Advertising agencies

LiveXLive Appoints Vivendi Executive, Maria Garrido, to its Board of Directors

Retrieved on: 
Wednesday, December 30, 2020
Companies, LiveXLive, Advertising agencies, Palmolive, Havas, Mondelēz International, Colgate

Maria joined Havas in 2014 after 18 years of multi-national experience in North America, Latin America and Europe holdings at various companies, most notably Colgate-Palmolive and Mondelez.

Key Points: 
  • Maria joined Havas in 2014 after 18 years of multi-national experience in North America, Latin America and Europe holdings at various companies, most notably Colgate-Palmolive and Mondelez.
  • Robert Ellin, LiveXLive Chairman and CEO, commented, "We are pleased to have Maria join the LiveXLive Board.
  • I speak for our entire board in welcoming Maria to LiveXLive".
  • Maria Garrido commented, "I am thrilled to be joining the LiveXLive Board at such an exciting time for the Company and the entertainment business overall.

Havas Chicago Bolsters Executive Leadership Team with New Chief Strategy Officer and Chief Client Officer

Retrieved on: 
Thursday, December 17, 2020
Marketing, Advertising, Communications, Advertising agencies, Havas, Companies

Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer.

Key Points: 
  • Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer.
  • As chief strategy officer, Flores will be responsible for building and leading strategy across Havas Chicago, Annex Chicago and Annex Experience, bringing together human truths, data and insights to power creativity.
  • As chief client officer, Pearson will serve as executive client lead and will be responsible for overseeing all clients across Havas Chicago, Annex Chicago and Annex Experience.
  • In addition to Laughlin, Flores and Pearson will collaborate with current Havas Chicago executive leadership team members including Jamie McGarry, chief growth officer; Allison Ciummei, chief talent officer; and Angelo Kritikos, chief financial officer.

AcuityAds Named to AdExchanger Programmatic Power Players List

Retrieved on: 
Monday, December 14, 2020
E-commerce, Digital marketing, Online advertising, Marketing, Advertising agencies

TORONTO and NEW YORK, Dec. 14, 2020 /PRNewswire/ -AcuityAds Holdings Inc. (TSX: AT)(OTCQX: ACUIF) ("AcuityAds" or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list.

Key Points: 
  • TORONTO and NEW YORK, Dec. 14, 2020 /PRNewswire/ -AcuityAds Holdings Inc. (TSX: AT)(OTCQX: ACUIF) ("AcuityAds" or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list.
  • "We are honored to be part of AdExchanger's prestigious 2020 Programmatic Power Players list that further cements us as an industry leader," said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds.
  • "The advertising industry is primed for a democratized solution that addresses the challenges currently facing programmatic advertising.
  • 2020 Programmatic Power Players is AdExchanger's definitive list of leading agencies, solutions providers and other strategic partners who help power the marketing technology industry.

Havas New York Taps Rising Ad Star Dan Lucey As Chief Creative Officer

Retrieved on: 
Thursday, December 10, 2020
Public relations, Investor relations, Marketing, Advertising, Communications, Other Communications, Advertising agencies, Lucey, Havas, Maness

Doubling down on its ambition and continued quest to be recognized for translating meaningful brand ideas into cultural and business impact, Havas New York announced today the addition of Dan Lucey as chief creative officer.

Key Points: 
  • Doubling down on its ambition and continued quest to be recognized for translating meaningful brand ideas into cultural and business impact, Havas New York announced today the addition of Dan Lucey as chief creative officer.
  • Lucey joins the flagship agencys executive leadership team, helmed by CEO Laura Maness, following a string of substantial AOR wins.
  • The hiring of Lucey reinforces the agencys commitment to deliver purpose-driven work to its growing roster of clients.
  • Most recently, Lucey comes from Ad Ages 2020 Small Agency of the Year JOAN, where he was executive creative director and equity partner.

Havas CX Announces First Major Appointment in North America, Names Liz Roche to General Manager and Chief Strategy Officer of Havas CX Helia

Retrieved on: 
Thursday, December 3, 2020
Professional services, Marketing, Communications, Social media, Human resources, Public relations, Investor relations, Marketing, Advertising agencies, Business, Havas, Service industries, CX, Customer experience

Havas Creative North America continues its commitment to customer experience by announcing Liz Roche as general manager and chief strategy officer of Havas CX helia, part of the recently formed Havas CX global network.

Key Points: 
  • Havas Creative North America continues its commitment to customer experience by announcing Liz Roche as general manager and chief strategy officer of Havas CX helia, part of the recently formed Havas CX global network.
  • View the full release here: https://www.businesswire.com/news/home/20201203005775/en/
    Lizs fresh and modern approach to CX, and what it can be, is unparalleled, said Stephanie Nerlich, Chief Executive Officer, Havas Creative North America.
  • Ultimately, Lizs strategic vision allows us to better design the customer experience and drive deeper meaning between brands and their customers.
  • Havas CX is a powerhouse of experts in every area of digital transformation and design, customer experience and customer engagement, eCommerce and much more.

PubMatic Joins Industry-wide Unified ID 2.0 Initiative for an Alternative to Third-Party Cookies

Retrieved on: 
Tuesday, November 17, 2020
Digital marketing, Pubmatic, Online advertising, Marketing, Advertising agencies, The Trade Desk

Developed by advertising technology leader The Trade Desk , Unified ID 2.0 is an open source, interoperable alternative to third-party cookies.Advertisers and publishers who work with both PubMatic and The Trade Desk will benefit from the scale on both the demand andsell-sidewith Unified ID 2.0.

Key Points: 
  • Developed by advertising technology leader The Trade Desk , Unified ID 2.0 is an open source, interoperable alternative to third-party cookies.Advertisers and publishers who work with both PubMatic and The Trade Desk will benefit from the scale on both the demand andsell-sidewith Unified ID 2.0.
  • Our support of Unified ID 2.0 builds on the longstanding cooperation PubMatic and The Trade Desk have had as two of the leaders in advertising on theopeninternet, said Andrew Baron, VP of Marketplace at PubMatic.
  • PubMatic is committed toscaling upcookielessidentitysolutionstohelp drive superior outcomes for our customers.With Unified ID 2.0, The Trade Desk brings tremendous advertiserand agencyscale to our growing list of Identity Hubpublishers.
  • Unified ID 2.0 is non-commercial, open source, interoperable, and will be administered by an independent organization.

Time to Rethink Paradigms of B2B and B2C Communication, Red Havas White Paper Urges, and Highlight the Value of P2P

Retrieved on: 
Wednesday, October 28, 2020
Advertising agencies, Havas, Companies

"B2B and even B2C brands haven't always connected with their customers on a human level," said James Wright, global CEO of Red Havas and global chairman of Havas PR Global Collective.

Key Points: 
  • "B2B and even B2C brands haven't always connected with their customers on a human level," said James Wright, global CEO of Red Havas and global chairman of Havas PR Global Collective.
  • "But people right now want a deeper connection, to have their needs and humanity recognized.
  • Regardless of the sector or service, people expect more from brands and want a customized experience tailored to their needs.
  • The Red Havas strategic "Merged Media" model brings together traditional and digital publishing, content, social media and data within a single infrastructure.

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

Retrieved on: 
Tuesday, October 27, 2020
Marketing, Digital marketing, E-commerce, Advertising, Advertising agencies, Online advertising

Within three weeks of implementing Kubient's Audience Cloud technology, The AP increased its prebid revenue by 80% and its monthly video revenue increased by 500%.

Key Points: 
  • Within three weeks of implementing Kubient's Audience Cloud technology, The AP increased its prebid revenue by 80% and its monthly video revenue increased by 500%.
  • In this process we identified and removed inefficient middlemen that were slowing down The AP's digital advertising operations and putting a strain on its budget."
  • Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing.
  • The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences.

Promote Iceland Selects Havas Media Group as Lead Global Media Agency

Retrieved on: 
Tuesday, October 20, 2020
Advertising agencies, Havas, Mass media, Articles, News, Service industries

NEW YORK, Oct. 20, 2020 (GLOBE NEWSWIRE) -- Promote Iceland announces today that it has selected Havas Media Group asthebrands media agency of record.

Key Points: 
  • NEW YORK, Oct. 20, 2020 (GLOBE NEWSWIRE) -- Promote Iceland announces today that it has selected Havas Media Group asthebrands media agency of record.
  • Havas Media Groups partnership with Promote Iceland will aim to accelerate awareness around the Scandinavian island that was one of the first to open its borders after COVID-19 lockdown.
  • At Havas Media Group, we believe that more meaningful media can help build more meaningful brands.
  • For more information, visit havasmedia.com or follow Havas Media USA on Twitter and Instagram (@HavasMediaUSA) and Havas Miami (@HavasMIA).

Havas Health & You Launches Global Customer Experience Network, Havas Health CX

Retrieved on: 
Thursday, October 15, 2020
Advertising agencies, Havas, CX, Companies, Service industries

In response to this great need, Havas Health & You (HH&Y) launches Havas Health CX, which taps into 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai.

Key Points: 
  • In response to this great need, Havas Health & You (HH&Y) launches Havas Health CX, which taps into 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai.
  • With a meaningful methodology and human purpose at its core, the Havas Health CX network will tackle the health customer experience beneath three focused brackets: transformation, delivery, and engagement.
  • Havas Health & You unites Havas Life, Health4Brands (H4B), Havas Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group.
  • Havas Health CX is dedicated to optimizing customer experience within the health and wellness space.