Marketing mix modeling

Quantzig’s Marketing Mix Modeling Solutions Helped a Client to Modify Their Business Strategy and Drive Profitable Growth | Read the Complete Success Story for More Insights

Retrieved on: 
Wednesday, April 24, 2019
Communications, Marketing, Articles, Economy, Business, Marketing performance measurement, Business intelligence, Formal sciences, Marketing mix modeling, Analytics, Marketing mix, Return on marketing investment

Our analytics experts worked closely with their team and developed a marketing mix modeling strategy that helped them to identify major gaps and new product potentials.

Key Points: 
  • Our analytics experts worked closely with their team and developed a marketing mix modeling strategy that helped them to identify major gaps and new product potentials.
  • The client approached Quantzig to leverage its marketing analytics expertise and implement a marketing mix modeling strategy to address their challenges.
  • Quantzig's marketing mix modeling solutions helped the client to:
    Request a free demo to know more about our marketing analytics solutions.
  • Quantzig's marketing mix modeling solutions offered predictive insights on:
    Quantifying the ROI of marketing investments in terms of sales, profits, and share
    Dont you feel a robust marketing mix modeling strategy is the need of the hour?

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

Retrieved on: 
Tuesday, February 26, 2019
Technology, Data management, Software, Communications, Marketing, Marketing, Business, Market economics), Sales, Attribution, Account-based marketing, Product marketing, Marketing mix modeling, Draft:Outbound Marketing

Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together.

Key Points: 
  • Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together.
  • It is critical to understand how the combination of marketing and sales work together so revenue teams can optimize spend and headcount.
  • Traditional marketing attribution tools have been a good first step, but they have left out the impact of sales and sales development, which are essential in Account Based Marketing and outbound models.
  • With our new Engagement Minute Attribution, we are making it easier to see how both marketing and sales play a role in driving revenue together.

Marketing Analytics Engagement: A Proven Approach to Devise Successful Online Marketing Strategies and Improve ROI | Quantzig

Retrieved on: 
Wednesday, January 16, 2019
Technology, Telecommunications, Economy, Business, Marketing, Business intelligence, Formal sciences, Marketing performance measurement, Performance management, Analytics, Marketing mix modeling, Web analytics

Get in touch with our experts and know how you can leverage marketing analytics solutions to improve ROI by optimizing marketing spend.

Key Points: 
  • Get in touch with our experts and know how you can leverage marketing analytics solutions to improve ROI by optimizing marketing spend.
  • Leveraging marketing analytics solutions is crucial for companies in the telecom industry to gain better insights into customer demographics and behaviors and formulate better online marketing strategies, says an expert from Quantzig.
  • The Solution Offered: Quantzigs marketing analytics solutions helped the telecom industry client to effectively manage their marketing investments, improve return on investments (ROI), and optimize marketing spend.
  • Request a free demo to know how our marketing analytics tools can help monitor marketing data and help you take a more informed approach for marketing processes.

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Retrieved on: 
Thursday, October 4, 2018
Marketing, Marketing performance measurement, Attribution, Conversion, Neustar, Marketing mix modeling, Economy, Business

With the recent consolidation and phasing out of incumbent solution providers in the marketing measurement space, Conversion Logic continues to draw top talent with deep subject matter expertise.

Key Points: 
  • With the recent consolidation and phasing out of incumbent solution providers in the marketing measurement space, Conversion Logic continues to draw top talent with deep subject matter expertise.
  • Trey MacLeod brings to Conversion Logic deep experience in the marketing measurement industry from his previous role as General Manager and SVP of Advisory Services at Neustar MarketShare.
  • "We are incredibly lucky to have Trey and Sanjog as part of our team," said Brian Baumgart, CEO and Co-founder of Conversion Logic.
  • Conversion Logic has also announced a new marketing mix modeling (MMM) solution as part of its unified marketing measurement offering, which already includes cross-channel multi-touch attribution (MTA) driven by advanced machine learning and AI.

Top Questions to Ask Yourself Before Blowing Your Marketing Budget

Retrieved on: 
Wednesday, May 30, 2018
Marketing, Market economics), Business economics, Communication design, Advertising, Marketing mix modeling

I have clients that are business owners and I will ask, 'Why in the world are you spending that much money or in some cases, so little money on marketing?'

Key Points: 
  • I have clients that are business owners and I will ask, 'Why in the world are you spending that much money or in some cases, so little money on marketing?'
  • Ask these questions first before you move forward in any marketing or advertising endeavor:
    Do I actually have a tracking system in place?
  • Do I measure prospect activity and attempt to quantify the revenues generated based on the advertising and marketing placed?
  • Business owners need to ask themselves if they are generating future revenues with marketing dollars spent, or accumulating overhead.