INCOPRO

1 in 5 Fake Ecommerce Listings Come from 3% of Illicit Sellers Whose Removal Could Prevent $78B in Annual Losses for Brands and Public: Incopro Study

Retrieved on: 
Thursday, April 22, 2021
Illicit

I hope this study will inform and accelerate legislative change, driving a consistent approach to seller verification and sanctions for repeat illicit activity.

Key Points: 
  • I hope this study will inform and accelerate legislative change, driving a consistent approach to seller verification and sanctions for repeat illicit activity.
  • "\nThe most aggressive, repeated use of ecommerce operations to infringe rights and harm consumers comes from only 3% of illicit sellers.
  • Incopro\'s analyst teams in the U.S., Europe and China use data science and machine learning technology to secure removal of brand misuse online.
  • Incopro was founded in London in 2012 by CEO and IP lawyer Simon Baggs, and CTO and system architect, Bret Boivin.

2 out of 3 Consumers Believe That Brands are Responsible for Protecting Them from Fake Products and Misleading Marketing Content, According to Incopro Survey

Retrieved on: 
Wednesday, December 16, 2020
Articles, Business, Marketing, Counterfeit, Forgery, Consumer, Brand

The survey was conducted with 2,000 U.S. respondents in November 2020, in partnership with marketing research firm, Savanta.

Key Points: 
  • The survey was conducted with 2,000 U.S. respondents in November 2020, in partnership with marketing research firm, Savanta.
  • "Having worked with hundreds of leading consumer brands, we have seen the damage counterfeit goods and other scams can cause.
  • Our research has demonstrated, not only that brand authenticity is vital to consumers, but also that many consumers view this area as the brand's responsibility."
  • Additionally, 77% of consumers believe that brands are responsible for reporting fake social media accounts that impersonate them.

Incopro Recognized as an Anti-Counterfeiting Technology Sample Vendor in the Gartner Hype Cycle for Supply Chain Execution Technologies, 2020 Report

Retrieved on: 
Tuesday, August 25, 2020
Articles, Science and technology, Service companies, Gartner, Hype cycle

LONDON and LOS ANGELES, Aug. 25, 2020 /PRNewswire-PRWeb/ -- Incopro, leading enterprise brand protection supplier, has been named as a Sample Vendor in Gartner's recent report, Hype Cycle for Supply Chain Execution Technologies, 2020 (Gartner Subscription Required), published in July 2020 by Gartner Inc.

Key Points: 
  • LONDON and LOS ANGELES, Aug. 25, 2020 /PRNewswire-PRWeb/ -- Incopro, leading enterprise brand protection supplier, has been named as a Sample Vendor in Gartner's recent report, Hype Cycle for Supply Chain Execution Technologies, 2020 (Gartner Subscription Required), published in July 2020 by Gartner Inc.
  • Gartner advises: "Anti-counterfeiting deployments should be managed through collaboration across impacted stakeholders in the supply chain."
  • *Gartner, Inc., "Hype Cycle for Supply Chain Execution Technologies 2020", Dwight Klappich, July 7, 2020.
  • Gartner does not endorse any vendor, product or service depicted in its research
    highest ratings or other designation.

Incopro Data Shows Spikes in Counterfeit Goods Amidst Coronavirus Pandemic

Retrieved on: 
Tuesday, March 31, 2020
Companies, Operating systems, Software, Alibaba Group, Counterfeit consumer goods, EBay, Counterfeit, Amazon

Online brand protection software provider Incopro, today released a new report, " Pulling Together in the Age of COVID-19: A Brand Protection Action Plan," which shares COVID-19 counterfeit goods data showing growth in product listings designed to deceive consumers over recent weeks.

Key Points: 
  • Online brand protection software provider Incopro, today released a new report, " Pulling Together in the Age of COVID-19: A Brand Protection Action Plan," which shares COVID-19 counterfeit goods data showing growth in product listings designed to deceive consumers over recent weeks.
  • A number of platforms such as Amazon, Ebay, Alibaba and YouTube have taken a proactive approach to removing listings that explicitly mention coronavirus.
  • Incopro employs over 200 people, who use multiple language skills, data science and machine learning to gather and act upon scalable intelligence data online.
  • Incopro was founded in London in 2012 by CEO and IP lawyer Simon Baggs, & current CTO and system architect Bret Boivin.

One in Four U.S. Consumers Have Been Conned Into Purchasing Counterfeit Goods in Past 12 Months According to Incopro Survey

Retrieved on: 
Thursday, December 5, 2019
Crime, Forgery, Counterfeit consumer goods, Counterfeit, Brand, Articles, Consumer behaviour, Counterfeit medications

Additionally, the survey findings show the impact of counterfeit goods on brand reputation and consumer perceptions on who should be held accountable.

Key Points: 
  • Additionally, the survey findings show the impact of counterfeit goods on brand reputation and consumer perceptions on who should be held accountable.
  • Incopro's survey findings in the U.S. include:
    26% of respondents have been fooled into buying at least one counterfeit product in the past 12 months.
  • One in two U.S. consumers (52%) have lost trust in a brand after unintentionally purchasing counterfeit products online.
  • 32% of U.S. consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods.

Incopro: Six in 10 Search Engine Results Lead Online Shoppers to Fake Goods

Retrieved on: 
Monday, October 21, 2019
Data management, Security, Communications, Technology, Search engine optimization, Software, Web search engine, Counterfeit, Crime, Internet, Digital marketing, E-commerce

A new study by brand protection company Incopro found that up to 60% of results returned by search engines lead consumers to websites that sell fake and possibly dangerous goods.

Key Points: 
  • A new study by brand protection company Incopro found that up to 60% of results returned by search engines lead consumers to websites that sell fake and possibly dangerous goods.
  • Incopro is calling on search engines to remove the links to these websites in their search results (this process is known as de-indexing).
  • That must include the search engine community, which currently makes life too easy for unscrupulous operators to target consumers with fake products and services.
  • Its technology collects data to detect patterns of online infringement, which ultimately helps to keep consumers safe while systematically tackling counterfeiting.