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Sovrn Hires Isaac Schechtman as VP of Product, Ad Exchange

Retrieved on:

Wednesday, January 3, 2024

Editorial, Marketing, Ecosystem, MFA, Forecasting, API, Acquisition, DSP, Privacy, AI, Privacy Sandbox, Engineering, Advertising, Ad exchange, Cryptocurrency

BOULDER, Colo., Jan. 3, 2024 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that Isaac Schechtman has joined as its Vice President of Product, Ad Exchange. Based out of the company's New York City office, Schechtman is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts that result in adoption and revenue growth. He adds extensive in-market knowledge of the coming effects from cookie deprecation and an identity-less future, plus a robust industry network, to the team.

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Based out of the company's New York City office, Schechtman is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts that result in adoption and revenue growth.
"We are going into a year that is likely to be one of the most tumultuous times in ad tech over the last decade," said Schechtman.
Schechtman comes to Sovrn from Criteo, where he served as senior director of technical solutions.
Schechtman's hire comes on the heels of a monumental year for Sovrn and the product and Ad Exchange teams.

Yieldmo Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report

Retrieved on:

Thursday, September 14, 2023

Marketing, Data Management, Advertising, Communications, Technology, Artificial Intelligence, Cloud, Unify, Ad exchange, ML, DSPS, SSPS, Snowflake, Architecture, Sales, Yieldmo

The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.

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The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.
Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
“Advertising technology companies are seeing the value of operating with the full breadth of their data, thanks to the Snowflake Data Cloud,” said Denise Persson, Chief Marketing Officer at Snowflake.
“We are thrilled to be named a Leader in Snowflake’s latest report.

Integral Ad Science Names Sam Cox as SVP of Product Management

Retrieved on:

Monday, July 17, 2023

NEW YORK, July 17, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimization Solutions product portfolio which includes industry-leading products such as Context Control, Quality Sync and Total Visibility.

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NEW YORK, July 17, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately.
Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimization Solutions product portfolio which includes industry-leading products such as Context Control, Quality Sync and Total Visibility.
"Sam joins Integral Ad Science at a time when we are rapidly expanding our programmatic and optimization products, and we are excited to have him lead the acceleration of our programmatic roadmap and global growth strategy," said Lisa Utzschneider, CEO, IAS.
Prior to Amazon, Sam led product for Google's Ad Exchange (AdX), where he was Group Product Manager responsible for Authorized Buyers, Exchange Bidding, Open Bidding and global Policy.

Sovrn Eliminates Take Rate with Bundled Offering

Retrieved on:

Monday, March 27, 2023

Trade, Canadian Tire money, DSPS, Advertising, Ad exchange, The Trade Desk, ADX, Exchange, The Salon (comics), ISBA, Google Ad Manager, SSPS, Cryptocurrency, Auction, Publishing, Sovrn Holdings

BOULDER, Colo., March 27, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced that all customers using its Ad Management and Exchange products bundled together will have the advantage of the industry's first zero take rate. Beginning on April 3, publishers using Ad Management and Exchange products bundled together will simply pay a usage-based fee.

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Beginning on April 3, publishers using Ad Management and Exchange products bundled together will simply pay a usage-based fee.
Sovrn has created a direct path between a publisher and the more than 55 demand-side partners on the Sovrn Exchange.
Starting in December 2022, Sovrn tested the savings and revenue impact of a bundled Ad Management and Ad Exchange solution with 20 publishers.
The test revealed that marketers allocated more spend to the publisher via the more efficient direct-to-publisher Sovrn Exchange path.

Where in the world is…? FTC challenges stealthy geolocation tracking and COPPA violations

Retrieved on:

Saturday, December 17, 2022

Whats more, OpenX collected personal information from kids under 13, in violation of the Childrens Online Privacy Protection Rule.

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Whats more, OpenX collected personal information from kids under 13, in violation of the Childrens Online Privacy Protection Rule.
To settle the case, OpenX will pay $2 million in civil penalties and make substantial changes to how they do business.
California-based OpenX operates a programmatic advertising exchange a real-time bidding platform that conducts auctions for ad space.
Among the ways that companies can facilitate the publication of ads in their apps is by integrating OpenXs software development kit (SDK).
That code allows OpenX to collect data from consumers devices, which in turn allows OpenX to serve up ads within those apps.
Programmatic advertising lets advertisers select among various criteria to deliver targeted ads to their preferred audiences.
Despite that claim, the FTC says that OpenX accessed precise geolocation data from Android users even after those consumers chose not to have their data collected.
It also claimed to flag child-directed content so that it didnt engage in activities that would require it to comply with COPPA.
*Most businesses know that under the COPPA Rule, sites and apps directed to children are covered.

Sovrn Signal Doubles Publisher Deal Revenue

Retrieved on:

Tuesday, September 13, 2022

BOULDER, Colo., Sept. 13, 2022 /PRNewswire/ -- Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, announced today new results from Sovrn Signal that demonstrated a doubling of deal revenue for participating publishers. In addition, advertising inventory enhanced by Signal was up to two times more likely to accurately predict how long a user would engage with a given ad.

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BOULDER, Colo., Sept. 13, 2022 /PRNewswire/ -- Sovrn , a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, announced today new results from Sovrn Signal that demonstrated a doubling of deal revenue for participating publishers.
In partnership with more than 175 independent publishers, Signal generated billions of targeted, actionable audience and inventory segments across viewability, attention, interest and intent.
To learn how Signal can be used to measure, compare and monetize reader attention and capitalize on audience engagement, download, " Capturing the Signals: How Reader Attention Can Drive More Revenue ."
Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

Loop Media Partners With Hivestack

Retrieved on:

Wednesday, August 31, 2022

Loop Media, Inc. (Loop Media or Loop) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack , one of the worlds leading, independent programmatic digital out of home (DOOH) ad tech companies, operating across both the demand and supply side of the industry.

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Loop Media, Inc. (Loop Media or Loop) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack , one of the worlds leading, independent programmatic digital out of home (DOOH) ad tech companies, operating across both the demand and supply side of the industry.
Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States, said Bob Gruters, Loop Medias Chief Revenue Officer.
Loop Media, Inc. (Loop Media) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses.
Through its proprietary Loop Player for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (OOH).

Rumble Launches Beta Version of Ad Platform

Retrieved on:

Monday, August 22, 2022

Ad exchange, Google, Internet, Beta, Advertising, Culture, Rumble, NASDAQ, Mobile phone

LONGBOAT KEY, Fla., Aug. 22, 2022 /PRNewswire/ -- Today, the video-sharing platform Rumble announced the launch of the beta version of Rumble Ads, which will be open to all verified businesses.

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LONGBOAT KEY, Fla., Aug. 22, 2022 /PRNewswire/ -- Today, the video-sharing platform Rumble announced the launch of the beta version of Rumble Ads, which will be open to all verified businesses.
The beta version of the new platform will allow advertisers to access a portion of the user traffic on Rumble's website, create campaigns, view analytics, and much more.
Select Publishers will be granted access to the Beta version of the platform this quarter.
"Launching the beta version of Rumble Ads is a major milestone for our company, and even more importantly, for the entire internet," said CEO Chris Pavlovski.

Sovrn Confirmed as Google Certified Publishing Partner

Retrieved on:

Thursday, June 9, 2022

BOULDER, Colo., June 9, 2022 /PRNewswire/ -- Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced the company's recognition as a Google Certified Publishing Partner. The designation solidifies its Ad Management offering as a leading authority in supporting digital publishers with Google's suite of advertising tools.

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BOULDER, Colo., June 9, 2022 /PRNewswire/ -- Sovrn , a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced the company's recognition as a Google Certified Publishing Partner.
As part of the Certified Publishing Partner program qualification process, Sovrn was carefully vetted against rigorous standards to demonstrate that its dedicated advertising team provides consistently superior interactions and expert consulting services.
Sovrn Ad Management experts are focused on helping web publishers generate advertising revenue in the most efficient and cost-effective way.
"At Sovrn, we are focused on delivering innovative technology, tools and services to help publishers understand, operate and grow," said Walter Knapp, Sovrn CEO.

A2V by VideoByte Converts Audio Ads for CTV

Retrieved on:

Monday, February 7, 2022

PLEX, Smart TV, Ad exchange, OTT, QR, Technology, AMC, Advertising, REV, NFL, CTV, MLB, Television, Public relations

AUSTIN, Texas, Feb. 7, 2022 /PRNewswire/ -- VideoByte , the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising.

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AUSTIN, Texas, Feb. 7, 2022 /PRNewswire/ -- VideoByte , the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising.
A2V, the new audio to visual launched by VideoByte, will help transform audio ads into CTV video with new technology that has never before been available.
"We wanted to find a way for companies to enter the CTV space in an efficient and effective way," said David Naffis, co-founder of VideoByte.
The video is then used in targeted ads in CTV, reaching a unique audience never captured before with solely an audio advertisement.