Millennials Most Likely to Outspend Other Generations This Holiday Season
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Wednesday, November 20, 2019
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Over a third of millennials plan to spend more money this holiday season compared to last year, and they will likely outspend other generations this gift-giving season, according to Discovers annual Holiday Shopping Survey.
Key Points:
- Over a third of millennials plan to spend more money this holiday season compared to last year, and they will likely outspend other generations this gift-giving season, according to Discovers annual Holiday Shopping Survey.
- Results from the survey, which polled Generation Z, millennials, Generation X and baby boomers on their previous holiday shopping habits and upcoming plans to purchase, also show:
35 percent of millennials said they would spend more this holiday season than last. - Following them are 26 percent of Gen Z, 23 percent of Gen X and 16 percent of baby boomers.
- How concerned are you about identity theft/fraud this holiday season?