Tech leaders rate low on trust, at odds with the companies they run; Jeff Bezos is at 6% while Amazon scores 99%, per Landor Pulse
According to the Landor Pulse an analysis conducted by global brand consultancy Landor consumers are holding the leaders of these companies accountable because many rank low in trust.
- According to the Landor Pulse an analysis conducted by global brand consultancy Landor consumers are holding the leaders of these companies accountable because many rank low in trust.
- Tied for second, but significantly behind Spiegel, are Elon Musk and Tim Cook, both ranking in the 21st Percentile.
- But consumers appear to be able to separate their feelings about the leaders of these companies from the actual brands themselves.
- Despite Bezoss and Cooks low scores, Amazons and Apples trustworthy rank is at the top, scoring in the 99th and 87th Percentiles, respectively.