THIS INTERNATIONAL MOTHER LANGUAGE DAY, KRAFT PEANUT BUTTER INTRODUCES LIMITED-EDITION 'WELCOME HOME JARS' FOR CANADIAN NEWCOMERS
As a beloved Canadian brand and one that promotes nourishing connections, Kraft Peanut Butter hopes to embrace Canadian immigrants by becoming a familiar taste in their new homes.
- As a beloved Canadian brand and one that promotes nourishing connections, Kraft Peanut Butter hopes to embrace Canadian immigrants by becoming a familiar taste in their new homes.
- Developed in partnership with leading language learning app, Duolingo , Welcome Home Jars are designed with labels translated into five of the most commonly spoken languages by Canada's newcomers.
- With the help of Superfan Nav Bhatia, who is highly recognized and respected for welcoming Canadian newcomers, Kraft Peanut Butter wants to ease this transition by ensuring these individuals feel welcome as they navigate language barriers in their new homes.
- Canadian newcomers are encouraged to request a jar in their native language and to share their first taste of Kraft Peanut Butter on social media using #WelcomeHomeJars and tagging @KraftPeanutButter_ca on Instagram and @KraftPeanutButter on Facebook.