Twitch


Associated tags: Video game, Twitch, Alexa, Demna of Georgia, Android, PC, Universal Music Group, High definition, UMG, Amazon Fire TV, Music, HD, Culture, Def Jam Recordings, TwitchCon, Bravado, Interscope Records, IOS, Fire

"Create Your Happy" And Build Your Dream Menu Item with Carl's Jr. and Hardee's Custom Collaboration with Twitch

Retrieved on: 
Wednesday, August 17, 2022

FRANKLIN, Tenn., Aug. 17, 2022 /PRNewswire/ -- Carl's Jr.® and Hardee's® are switching on the CKE Test Kitchen charbroilers and experimenting with new recipes to kick off a custom collaboration with interactive livestreaming service, Twitch, to bring fans new menu items they never knew they needed.

Key Points: 
  • The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to create their own "happy" and potentially create a new menu item.
  • Throughout the past few weeks, fans have had the opportunity to vote for their favorite ingredients on social media.
  • Each streamer will taste test each community-designed menu item and invite their viewers to vote on their favorites.
  • Twitch's Brand Partnership Studio worked with CKE on designing and bringing to life this series of custom sponsored livestreams on Twitch.

Lexus Continues to Innovate on Twitch with 'Next Level'

Retrieved on: 
Thursday, March 31, 2022

PLANO, Texas, March 31, 2022 /PRNewswire/ -- The evening of February 25, singer-songwriter and Twitch creator, Anelle, was voted by the Twitch community as the grand prize winner of "Next Level," a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. "Next Level" overperformed for sponsored streams, exceeding all of Twitch's benchmarks by over 94%.

Key Points: 
  • She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage.
  • "Building on our successful collaboration with Twitch last February, we upped the ante yet again," said Vinay Shahani, vice president of Lexus marketing.
  • "Next Level" is now available to watch as a three-episode series on the Lexus NX Amazon Fire TV anchor page, by saying "Alexa, open the Lexus NX experience."
  • Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

UNIVERSAL MUSIC GROUP EXPANDS RELATIONSHIP ACROSS AMAZON MUSIC AND TWITCH

Retrieved on: 
Thursday, January 27, 2022

SANTA MONICA, Calif.and SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion of the companies' agreements.

Key Points: 
  • SANTA MONICA, Calif.and SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion of the companies' agreements.
  • Michael Nash, EVP, Digital Strategy, Universal Music Group said, "With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise.
  • "Twitch embodies a creator-first culture, including empowering musicians," said Tracy Chan, Head of Music at Twitch.
  • All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch.

UNIVERSAL MUSIC GROUP EXPANDS RELATIONSHIP ACROSS AMAZON MUSIC AND TWITCH

Retrieved on: 
Thursday, January 27, 2022

SANTA MONICA, Calif. and SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion of the companies' agreements.

Key Points: 
  • SANTA MONICA, Calif.and SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion of the companies' agreements.
  • Michael Nash, EVP, Digital Strategy, Universal Music Group said, "With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise.
  • "Twitch embodies a creator-first culture, including empowering musicians," said Tracy Chan, Head of Music at Twitch.
  • Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice.

Warner Music Group And Twitch Announce First-Of-Its-Kind Partnership

Retrieved on: 
Monday, September 27, 2021

NEW YORK, Sept. 27, 2021 /PRNewswire/ --Warner Music Group (WMG) and Twitch today announced a first-of-its-kind partnership that will see the companies launch various recording artist channels and create a standalone music space featuring premium music-centric programming.

Key Points: 
  • NEW YORK, Sept. 27, 2021 /PRNewswire/ --Warner Music Group (WMG) and Twitch today announced a first-of-its-kind partnership that will see the companies launch various recording artist channels and create a standalone music space featuring premium music-centric programming.
  • Tracy Chan, VP, Head of Music, Twitch added: "Twitch has always been and will continue to be creator first.
  • We appreciate the progressive approach of our colleagues at Warner Music and look forward to a productive partnership."
  • The partnership with Warner Music Group's recorded music business will see the launch of WMG artist channels, including Warner Records superstars Bella Poarch and Saweetie and Atlantic Records' viral breakout singer/producer Sueco, featuring a steady stream of exclusive content and behind-the-scenes material.

Twitch, Cxmmunity Unveil Second Season of HBCU Esports League With 25 Schools Competing in Madden and NBA2K

Retrieved on: 
Wednesday, August 11, 2021

The league aims to help students gain access to educational and scholarship support and bolster HBCU esports programs.

Key Points: 
  • The league aims to help students gain access to educational and scholarship support and bolster HBCU esports programs.
  • "We're incredibly proud to bring the HBCU Esports League back for its second season with the support of Twitch, Verizon and Discover," said Ryan Johnson, co-founder and executive director for Cxmmunity.
  • In the inaugural season of HBCU Esports League in 2020:
    22 students from 18 participating schools competed with students from Fayetteville State University and Claflin University, winning the championships.
  • Cxmmunity is currently working with Verizon to open additional esports labs at Delaware State University, Dillard University, Howard University, Morgan State University and Texas Southern University.

Monster Energy, Luke "Dingo" Trembath To Host UFC 4 Twitch Tournament Featuring Daniel Cormier, Brandon Moreno and Pro-Gamer Hungrybox

Retrieved on: 
Thursday, August 5, 2021

CORONA, Calif., Aug. 5, 2021 /PRNewswire/ -- Monster Energy is back on Twitch on Wednesday, August 11,with another action-packed, star-studded stream featuring former two-division UFC champion Daniel Cormier and UFC flyweight champion Brandon Moreno, as well as professional gamer Juan "Hungrybox" Debiedma.

Key Points: 
  • CORONA, Calif., Aug. 5, 2021 /PRNewswire/ -- Monster Energy is back on Twitch on Wednesday, August 11,with another action-packed, star-studded stream featuring former two-division UFC champion Daniel Cormier and UFC flyweight champion Brandon Moreno, as well as professional gamer Juan "Hungrybox" Debiedma.
  • The game launched last summer and features a vast inventory of UFC athletes from numerous weight classes.
  • In career mode, players aim to become the G.O.A.T., with additional multi-player options such as Blitz Battles and Online World Championships.
  • For more information about Monster Energy, visit www.monsterenergy.com and follow Monster Energy on Twitch, YouTube , Facebook , Instagram and Twitter .

Monster Energy To Host Tony Hawk, Nyjah Huston, Lizzie Armanto, Tyler "TeeP" Polchow In Epic 'Live And Unleashed' Twitch Stream Battle

Retrieved on: 
Tuesday, June 8, 2021

The stream will be hosted by popular snowboard personality and Monster Energy athlete Luke "the Dingo" Trembath.

Key Points: 
  • The stream will be hosted by popular snowboard personality and Monster Energy athlete Luke "the Dingo" Trembath.
  • Other challengers include Monster's Lizzie Armanto, as well as pro gamer Tyler "TeeP" Polchow.
  • Later this fall, the third stream features an epic dual built around Monster Energy & APEX Legend's partnership.
  • For more information about Monster Energy, visit www.monsterenergy.com and follow Monster Energy on YouTube , Facebook , Instagram and Twitter .

Twitch Joins Forces with CMN to Launch ¡LatinUp!, a New Live Content Channel Designed to Elevate Latin Music, Culture and Voices

Retrieved on: 
Tuesday, April 6, 2021

apart is the cutting-edge content and innovative real-time engagement opportunities between artists and fans globally.

Key Points: 
  • apart is the cutting-edge content and innovative real-time engagement opportunities between artists and fans globally.
  • The programming will include weekly live content, inclusive of a six-hour virtual festival as the channel's cornerstone event, such as:
    LatinUp!
  • NXT Live showcase of some of the best up and coming Latin talent with live performances, discussions, and interactive audience engagementthroughout.
  • to our Twitch community and create a destination that celebrates Latin music and the artists at the forefront of this genre.

1,000 Dreams Fund and Twitch Student Team Up to Announce New 1DF - Twitch BroadcastHER Student Scholarship for Women Students Interested in Gaming Careers

Retrieved on: 
Wednesday, December 16, 2020

WASHINGTON, Dec. 16, 2020 /PRNewswire/ -- 1,000 Dreams Fund (1DF), a national nonprofit that supports the dreams of talented young women in need,today announced the establishment of its 1,000 Dreams Fund - Twitch BroadcastHER Student Scholarship ,in collaboration with Twitch Student , to encourage and support women students interested in careers in the gaming industry.

Key Points: 
  • WASHINGTON, Dec. 16, 2020 /PRNewswire/ -- 1,000 Dreams Fund (1DF), a national nonprofit that supports the dreams of talented young women in need,today announced the establishment of its 1,000 Dreams Fund - Twitch BroadcastHER Student Scholarship ,in collaboration with Twitch Student , to encourage and support women students interested in careers in the gaming industry.
  • Twitch is proud to support 1,000 Dreams Fund in their mission to help more women break into the gaming industry," says Alyssa Sweetman, Twitch Director of Creator Social Impact.
  • In 2018, 1,000 Dreams Fund created the BroadcastHER Initiative to specifically support underserved women content creators who stream with the launch of the 1DF - Twitch BroadcastHER Grant program that supports up-and-coming women content creators.
  • The new 1DF Twitch BroadcastHER Student Scholarship Program expands upon this partnership already in place with Twitch , a leading streaming service.