Marcom

Codeword appoints trio of executives amid rapid team expansion and invests in two new offerings

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Thursday, March 16, 2023
EVP, The New York Times, Light, Life, Writing, Internet, SVP, Burn, Organization, JPMorgan Chase, Meta, Kelley, Wix, BMW, BS, Ali Baba, Marketing, MINI, Stripe, Spotify, Publication, BBC, Visa, Marcom, News, Rolling Stone, BCW, Editorial, Qualcomm, Squarespace, Code word

“Katy, Jordan, and Ted are the absolute best trio to lead Codeword into the future with us,” said Kyle Monson, partner at Codeword.

Key Points: 
  • “Katy, Jordan, and Ted are the absolute best trio to lead Codeword into the future with us,” said Kyle Monson, partner at Codeword.
  • These services complement the agency’s current team of content creators for an expanded set of skills to build more experiential digital media.
  • “The team is relentlessly inquisitive and focused, and I’m beyond excited to help the agency write its next creative chapter.
  • “Codeword is one of the few places I’ve worked where you get to be truly strategic without the BS.

Livanta Wins Platinum MarCom Award Third Year in a Row

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Thursday, March 2, 2023
Face, Gold Awards, Newsfirst Platinum Awards, Gold, Marcom, Caregiver, Marketing, Patient, Professional, Platinum, Health equity, Publication, Medicare, Social media, AMCP, Physician, Pharmaceutical industry

Livanta received three MarCom Awards in the 2022 competition for marketing and communication professionals, including MarCom's highest honor, a Platinum Award, for its rural outreach campaign.

Key Points: 
  • Livanta received three MarCom Awards in the 2022 competition for marketing and communication professionals, including MarCom's highest honor, a Platinum Award, for its rural outreach campaign.
  • In last year's competition, Livanta also received recognition from MarCom, including Platinum and Gold awards, for its communications products.
  • In conducting the rural outreach campaign, Livanta worked with an external vendor that maintains a network of digital display monitors in healthcare facilities.
  • MarCom also recognized Livanta with Gold Awards for its "#MyRoleCounts" social media toolkit for caregivers and a series of publications about health equity.

Hexaware wins in 17 categories at the MarCom Awards 2022

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Thursday, January 19, 2023
Compulsion, Platinum, Digital transformation, Gold, Newsfirst Platinum Awards, Marcom, Business value, Gold Awards, Wool, Palladium, Safety, Growth

Hexaware, a global technology and business process services company, has won awards in multiple categories

Key Points: 
  • Hexaware, a global technology and business process services company, has won awards in multiple categories
    ISELIN, N.J., Jan. 19, 2023 /PRNewswire/ -- Hexaware has been declared the winner of awards in 17 categories at the recently announced MarCom Awards 2022.
  • It has won 8 Platinum and 7 Gold awards with 2 Honorable Mentions.
  • The Platinum Awards are for:
    Mining Business Value – Digital Transformation for Growth, Resilience and Safety (Compelling Story)
    The Gold Awards are for:

Female Disruptors Virtual Summit - A Step to Level the Playing Field for Women

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Friday, January 13, 2023
SXSW, CES, Weapons in Star Trek, Social media, FREE, Education, Empowerment, Channel, Marketing, Digital marketing, TED (conference), Female, Marcom, Senior, Domain, PR, Freemium, Ministry of Health & Wellness, Inclusion, MBA, Medicine, Toy, Web3, Woman

ORLANDO, Fla., Jan. 13, 2023 /PRNewswire/ -- Female Disruptors is leveling the playing fields for women with its Unstoppable 2nd Annual Virtual Summit to be held on January 18, 2023 (https://female-disruptors-virtual-summit-2022.heysummit.com/).

Key Points: 
  • In its second year, Female Disruptors has added MBA Scholarships, FREE ticket options, and internationally recognized female disruptor Sandy Carter to keynote speakers.
  • ORLANDO, Fla., Jan. 13, 2023 /PRNewswire/ -- Female Disruptors is leveling the playing fields for women with its Unstoppable 2nd Annual Virtual Summit to be held on January 18, 2023 ( https://female-disruptors-virtual-summit-2022.heysummit.com/ ).
  • "Female Disruptors is a global brand dedicated to creating equitable and inclusive opportunities for women through education, empowerment, and inspiration," said Female Disruptors' Founder, PR Entrepreneur and Author Lisa Buyer.
  • Signing up for the Female Disruptors FREEmium experience offers access to Sandy Carter's keynote plus the SHE Means Business Track highlighting disruption in digital marketing, public relations, and social media.

Mohegan Sun's Behind the Scenes Reality TV Show Wins Platinum Awards From Two Industry Giants - the MarCom Awards & Viddy Awards

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Thursday, January 5, 2023
Team, Marcom, Friends, Newsfirst Platinum Awards, TAXI, Video production, House, Marketing communications, GAME, Front, Creativity, Travel, City, Professional, Expo Center, Platinum, Human back, Marketing, Terrific, AMCP, History, Jaw, SVP, Vega, Mohegan Sun, Communicator, Film, Video game, Nightclub, Telly, Mohegan Sun Arena

UNCASVILLE, Conn., Jan. 5, 2023 /PRNewswire/ -- Mohegan Sun has been recognized by two high-profile industry organizations, first winning the Platinum MarCom Award for the new "Team Achievement" category from the Association of Marketing and Communication Professionals (AMCP), and second, winning four Platinum Viddy Awards for excellence in Video Production.

Key Points: 
  • Mohegan Sun won one a Platinum Award for its series Back of House and three Platinum Awards for its new advertising brand campaign called "All in for Mohegan".
  • The online TV series, Back of House , won both a Platinum MarCom and a Platinum Viddy.
  • The "All in for Mohegan" ad campaign won Platinum Viddy Awards for Web Series, Script Writing and Cinematography.
  • The series has also proven to be a new recruiting tool for talent to join both Mohegan Sun and Mohegan Sun's parent company, Mohegan .

First Horizon Wins Gold in the Best in Biz and MarCom Awards

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Tuesday, December 20, 2022
Communes of Burundi, Trust, NYSE, Professional, Small business, First Horizon Bank, Digital, Marketing, FHN, Let, First Horizon Corporation, Fortune 500, Digital marketing, Multimedia, Marcom, Publication, Top 10 Produce, Gold, AMPC, PR, Online shopping

MEMPHIS, Tenn., Dec. 20, 2022 /PRNewswire/ -- First Horizon Bank has been named a gold winner in the Best in Biz and MarCom awards. The Let's Find a Way campaign was recognized in the PR and Media category for Film/Video of the Year by the Best in Biz awards and in the Strategic Communications category for Digital Marketing by MarCom. First Horizon's award-winning campaign was designed to expand brand awareness and establish trust with existing and potential clients in the bank's portfolio of markets.

Key Points: 
  • MEMPHIS, Tenn., Dec. 20, 2022 /PRNewswire/ -- First Horizon Bank has been named a gold winner in the Best in Biz and MarCom awards .
  • The 12th annual Best in Biz award program is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
  • For a full list of winners in Best in Biz Awards 2022, click here .
  • To learn more about how First Horizon helps its customers find the best financial solutions to meet their goals, click here .

Mindgruve Wins MarCom Award for Digital Marketing Campaign

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Thursday, December 15, 2022
First Horizon Bank, Communication, Health, Marketing, Multimedia, Fortune 500, Dupont, Gold, Library of the Printed Web, Marcom, SAN, AMPC, Professional, Sales

SAN DIEGO, Dec. 15, 2022 /PRNewswire/ -- Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards. The team won for its "Let's Find a Way" client campaign for First Horizon Bank. The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction, design and production of marketing and communication materials and programs.

Key Points: 
  • SAN DIEGO, Dec. 15, 2022 /PRNewswire/ --Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards .
  • The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction, design and production of marketing and communication materials and programs.
  • MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMPC), a 27-year-old international organization consisting of several thousand creative professionals.
  • We are a global digital agency comprised of strategists, creatives, media experts, data scientists and engineers driven by one common purpose accelerate business growth through marketing and digital transformation.

APCI Marketing Campaign Honored with International Award

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Wednesday, November 30, 2022
Marketing, Pharmacy, Digital, Communication, Multimedia, Advertising, APCI, Creativity, Marcom, Professional, AMCP

BESSEMER, Ala., Nov. 30, 2022 /PRNewswire/ -- A marketing campaign promoting American Pharmacy Cooperative, Inc. (APCI), member pharmacies was recently honored with the prestigious 2022 MarCom Gold Award .

Key Points: 
  • BESSEMER, Ala., Nov. 30, 2022 /PRNewswire/ -- A marketing campaign promoting American Pharmacy Cooperative, Inc. (APCI), member pharmacies was recently honored with the prestigious 2022 MarCom Gold Award .
  • The "APCI Choice Member Campaign" promoted brand awareness for APCI member community pharmacies.
  • The "APCI Choice Member Campaign" was a multi-tactic digital advertising campaign promoting brand awareness for 825 pharmacies that are members of APCI's Choice Clinical and Claims Management program.
  • The "APCI Choice Member Campaign" was the only award given to a campaign focused on independent pharmacy.

Foundation for Chiropractic Progress Wins Gold Award in the 2022 MarCom Awards

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Tuesday, November 29, 2022
Marketing, SAN, Organization, Indian Telly Awards, Multimedia, Corporation, Social media, Patient, Marcom, Fortune 500, Professional, Cross-industry standard process for data mining, AMCP, Chiropractic Economics, Dynamic Chiropractic, Healthcare, Chiropractic

Winning a MarCom Gold is the icing on the cake that makes it even more gratifying."

Key Points: 
  • Winning a MarCom Gold is the icing on the cake that makes it even more gratifying."
  • Foot Levelers, Standard Process, NCMIC, ChiroHealthUSA and Biotics Research Corporation matched donations to support the ChiroThon "Naturally, Chiropractic" campaign.
  • It received accolades from Digital Health Awards, Telly Awards and Viddy Awards for its highly successful "I know pain" video commercial to raise positive global awareness of chiropractic care and its doctors.
  • The three media outlets, Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor, were all instrumental in helping F4CP reach more ChiroThon viewers.

Allison+Partners’ Marketing Innovation Team Introduces the Social Discovery Squad and Survival Guide

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Monday, November 14, 2022
Content Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Media, Generation Z, Social Media, Consumer, Influencer, Generation Z, Marketing, Beam search, Behavior, Consumer Brands Association, Marcom, X, Mark Penn, PRWeek, Creativity, Social media, Gen, Research, Reputational risk, Public affairs, The Last Best Place, Internet, Corporation, Perception, Online shopping, Health

Allison+Partners today released its first Social Discovery Survival Guide created by the agencys newly formed Social Discovery Squad, a group of subject matter experts from across the agency spanning social strategy, content marketing, influencer, platform and search expertise.

Key Points: 
  • Allison+Partners today released its first Social Discovery Survival Guide created by the agencys newly formed Social Discovery Squad, a group of subject matter experts from across the agency spanning social strategy, content marketing, influencer, platform and search expertise.
  • The Social Discovery Squad is philosophically aligned, platform agnostic, and considers this shift in search behavior and how it impacts the entire customer journey in its recommendations.
  • Or not at all, said Cathy Planchard, global partner and president of Allison+Partners Marketing Innovation Team.
  • Todays release of the Social Discovery Survival Guide outlines questions for brands to consider as consumers shift towards social and visual discovery.