Elon Musk is an 'engineer' but Bill Gates is a 'leader' – new research shows founder personality can dictate startup success
But these traits aren’t just interesting side notes to these founders’ stories: confidence and calmness, along with other qualities such as a love of adventure, can have a big impact on startup success.
- But these traits aren’t just interesting side notes to these founders’ stories: confidence and calmness, along with other qualities such as a love of adventure, can have a big impact on startup success.
- And common investor wisdom attributes this to either supply side (novel products) or demand side (market interest or “hot sectors”) factors.
- While our new research shows all these elements are important, it reveals that the personalities of founders are actually the most influential factor in startup success.
AI uncovers the x-factor: founder personality
- Using AI algorithms, we applied the “five-factor” model – a psychology theory that divides personality into five main groups – to analyse startup founders worldwide.
- After comparing data on thousands of successful founders to information about employees, we discovered that entrepreneurs exhibit very different combinations of personality traits to everyone else.
- Based on our findings, we have identified six distinct founder personality types: leader, accomplisher, operator, developer, fighter and engineer.
- Each type has its own combination of subtle personality traits, for example, operators value orderliness and fighters are emotionally sensitive.
- Founder personality traits Many of these personality types are thriving in the real-life startup world.
The power of diversity
- Canva’s three co-founders are a great example of this.
- And these findings are likely to hold in other settings too: team performance is shaped by the right combination of different personalities.