Marketing mix modeling

in4mation insights launches Optimetry™

Retrieved on: 
Tuesday, September 26, 2023
Professional Services, Marketing, Data Management, Advertising, Communications, Data Analytics, Technology, Growth, Software as a service, Marketing mix modeling, ROI, MMM, MA, Risk management, Computer data storage

in4mation insights LLC (i4i) , a MA-based leading innovator in marketing measurement, announces the launch of Optimetry™, their “always-on” SaaS optimization tool that enables client’s accessibility to marketing mix model data for dynamic scenario planning over the life of marketing campaigns.

Key Points: 
  • in4mation insights LLC (i4i) , a MA-based leading innovator in marketing measurement, announces the launch of Optimetry™, their “always-on” SaaS optimization tool that enables client’s accessibility to marketing mix model data for dynamic scenario planning over the life of marketing campaigns.
  • Mark Garratt, Partner and Co-Founder of in4mation insights, said “Marketing Mix Modeling is enjoying a renaissance as the gold standard for marketing and media measurement.
  • But even the best MMM solutions, and we consider ours to be amongst them, tend to be static and backward looking.
  • Available to all i4i MMM clients currently, the Optimetry development roadmap projects to be source data agnostic by mid to late 2024.

Adobe Unveils New Innovations Across Adobe Experience Cloud

Retrieved on: 
Thursday, June 8, 2023
Apps, Applications, Technology, Mobile, Wireless, Audio, Video, Software, Networks, Internet, Data Management, Artificial Intelligence, Cloud, Pressure, Google Docs, The Coca-Cola Company, AEM, Travel, Mercedes-Benz Group, Real Madrid CF, Warner Bros. Discovery, CMS, EY, Lufthansa, Henkel, Marketing, Experience management, AJO, TSB, User experience, Microsoft, Volvo Trucks, Microsoft Word, TeamViewer, Prada, Adobe Experience Cloud, WESCO International, Social media, Organization, Customer data platform, Volkswagen, TUI Group, CRM, ADBE, CJA, PGA, AIDA, AI, NatWest, Summit, Conference, SMS, H&M, General Motors, Accenture, Salomon, Marketing mix modeling, Sales, Retail, Publicis, Adidas, Adobe

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud , the world’s leading customer experience management solution.

Key Points: 
  • Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud , the world’s leading customer experience management solution.
  • “Our latest innovations empower brands to activate data in new ways that drive customer engagements, along with efficiencies and cost savings.”
    Global brands rely upon Adobe Experience Cloud – the industry’s leading platform for delivering, measuring and personalizing customer experiences – to drive real business growth.
  • Adobe Product Analytics: Product teams now play a bigger role in the overall customer experience, as new feature launches can often cement or derail user loyalty.
  • To watch the Adobe Summit EMEA keynotes online, as well as explore the event’s sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience .

Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI

Retrieved on: 
Wednesday, July 6, 2022
ROI, Intelligence, Marketing mix modeling, Internet, Rois, Budget, Marketing, NYSE, NEW, Solution, Multimedia, Social media, Gaps, Music, Online shopping, Public relations, Nielsen

NEW YORK, July 6, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers' budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content unique to advertiser, agency and publisher audiences.

Key Points: 
  • Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
    NEW YORK, July 6, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers' budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans.
  • According to the report, about half of marketers are not spending enough in a channel to get maximum ROI.
  • Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
  • The ROI Report uncovered that social media delivers 1.7x the ROI of TV, yet social gets less than one-third of TV ad budgets.

Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider

Retrieved on: 
Tuesday, May 10, 2022
Investment, Marketing mix modeling, Comparison of multi-paradigm programming languages, Budget, NYSE, MMM, Social media, Hypergymnasia, Acquisition, Advertising, Analytics, Marketing, Mark (given name), ROI, Goal, Digital, Awareness, Intelligence, Multimedia, Music, Risk management, Online shopping, Nielsen

NEW YORK, May 10, 2022 /PRNewswire/ -- Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this role, Nielsen will provide lululemon with a holistic understanding of which marketing tactics are driving desired outcomes in the brand's key markets, allowing the brand to fully quantify the effectiveness of current marketing efforts and unlock future opportunities to maximize ROI. Nielsen's Marketing Mix Modeling solution enables customers to assess the impact of their marketing investments, understand what's working, and optimize budgets accordingly.

Key Points: 
  • NEW YORK, May 10, 2022 /PRNewswire/ --Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada.
  • Nielsen's Marketing Mix Modeling solution enables customers to assess the impact of their marketing investments, understand what's working, and optimize budgets accordingly.
  • "We're thrilled that lululemon has chosen Nielsen as their measurement provider to confidently assess the investment of their full-funnel marketing efforts across their key markets."
  • Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.

Roku Unveils a Better TV Advertising Experience at First In-Person NewFront

Retrieved on: 
Tuesday, May 3, 2022
Technology, Entertainment, Advertising, Online, Communications, Audio, Video, TV and Radio, Internet, Consumer Electronics, Competition, U.S. Securities and Exchange Commission, Name, Forward-looking statement, Solution, Love, Nasdaq, Adam Ruins Everything, OEM, Roku, Inc., IAB, Drama, Comedy, Microsoft, Security (finance), Partnership, Program, Annual report, Animation, Advertising, Lists of television programs, Marketing, The Great American Baking Show, Commerce, Oneview, SEC, Growth, Marketing mix modeling, Reality, Television, Video game, Film, Music, Nielsen, Roku

As Americas #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade.

Key Points: 
  • As Americas #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade.
  • Our mission is to create a better TV streaming experience for everyone, said Alison Levin, Vice President, Ad Revenue & Marketing Solutions, Roku.
  • Rokus NewFront presentation highlights include:
    The Roku Channel is the home of free and premium entertainment on the Roku platform, creating a better TV viewing experience.
  • The award-winning Roku Brand Studio creates a better TV storytelling experience for marketers by going beyond the traditional TV spot.

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr. Dominique Hanssens as Strategic Advisor

Retrieved on: 
Tuesday, April 13, 2021
Search engine marketing, Marketing, Consulting, Advertising, Data management, Communications, Professional services, Technology, Articles, Customer relationship management, Business, Marketing mix modeling, Analytics, Problem solving

View the full release here: https://www.businesswire.com/news/home/20210413005192/en/\nGBK Collective Expands Advisory Board with the appointment of Dr. Dominique M. Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management.

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210413005192/en/\nGBK Collective Expands Advisory Board with the appointment of Dr. Dominique M. Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management.
  • \xe2\x80\x9cGBK Collective combines the best of academic and practitioner talent and expertise in the industry.
  • Hanssens\xe2\x80\x99 expertise in marketing mix modeling and analytic methods such as econometrics, time-series analysis to solve strategic problems and improve marketing productivity is widely cited and well known.
  • GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition.

Neustar Launches Unified Analytics Powered by Fabrick™ to Deliver Sustainable Marketing Measurement in a Privacy-First World

Retrieved on: 
Tuesday, November 17, 2020
Data management, Technology, Other Communications, Marketing, Advertising, Communications, Security, Search engine optimization, Search engine marketing, Software, Internet, Articles, Business, Neustar, Economy, Business intelligence, Formal sciences, Customer relationship management, Analytics, Marketing mix modeling, Attribution

Neustar, Inc. , a global information services and technology company and leader in identity resolution, today launched Neustar Unified Analytics powered by Neustar Fabrick , the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms.

Key Points: 
  • Neustar, Inc. , a global information services and technology company and leader in identity resolution, today launched Neustar Unified Analytics powered by Neustar Fabrick , the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms.
  • For over fifty years, brands have leaned on the econometrics of Marketing Mix Modeling (MMM) to strategically plan and allocate their marketing investments.
  • We are pioneering a significantly more advanced approach to marketing planning, analytics, and attribution with Neustar Unified Analytics, said Michael Schoen, Senior Vice President and General Manager of Marketing Solutions at Neustar.
  • It bridges the data gaps faced by other measurement and analytics solutions with Fabrick, a unified identity ecosystem of Neustar proprietary data, technologies, and cross-media linkages.

A Sales and Marketing Strategy Engagement Helps a US CPG Company Improve Sales and Enhance Customer Retention Rate | Infiniti’s Recent Success with Market Intelligence Solutions

Retrieved on: 
Wednesday, September 16, 2020
Packaging, Manufacturing, Business, Articles, Business process, Marketing strategy, Infiniti, Sales, Marketing, Marketing mix modeling, Target market

While the demand for consumer packaged goods is increasing, companies face the need to revamp their sales and marketing strategies.

Key Points: 
  • While the demand for consumer packaged goods is increasing, companies face the need to revamp their sales and marketing strategies.
  • Infiniti Research helps CPG companies understand their consumers needs and preferences, and in turn, helps develop appropriate sales and marketing strategies for the dynamic market.
  • However, the company lacked the expertise and support necessary to build and devise an efficient sales and marketing strategy.
  • Therefore, the US CPG company approached Infiniti Research to develop the appropriate sales and marketing strategy.

Marketing Mix Engagement Helps in Devising Marketing Mix Strategy for a Leading Sports Apparel Brand | A Quantzig Success Story

Retrieved on: 
Thursday, September 3, 2020
Textiles, Other Sports, General Sports, Sports, Marketing, Communications, Manufacturing, Fashion, Retail, Customer relationship management, Business, Economy, Marketing mix modeling, Marketing, Return on marketing investment, Return on investment, Marketing effectiveness, Marketing research

View the full release here: https://www.businesswire.com/news/home/20200903005352/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200903005352/en/
    Request a FREE proposal to know how customized marketing mix solutions can give you insights into increasing your marketing ROI.
  • Market mix modeling is a technique that helps brands in quantifying the impact of their marketing inputs on sales.
  • Marketing mix elements help in ascertaining the effectiveness of each marketing input in terms of Return on Investment.
  • A robust marketing mix strategy can help gauge the efficiency and ROI for different marketing spends on products in different markets.

Marketing Mix Simulation: How Quantzig Can Help Food Supplement Manufacturers Increase MROI

Retrieved on: 
Friday, August 21, 2020
Marketing, Retail, Communications, Health, Fitness & Nutrition, Food, Beverage, Customer relationship management, Marketing mix modeling, Simulation, Marketing mix, Marketing, Marketing effectiveness

View the full release here: https://www.businesswire.com/news/home/20200821005199/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200821005199/en/
    To predict the future outcomes of marketing campaigns, marketing mix simulation is the best technique.
  • Leveraging our marketing mix simulation solutions can help in driving maximum returns from your marketing investments.
  • When an organization wants to evaluate its historical marketing data and measure the efficiency of their marketing campaigns, marketing mix modeling is the technique.
  • We offer cutting-edge marketing mix simulation solutions to help food and beverage manufacturers improve commercial success using real-world insights.