Google Ad Manager

Harmonic's Streaming and Broadcast Leadership on Full Display at IBC2023

Retrieved on: 
Thursday, September 7, 2023

SAN JOSE, Calif., Sept. 7, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it continues to elevate its market-leading cloud and appliance solutions for video streaming, broadcast and distribution at IBC2023. As the worldwide leader in video processing and delivery, Harmonic will showcase a breadth of innovations for live sports and event streaming; targeted advertising; cloud, on-premises and hybrid playout; primary distribution; and more.

Key Points: 
  • SAN JOSE, Calif., Sept. 7, 2023 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced that it continues to elevate its market-leading cloud and appliance solutions for video streaming, broadcast and distribution at IBC2023.
  • "At this year's IBC Show, we'll highlight the unique ways in which our new award-winning VOS®360 Ad SaaS unlocks monetization opportunities for streaming services."
  • Key applications include virtual product placement, server-side ad insertion (SSAI) at scale for low-latency live sports streaming with squeeze back and double box ads in the same stream.
  • Originate linear channels from existing assets for broadcast and streaming with an AI-based automatic scheduling and recommendations engine.

Automatad Becomes Google Certified Publishing Partner

Retrieved on: 
Tuesday, August 29, 2023

New York, NY, Aug. 29, 2023 (GLOBE NEWSWIRE) -- Automatad, a leading ad tech platform for publishers, today announced its recognition as a Google Certified Publishing Partner (GCPP).

Key Points: 
  • New York, NY, Aug. 29, 2023 (GLOBE NEWSWIRE) -- Automatad, a leading ad tech platform for publishers, today announced its recognition as a Google Certified Publishing Partner (GCPP).
  • This esteemed certification emphasizes Automatad's steadfast dedication to supporting publishers and its expertise across various Google advertising products, including Google Ad Manager.
  • As a GCPP partner, Automatad has a privileged position in working directly with Google.
  • “We are proud to be recognized as a Google Certified Publishing Partner.

Sovrn Launches Publisher Steering Committee

Retrieved on: 
Tuesday, June 6, 2023

BOULDER, Colo., June 6, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced the launch of a new steering committee to collaboratively tackle the challenges publishers face in efficiently optimizing programmatic ad operations and yield at scale.

Key Points: 
  • BOULDER, Colo., June 6, 2023 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced the launch of a new steering committee to collaboratively tackle the challenges publishers face in efficiently optimizing programmatic ad operations and yield at scale.
  • "I am excited to be part of Sovrn's steering committee," said Mark Obermoller, Senior Director of Programmatic Strategy for Ziff Davis.
  • Over the next 12 months, the steering committee will focus on unlocking seemingly intractable issues such as addressability, first-party data deployment, marketplace development, yield management and robust data insights.
  • "At Sovrn, we believe that the challenges confronting publishers can be better addressed through collaboration and shared insights," said Peter Cunha, Managing Director of Sovrn Ad Management.

Sovrn Eliminates Take Rate with Bundled Offering

Retrieved on: 
Monday, March 27, 2023

BOULDER, Colo., March 27, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced that all customers using its Ad Management and Exchange products bundled together will have the advantage of the industry's first zero take rate. Beginning on April 3, publishers using Ad Management and Exchange products bundled together will simply pay a usage-based fee.

Key Points: 
  • Beginning on April 3, publishers using Ad Management and Exchange products bundled together will simply pay a usage-based fee.
  • Sovrn has created a direct path between a publisher and the more than 55 demand-side partners on the Sovrn Exchange.
  • Starting in December 2022, Sovrn tested the savings and revenue impact of a bundled Ad Management and Ad Exchange solution with 20 publishers.
  • The test revealed that marketers allocated more spend to the publisher via the more efficient direct-to-publisher Sovrn Exchange path.

Assertive Yield Releases 2022 Programmatic Retrospective Report

Retrieved on: 
Thursday, February 2, 2023

NEW YORK, Feb. 2, 2023 /PRNewswire-PRWeb/ -- Assertive Yield, a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, has released the AY Industry Insights - 2022 Programmatic Retrospective Report, its first annual publisher revenue & yield optimization research based on trillions of data points, pre-bid data and more than 75 billion impressions/month analyzed across its platform over the course of 2022. The AY Programmatic Advertising Benchmark Index data, which is anonymized, provides a comprehensive window into the market and helps publishers, SSPs and other programmatic players make informed business decisions rooted in actionable real-time data.

Key Points: 
  • New Research Provides a Comprehensive Overview, Benchmark & Analysis of Pre-Bid Market Performance Across More Than 75 Billion Impressions Per Month
    NEW YORK, Feb. 2, 2023 /PRNewswire-PRWeb/ -- Assertive Yield , a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, has released the AY Industry Insights - 2022 Programmatic Retrospective Report , its first annual publisher revenue & yield optimization research based on trillions of data points, pre-bid data and more than 75 billion impressions/month analyzed across its platform over the course of 2022.
  • "Our first report of this nature provides publishers, SSPs and others in the programmatic industry with a valuable glimpse into 2022 market trends, performance and revenue & yield optimization strategies, using data from billions of impressions across various sectors and platforms.
  • This allows publishers to make informed decisions about their revenue, yield optimization strategies and stay ahead of the curve in the rapidly-evolving programmatic advertising landscape.
  • Assertive Yield's 2022 Programmatic Retrospective Report provides a comprehensive overview and benchmark of publisher ad performance and revenue in 2022, using data from billions of impressions across various publishers and platforms.

AiAdvertising Launches Next-Generation Investor Website

Retrieved on: 
Friday, December 9, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for todays marketing leaders, today announced the debut of its new investor relations website .

Key Points: 
  • AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for todays marketing leaders, today announced the debut of its new investor relations website .
  • Created with user experience in mind, the website has been optimized across all devices, including desktop and mobile.
  • This new IR website is an integral part of our ongoing efforts to enhance communications with the investment community, said AIAD CEO Jerry Hug.
  • With our continued progress and growth ambitions as a next-generation AdTech company and recently launched new corporate website, we believe our revised IR website better reflects our commitment to shareholders.

AiAdvertising Campaign Performance Platform Helps Drive Results for Act! Software

Retrieved on: 
Friday, November 11, 2022

With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform.

Key Points: 
  • With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform.
  • pursues its growth goals, were excited to be partnering with an innovative leader in persona-driven digital advertising and marketing, added Martin.
  • is yet another successful example of how we are becoming the platform of choice for performance driven CMOs.
  • Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution.

AiAdvertising Signs with GloriFi™

Retrieved on: 
Tuesday, October 25, 2022

Through the collaboration, AiAdvertising will implement its Campaign Performance Platform (CPP) to build upon GloriFis hugely successful soft launch with their co-founder Candace Owens.

Key Points: 
  • Through the collaboration, AiAdvertising will implement its Campaign Performance Platform (CPP) to build upon GloriFis hugely successful soft launch with their co-founder Candace Owens.
  • Once the proposed transaction closes, GloriFi will potentially trade on the Nasdaq under the requested ticker symbol GLRI.
  • I agree with Candace Owens that GloriFi is one of the most exciting companies stepping up to serve the patriot economy, noted Brad Parscale, Nucleus Founder, GloriFi Advisor, and AIAD Shareholder.
  • GloriFi is doing both, proudly welcoming Americans who have been cancelled or left behind by the big financial institutions.

AiAdvertising’s Campaign Performance Platform Helps Lift Q3 Sales for BioHarvest Sciences’ Resveratrol Superfood Supplement VINIA

Retrieved on: 
Thursday, October 20, 2022

In April 2022, they partnered with AiAdvertising for its resveratrol superfood supplement VINIA for its Google related search advertising.

Key Points: 
  • In April 2022, they partnered with AiAdvertising for its resveratrol superfood supplement VINIA for its Google related search advertising.
  • As a result of AI systems, the increase in ROAS by 48% allowed BioHarvest to double their media spend on Google.
  • Based on this superior performance, AiAdvertising has now been engaged to enhance BioHarvests major U.S. marketing scale-up, which has added National Television.
  • VINIA employs AiAdvertisings Campaign Performance Platform (CPP), which is the industrys first cloud-hosted subscription-based Ad Management solution that enables brands and agencies to easily plan, create, predict, execute, scale, and measure digital advertising campaigns.

AdOpsOne Launches AI-Powered Ad Operations Service for Digital Content Publishers in the U.S.

Retrieved on: 
Tuesday, October 18, 2022

AdOpsOne solves complex operational challenges with AI to enable publishers to manage risk and optimize revenue by automating decisioning and streamlining workflows -- all from within the publisher's Google Ad Manager (GAM) account. By having a dedicated ad ops manager to run the program, publishers can maintain (or develop) demand partnerships while maintaining complete visibility over all their monetization metrics (e.g. impressions, clicks, revenue, viewability, advertiser, agency and demand platforms buying the inventory, etc). Publishers who have access to all of their monetization data have a more complete view of the value cycle between them, consumers and advertisers.

Key Points: 
  • CHICAGO, Oct. 18, 2022 /PRNewswire-PRWeb/ -- AdOpsOne , a division of Affinity Global Inc., announced today it has launched its AI-powered ad operations assistant for ad-supported content publishers in the United States.
  • For publishers wishing to reclaim control of their display ad monetization from third-party networks, having in-house ad operations is a prerequisite.
  • AdOpsOne manages each client's Google Ad Manager (GAM) with complete transparency, using artificial intelligence to automate ad ops strategies that have increased publishers' monetization efficiency (eCPMs) by up to 300 percent.
  • AdOpsOne provides dedicated ad operations support personnel and advanced AI optimization technology to improve monetization for advertising supported content publishers.