Attribution

Stirista Acquires Nikaza's Attribution and Location Intelligence Engine

Wednesday, September 16, 2020 - 1:00pm

SAN ANTONIO, Sept. 16, 2020 /PRNewswire-PRWeb/ --Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform.

Key Points: 
  • SAN ANTONIO, Sept. 16, 2020 /PRNewswire-PRWeb/ --Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform.
  • The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir , by allowing brands and agencies to run omnichannel campaigns and measure their effectiveness through multi-touch attribution of in-store and online purchases in one holistic platform.
  • "With this acquisition, Stirista is democratizing programmatic advertising with a complete solution that allows marketers to use data-driven first party location insights, build targeted segments and measure campaign effectiveness for better consumer experiences."
  • Stirista is a data-driven marketing solutions provider that combines the power of authoritative identity data with the execution of omnichannel marketing.

Vector Media Enters into Strategic Partnership with StreetMetrics to offer Cutting-Edge Measurement & Attribution Solution

Tuesday, September 15, 2020 - 2:00pm

NEW YORK, Sept. 15, 2020 /PRNewswire/ --Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media.

Key Points: 
  • NEW YORK, Sept. 15, 2020 /PRNewswire/ --Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media.
  • The partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising.
  • "We are thrilled to partner with StreetMetrics on these new measurement and reporting tools," said Vector CSO Jim MacCurtain.
  • That's why they're the leader in transit and experiential media," said Drew Jackson, Founder and CEO of StreetMetrics.

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Thursday, September 10, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today announced the launch of Xpend, the companys new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.

Key Points: 
  • AppsFlyer , the global attribution leader, today announced the launch of Xpend, the companys new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.
  • Everything we learned was used to create its next generation - Xpend, said Gal Brill, General Manager - ROI360, AppsFlyer.
  • Through years of experience working with performance marketers, weve built Xpend to solve the data aggregation and normalization challenges that marketers face today.
  • AppsFlyer is well known for providing reliable and accurate attribution data; tying in cost is only a natural next step.

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Thursday, September 10, 2020 - 12:00pm

Everything we learned was used to create its next generation - Xpend," said Gal Brill, General Manager - ROI360, AppsFlyer.

Key Points: 
  • Everything we learned was used to create its next generation - Xpend," said Gal Brill, General Manager - ROI360, AppsFlyer.
  • Through years of experience working with performance marketers, we've built Xpend to solve the data aggregation and normalization challenges that marketers face today.
  • AppsFlyer is well known for providing reliable and accurate attribution data; tying in cost is only a natural next step."
  • With Xpend, all of these data points are being pulled into one place, seamlessly housing attribution and cost under one control center.

Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution

Wednesday, August 19, 2020 - 2:00pm

TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.

Key Points: 
  • TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.
  • With TVSquared, Eicoff is adding omni-channel measurement and attribution including granular performance insights and deep audience analytics to its arsenal of data-backed tools.
  • TVSquareds world-class attribution platform allows us to onboard clients at scale, providing them with the most robust insights on addressable, OTT and linear TV campaigns.
  • TVSquared is the largest global enterprise platform for cross-screen, multi-touch attribution across all forms of linear and digital TV content.

Real-time Scenario Simulation and Multi-Touch Attribution Modeling Empowers a Wine and Spirits Manufacturing Company to Identify The Optimal Marketing Mix | Quantzig’s Latest Success Story

Wednesday, August 12, 2020 - 3:34pm

The success story offers comprehensive insights into how attribution modeling and simulation helped the wine and spirits company to allocate future marketing spend more accurately to maximize customer acquisition and drive bottom-line benefits.

Key Points: 
  • The success story offers comprehensive insights into how attribution modeling and simulation helped the wine and spirits company to allocate future marketing spend more accurately to maximize customer acquisition and drive bottom-line benefits.
  • Multi-touch attribution modeling uses advanced analytics methodologies and data analysis to determine the value of different marketing channels.
  • They wanted to leverage attribution modeling and advanced simulation tools to identify an optimal marketing strategy.
  • How did multi-touch attribution and real-time scenario simulation help the wine and spirits manufacturing company?

Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Thursday, August 6, 2020 - 5:00pm

Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement.

Key Points: 
  • Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement.
  • For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.
  • Brands can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.
  • We are excited to enable our mobile billboard fleet with the powerful attribution and retargeting capabilities that Wrapify Boost provides, said Jeff Griffing, CEO AllOver Media.

MarketForce Inc. Signs Agreement to Become Exclusive European Reseller of LeadsRx Attribution Platform

Tuesday, August 4, 2020 - 10:00am

With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe.

Key Points: 
  • With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe.
  • The LeadsRx platform allows organizations to collect data in compliance with EU standards and practices, across all channels both on and off-line.
  • These attribution services coupled with the LeadsRx platform are a natural fit and extension of the data-driven, performance focused marketing strategy that MarketForce has established over its 15-year history.
  • A fast innovator and a marketers choice for 4,000-plus global and local brands, LeadsRx is an unrivaled multi-touch attribution SaaS platform.

Quantzig: Multi-Channel Marketing Attribution Models Assist Businesses in Tracking Their Marketing Efforts to Precisely Assign Credit to Different Digital Channels

Monday, August 3, 2020 - 1:45pm

In this article, Quantzig also sheds light on how marketing attribution works and empowers brands to develop and deploy their own programs to gauge ROI and performance.

Key Points: 
  • In this article, Quantzig also sheds light on how marketing attribution works and empowers brands to develop and deploy their own programs to gauge ROI and performance.
  • View the full release here: https://www.businesswire.com/news/home/20200803005366/en/
    Partnering with us to build a custom marketing attribution model for your organization can help you drive success in the long run.
  • The growth in digital channels, combined with the rising popularity of digital advertising, has promoted businesses across domains to have an active online presence.
  • This poses a major challenge when it comes to analyzing the potential of different touchpoints and assigning revenue credit.

OpenAP and iSpot Partner to Offer Attribution and OTT Measurement on Audience-Based Campaigns

Tuesday, July 28, 2020 - 2:00pm

With this partnership, advertisers can now deploy performance-based attribution reporting and measure incremental reach over linear TV on cross-publisher campaigns activated centrally with OpenAP.

Key Points: 
  • With this partnership, advertisers can now deploy performance-based attribution reporting and measure incremental reach over linear TV on cross-publisher campaigns activated centrally with OpenAP.
  • The partnership with iSpot is an important first step toward making attribution and OTT reporting ubiquitous across all advanced advertising campaigns.
  • For iSpot, the partnership with OpenAP is part of a growing movement to deliver its always-on measurement and attribution offering with innovative buying and planning systems.
  • "By enabling iSpot services for advertisers in the OpenAP Market, we are making significant progress in bringing attribution and unified measurement to buyers across the largest scale of premium television media," said Stu Schwartzapfel, SVP Media Partnerships at iSpot.