.

Key Points: 
  • Founded by long-time entrepreneur, Kevin Ryan, AlleyCorp has helped build some of New Yorks most successful technology companies, including DoubleClick, Gilt Groupe, Business Insider, Zola, and MongoDB.
  • AlleyCorp has been committed to nurturing companies from the beginning, and now is the right time to expand into healthcare.
  • Many of todays most pressing healthcare issues are rooted in technology or business problems, so I couldnt be more excited to team up with Kevin Ryan and AlleyCorp, said Fargnoli.
  • Founded by long-time entrepreneur, Kevin Ryan, and based in New York City, AlleyCorp continuously founds, builds, and invests in companies.

NexTech Launches New 3D Google Ads Platform

Retrieved on: 
Thursday, March 14, 2019
Marketing, Online advertising, Digital marketing, DoubleClick, Sketchfab, Advertising network, Display advertising, Advertising, Google Ad Manager

With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook , NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions.

Key Points: 
  • With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook , NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions.
  • Brands and retailers can implement NexTech's 3D AR ads through a few simple lines of Web AR embed codes, providing the versatility to create interactive ads that are compatible with all major ad networks, including Google Ad Network and Doubleclick (DFP).
  • Split-testing by Sketchfab-branded 3D ads versus traditional static ads bears out just how dramatically engagement can improve, showing a 633% increase in sign-up conversions and a 376% increase in click-through rates.
  • "We are excited to offer the AR industry's first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, online 3D product views, 3D shopping experiences, and ultimately the purchasing of goods all in a frictionless and seamless 3D environment.

Beeswax Secures $15 Million in Series B Following 2018's record 150% year-over-year revenue growth

Retrieved on: 
Tuesday, January 22, 2019
Cloud computing, World Wide Web, Digital technology, Online advertising, Cloud infrastructure, Baas, DoubleClick, Banking as a Service, Mobile backend as a service, Google, Bidder

Beeswax's Bidder-as-a-Service (BaaS) platform, experiencing 150% year-over-year revenue growth, empowers their customers with a cloud-based programmatic buying system that can be customized and integrated to match their unique business needs.

Key Points: 
  • Beeswax's Bidder-as-a-Service (BaaS) platform, experiencing 150% year-over-year revenue growth, empowers their customers with a cloud-based programmatic buying system that can be customized and integrated to match their unique business needs.
  • "Beeswax's mainline proposition as a Bidder-as-a-Service, in addition to stellar leadership, puts them in an incredibly attractive light.
  • Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service ("BaaS").
  • We believe that using an RTB bidder should be as easy as using any part of the marketing cloud.

The Forbes M+A Group Secures Major Strategic Investment Partner for AdSwerve

Retrieved on: 
Thursday, November 29, 2018
World Wide Web, Online advertising, Internet in the United States, DoubleClick, Technology, Forbes, ABRY Partners, Google

GREENWOOD VILLAGE, Colo., Nov. 29, 2018 /PRNewswire/ -- The Forbes M+A Group (Forbes), a leading transaction advisory firm, served as exclusive advisor to AdSwerve, the largest and most dominant DoubleClick technology and service partner, on its strategic investment from Abry Partners .

Key Points: 
  • GREENWOOD VILLAGE, Colo., Nov. 29, 2018 /PRNewswire/ -- The Forbes M+A Group (Forbes), a leading transaction advisory firm, served as exclusive advisor to AdSwerve, the largest and most dominant DoubleClick technology and service partner, on its strategic investment from Abry Partners .
  • AdSwerve is the largest and most dominant strategic technology and service partner for agencies and advertisers who employ the Google DoubleClick technology stack.
  • Senior advisors at The Forbes M+A Group have more than 150 years of combined experience in transactions across a wide variety of industries.
  • For more information regarding this transaction or The Forbes M+A Group please contact Max Eckstein .

KT's Nasmedia Opens Thai Entity for Digital Advertising

Retrieved on: 
Wednesday, August 29, 2018
Marketing, Market economics), Business economics, DoubleClick, Out-of-home advertising, IPTV, Advertising

Nasmedia (Thailand) Co., Ltd. (KOSDAQ: 089600) will be launched on August 30 by South Korea's top digital advertising marketing agency.

Key Points: 
  • Nasmedia (Thailand) Co., Ltd. (KOSDAQ: 089600) will be launched on August 30 by South Korea's top digital advertising marketing agency.
  • Through its Thai entity, Nasmedia will also introduce its supply-side and demand-side mobile ad platforms, called AdMixer and Adpacker, respectively.
  • Nasmedia (Thailand) will participate in the Digital Advertising Association of Thailand (DAAT) Day 2018, the country's largest event for the digital communication industry, on August 30, as a major sponsor.
  • Since beginning in 2000 as Doubleclick Korea, Nasmedia has led South Korea's sprawling digital media market with outstanding expertise in online, mobile, IPTV, digital broadcasting and digital outdoor advertising solutions.

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Retrieved on: 
Tuesday, July 31, 2018
World Wide Web, Alphabet Inc., Online advertising, Digital marketing, AdWords, Google, Accelerated Mobile Pages, AdSense, DoubleClick

SANTA BARBARA, Calif., July 31, 2018 /PRNewswire/ --Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively), along with support for Google Accelerated Mobile Pages (AMP).

Key Points: 
  • SANTA BARBARA, Calif., July 31, 2018 /PRNewswire/ --Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively), along with support for Google Accelerated Mobile Pages (AMP).
  • Invoca now offers the most robust integrations with Google of any call tracking and analytics solution.
  • AMP Support: Invoca now offers full support for Google Accelerated Mobile Pages (AMP).
  • Invoca's full Google integration includes: Google Analytics, Google Ads, Google Display and Video 360, Google AMP support, Google Search Ads 360 (formerly known as DoubleClick Search), and Google Attribution 360 (formerly known as Adometry).

PubWise Now Connects Publishers and Ad Networks to Google AdX

Retrieved on: 
Tuesday, July 10, 2018
Online advertising, Digital marketing, World Wide Web, Marketing, DoubleClick, ADX, Advertising network, Google, Ad exchange

ATLANTA, July 10, 2018 /PRNewswire/ -- PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding AdX to help bring small to mid-sized publishers and ad networks into the Google Ad Manager platform (recently rebranded to include what was previously known as the DoubleClick Ad Exchange).

Key Points: 
  • ATLANTA, July 10, 2018 /PRNewswire/ -- PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding AdX to help bring small to mid-sized publishers and ad networks into the Google Ad Manager platform (recently rebranded to include what was previously known as the DoubleClick Ad Exchange).
  • As a Network Partner Manager, PubWise is authorized to offer AdX to publishers and networks.
  • "However, it's often impossible for small- to mid-sized publishers and ad networks to gain access to AdX on their own because of Google's strict criteria.
  • At PubWise, we work with publishers and ad networks of all sizes, so we view this as another means to add value for a specific segment of online publishers."

MightyHive Chosen as Google Marketing Platform Partner

Retrieved on: 
Tuesday, July 3, 2018
World Wide Web, Digital marketing, Online advertising, Alphabet Inc., Technology, Web analytics, Artificial intelligence, Google, DoubleClick

SAN FRANCISCO, July 3, 2018 /PRNewswire/ --MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced that it has been selected as a Google Marketing Platform Partner, designated a Sales Partner by Google and has received certification on Google Cloud.

Key Points: 
  • SAN FRANCISCO, July 3, 2018 /PRNewswire/ --MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced that it has been selected as a Google Marketing Platform Partner, designated a Sales Partner by Google and has received certification on Google Cloud.
  • A long-term Google partner, MightyHive was already Google's largest DoubleClick Certified Marketing Partner (DCMP) and a leading Google Analytics Certified Partner (GACP) with more than 400 clients running media through its platform.
  • As Google Marketing Platform Partners replaces these two earlier programs, MightyHive takes its best practices, together with its long-standing relationships, and delivers unparalleled expertise across all Google advertising and Cloud solutions.
  • "As the largest Google Marketing Platform Partner, we are excited by the potential these announcements unlock in our ongoing quest to help marketers take control of their digital futures.