Optimizely

Optimizely Named a Leader in B2B Commerce Solutions

Retrieved on: 
Monday, May 6, 2024
Investment, Publication, Magic, Commerce, Platform as a service, Research, B2C, Software as a service, Freedom, DXP, B2B, Optimizely, Organization, Magic Quadrant, Online shopping

NEW YORK, May 6, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024. In this evaluation, Optimizely was recognized for its strong testing and optimization capabilities, which the Forrester report notes "fewer than half of the vendors in this evaluation natively provide."

Key Points: 
  • NEW YORK, May 6, 2024 /PRNewswire/ -- Optimizely , the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024.
  • "As B2B commerce increasingly relies on innovative digital experiences, Optimizely continues to push the envelope on creating easy to use, domain-specific solutions for the unique workflows of our customers," said Rupali Jain, Optimizely's Chief Product Officer.
  • Throughout its evolution, Optimizely has continuously improved its commerce offerings for both B2B and B2C customers, including centralizing access to portfolio products, and establishing its market-leading commerce solutions - available in both SaaS and PaaS.
  • This past year, Optimizely also received a Leader ranking in The Forrester Wave™: Digital Experience Platforms, Q4 2023 .

Bridgeline, Xngage Unveil Enhanced Search Solution for Optimizely

Retrieved on: 
Monday, November 13, 2023
B2B, Commerce, E-commerce, Partnership, AOV, Online shopping, Optimizely

This new connector, a product of the collaborative efforts of Bridgeline and Xngage, marks a significant step in enhancing eCommerce search functionalities and product discovery for Optimizely customers.

Key Points: 
  • This new connector, a product of the collaborative efforts of Bridgeline and Xngage, marks a significant step in enhancing eCommerce search functionalities and product discovery for Optimizely customers.
  • HawkSearch, recognized for its powerful onsite search and product discovery tools, now seamlessly integrates with Optimizely, thanks to the collaboration between Bridgeline and Xngage.
  • This integration prominently features HawkSearch’s 'workbench,' a key tool enabling merchants to fine-tune search results, manage promotions, and apply the "boost and bury" functionality for personalized search experiences.
  • Optimizely customers can now effortlessly utilize HawkSearch within their Optimizely Configured Commerce solution, a development made possible through Xngage's efforts, accelerating their online shopping experience.

Optimizely Named a Leader in IDC MarketScape for Enterprise B2B Digital Commerce Applications

Retrieved on: 
Monday, December 18, 2023
Organization, CPO, Commerce, Titanium SDK, Magic, PIM, Content, DXP, IDC, Online shopping, Optimizely

NEW YORK, Dec. 18, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announces it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment (doc #US49742523, December 2023). This recognition comes following the company's recent launch of Optimizely One™, an industry-first, end-to-end operating system for marketers.

Key Points: 
  • NEW YORK, Dec. 18, 2023 /PRNewswire/ -- Optimizely , the leading digital experience platform (DXP) provider, today announces it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment (doc #US49742523, December 2023).
  • The IDC MarketScape recognized Optimizely for its comprehensive digital experience, B2B focus and embedded PIM.
  • The IDC MarketScape stated that "Optimizely Configured Commerce boasts a mobile app builder and SDKs, positioning it as a prime choice for organizations keen on delivering a distinct, deeply customized commerce experience.
  • "For us, this recognition from the IDC MarketScape indicates what we've always known – that Optimizely Configured Commerce is expertly designed to address all of the complexities that B2B ecommerce managers need to create digital experiences," said Rupali Jain, CPO of Optimizely.

Optimizely Debuts New Report Revealing Increased Rates of Experimentation

Retrieved on: 
Monday, November 27, 2023
Customer, Growth, DXP, Experiment, Behavior, Evolution, Strategy, Consultant, Research report, Online shopping, Optimizely

NEW YORK, Nov. 27, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today unveiled a new research report, "The Evolution of Experimentation" that delivers an analysis of the over 127,000 true experiments conducted on Optimizely Web Experimentation and Optimizely Feature Experimentation between 2018 and 2023. With this report, Optimizely hopes to advance the practice of experimentation around the world by sharing valuable insights and guidance for digital practitioners.

Key Points: 
  • NEW YORK, Nov. 27, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today unveiled a new research report, "The Evolution of Experimentation" that delivers an analysis of the over 127,000 true experiments conducted on Optimizely Web Experimentation and Optimizely Feature Experimentation between 2018 and 2023.
  • With this report, Optimizely hopes to advance the practice of experimentation around the world by sharing valuable insights and guidance for digital practitioners.
  • While data shows broader adaptation of experimentation in recent years, substantial differences remain in the quality of experimentation occurring across the landscape.
  • The results of the report underscore the value of a robust experimentation operation for any digital brand.

Optimity partners with movr to enhance platform services with MSK assessments and personalized movement training for three million members

Retrieved on: 
Tuesday, October 31, 2023
GB, Insurance, Health, Long-term care, Movement, MSK, Work, Exercise, Android, Learning, Prescription, World Health Organization, SDK, Partnership, LTC, Retirement, IOS, Low back pain, Ivivva athletica, Disability, Longevity, Mobile phone, Nursing, Optimizely

Optimity is a leader in improving consumer health, wellness, and ultimately longevity by increasing engagement and consumer insights via its digital platform.

Key Points: 
  • Optimity is a leader in improving consumer health, wellness, and ultimately longevity by increasing engagement and consumer insights via its digital platform.
  • "Our enhancements with movr allow us to deliver personalized programs for MSK and stability assessments to millions of people, with the goal of prevention and improved life outcomes.
  • This partnership benefits all members on the Optimity apps (iOS and Android) and is scheduled to be rolled out to about three million members across North America to improve their movement health.
  • Movement is one of the keys to mitigate the harmful effects of MSK conditions by training balance, strength, and mobility.

Optimizely Debuts Industry-First Marketing Operating System At Opticon 2023

Retrieved on: 
Wednesday, October 11, 2023
Partnership, Graph, SLA, Human, AI, Organization, LLM Lettering, Software as a service, CMS, Workflow, Ecosystem, Marketing, SAN, Science, CMP, B2B, Sales, Mobile phone, Online shopping, Publishing, Optimizely

SAN DIEGO, Oct. 11, 2023 /PRNewswire/ -- OPTICON -- Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.

Key Points: 
  • Optimizely One offers unprecedented levels of flexibility, simplicity, and control through a singular AI-accelerated workflow that powers every stage of the marketing lifecycle
    SAN DIEGO, Oct. 11, 2023 /PRNewswire/ -- OPTICON -- Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One .
  • Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimize digital experiences for their customers.
  • "Marketing is the only remaining enterprise function that doesn't have a go-to platform, so we designed Optimizely One to be the operating system for marketers," said Alex Atzberger, CEO of Optimizely.
  • "Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle.

Guidance Celebrates Winning Optimizely's 2023 Commerce Partner of the Year

Retrieved on: 
Wednesday, October 11, 2023
Cloud, Partnership, Commerce, Marketplace, CMS, CIO, Architecture, SAN, Valvoline, PIM, Opticon, D2C, ALL, DXP, DAM, ERP, Online shopping, Optimizely, Guidance

"Commerce is a broad topic at Optimizely, and one partner has stood out in 2022.

Key Points: 
  • "Commerce is a broad topic at Optimizely, and one partner has stood out in 2022.
  • The winning partner is a top driver of Commerce Cloud adoption and has successfully implemented data-driven digital commerce solutions that resulted in sustained ecommerce growth for our mutual clients.
  • "Guidance is extremely honored to be selected as the Commerce Partner of the Year," said Jason Meugniot, CEO of Guidance.
  • Read the press release here: Guidance Celebrates Winning Optimizely's 2023 Commerce Partner of the Year North America

Optimizely Kicks Off Annual User Conference Opticon in San Diego Amidst a Banner Year of Growth

Retrieved on: 
Tuesday, October 10, 2023
Investment, AI, Headless, Google Optimize, Marriott Marquis, Content, Growth, Headless content management system, Marketing, SAN, Opticon, ROI, WPP, Martech, Mobile phone, Retail, Merkle, Jellyfish, Optimizely

SAN DIEGO, Oct. 10, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform provider, today kicks off Opticon 2023 at the Marriott Marquis San Diego Marina. The flagship event, which arrives during a period of significant growth for Optimizely, brings together over 1,100 leaders of technology, media, business, and brands for three days of timely discussion on how emerging technologies are impacting the future of digital experience.

Key Points: 
  • Optimizely today kicks off Opticon 2023 at the Marriott Marquis San Diego Marina, amidst a banner year of growth.
  • Expanding on its partner-first strategy, Optimizely has signed 50 new solution partners globally so far in 2023, including strategic partnerships with WPP, Merkle, Jellyfish, and others.
  • "This year's Opticon comes at an exciting time leadership moment for our customers, our partners, for Optimizely and our industry at large.
  • To learn more about how Optimizely helps brands unlock their digital potential, visit optimizely.com.

Hero Digital Rises to Optimizely Platinum Partner

Retrieved on: 
Tuesday, October 10, 2023
Certification, Platinum, Business, Commerce, Platinum Partners, Organization, CMS, Health, CMP, Zoom, Total economic value, NPV, ROI, DXP, Nightclub, Retail, Optimizely, Opticon

CHICAGO, Oct. 10, 2023 /PRNewswire/ -- Hero Digital, a leading customer experience transformation company, has achieved certification as a Platinum Partner of Optimizely, the leading digital experience platform (DXP) provider. As a Platinum Partner, Hero Digital is recognized for its comprehensive competency, implementation experience, and extensive product expertise. 

Key Points: 
  • By exceeding rigorous standards for premium sales, training, and certification requirements, Hero Digital has become an Optimizely Platinum Partner
    CHICAGO, Oct. 10, 2023 /PRNewswire/ -- Hero Digital , a leading customer experience transformation company, has achieved certification as a Platinum Partner of Optimizely , the leading digital experience platform (DXP) provider.
  • As a Platinum Partner, Hero Digital is recognized for its comprehensive competency, implementation experience, and extensive product expertise.
  • Hero Digital is a long-standing partner of Optimizely with its relationship spanning nearly a decade due to its proven track record of enterprise sales.
  • "Hero Digital has risen to the occasion to earn Platinum status and identify as a partner that is experienced in leveraging the Optimizely product portfolio to help growing companies unleash their digital potential."

Optimizely Named a Leader in Content Management Systems by Industry Research Firm

Retrieved on: 
Wednesday, August 23, 2023
Opticon, Partnership, CMS, DXP, Management, Microsoft, Research, Science, Acquisition, Publication, Magic, Architecture, Azure, Forrester, Content management system, Magic Quadrant, News, Content, Optimizely, Gartner

NEW YORK, Aug. 23, 2023 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q3 2023. This news follows Optimizely's recent introduction of Content Graph capabilities to its composable Content Management System (CMS) that can be leveraged in a headless, traditional, or combined manner.

Key Points: 
  • NEW YORK, Aug. 23, 2023 /PRNewswire/ -- Optimizely , the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q3 2023.
  • This news follows Optimizely's recent introduction of Content Graph capabilities to its composable Content Management System (CMS) that can be leveraged in a headless, traditional, or combined manner.
  • With the addition of Optimizely's Content Graph, customers can more easily repurpose content, provide highly customized search experiences, and create compelling content blocks – ultimately enabling more dynamic content experiences.
  • * Earlier this year, Optimizely was named a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms and the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms .