Hybrid Synergy Drive

Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year

Retrieved on: 
Thursday, November 16, 2023

LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Today, MotorTrend named the 2024 Toyota Prius as the 2024 Car of the Year during the Los Angeles International Auto Show.

Key Points: 
  • LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Today, MotorTrend named the 2024 Toyota Prius as the 2024 Car of the Year during the Los Angeles International Auto Show.
  • Twenty-three years ago, this high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry.
  • "Toyota has fundamentally redefined the essence of a Prius with its new model, which represents a crowning achievement in its evolution," said MotorTrend Group head of editorial Ed Loh.
  • The 2024 Toyota Prius is currently available at Toyota U.S.

Toyota Unveils the Powerful and Purely Hybrid Next Generation Camry

Retrieved on: 
Wednesday, November 15, 2023

Powering the Camry is Toyota's first-ever sedan pairing of its 2.5-liter, 4-cylinder engine and fifth-generation Toyota Hybrid System (THS 5).

Key Points: 
  • Powering the Camry is Toyota's first-ever sedan pairing of its 2.5-liter, 4-cylinder engine and fifth-generation Toyota Hybrid System (THS 5).
  • For the first time ever on a Camry Hybrid, Toyota's Electronic On-Demand All-Wheel Drive (AWD) system will be available on all grades.
  • The 2025 Toyota Camry is expected to arrive at Toyota Dealerships in the Spring of 2024.
  • The ninth generation Camry, designed by CALTY's Newport Beach, California and Ann Arbor, Michigan studios, delivers a sleeker, athletic look to the popular sedan's design.

What's New: 2024 Lexus NX 250 / 350 / 350h / 450h+

Retrieved on: 
Wednesday, March 15, 2023

Lexus Interface multimedia system allows the NX to effortlessly integrate and navigate life's twists and turns.

Key Points: 
  • Lexus Interface multimedia system allows the NX to effortlessly integrate and navigate life's twists and turns.
  • With an active Remote Connect subscription, guests can utilize their compatible smartphone as a vehicle key through the Lexus app.
  • The Lexus NX 350h brings power and fuel economy improvements to the mainstay of the alt-fuel family.
  • Drivers will enjoy added peace of mind thanks to Lexus Safety System+ 3.0, standard on 2024 NX models.

Iconic Moments Take Center Stage as Hollywood Gathers to Honor Asian Luminaries at 20th Annual Unforgettable Gala, UNFO Celebrates Successes of APIs in Entertainment, Arts and Culture

Retrieved on: 
Tuesday, December 20, 2022

BEVERLY HILLS, Calif., Dec. 20, 2022 /PRNewswire/ -- The nation's largest and longest-running Asian and Pacific Islander awards show, Unforgettable Gala, also known as UNFO, delivered major moments of surprise and delight at its annual celebration of API excellence and representation in entertainment, arts and culture. Character Media marked the gala's 20th anniversary by honoring luminaries from the API community and presenting awards to the year's biggest successes in film, television, music and more.

Key Points: 
  • Character Media marked the gala's 20th anniversary by honoring luminaries from the API community and presenting awards to the year's biggest successes in film, television, music and more.
  • This year's luminaries participated by performing or presenting awards at the gala, passing the baton to the next generation of talent.
  • "It really wasn't until Michelle Phan—all I ever really saw in the beauty industry was really pioneered by an Asian woman.
  • Closing out the gala, "Turning Red"'s animated boy band 4*Town was brought to life and introduced to the stage by Simu Liu and Rosalie Chiang.

Lexus 'December to Remember' Celebrates Moments of Connection

Retrieved on: 
Monday, November 21, 2022

PLANO, Texas, Nov. 21, 2022 /PRNewswire/ -- Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called "Time Machine." And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers.

Key Points: 
  • And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers.
  • "This year's 'December to Remember' celebrates the holidays as a joyful time to reconnect with loved ones," said Vinay Shahani, vice president of Lexus marketing.
  • For every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000.
  • With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader.

Unforgettable Gala Continues 20-Year Tradition of Honoring Asian Americans in Entertainment, Announces Top Honors to "Everything Everywhere All at Once" and "Pachinko"

Retrieved on: 
Friday, November 18, 2022

LOS ANGELES, Nov. 18, 2022 /PRNewswire/ -- Unforgettable Gala, also known as UNFO, the nation's largest and longest-running Asian Pacific Islander awards show, is marking 20 years of honoring API excellence and representation in entertainment, arts and culture. Character Media today announces actor Eugene Cordero (Marvel's "Loki") as this year's emcee, the first time a Filipino American has hosted the API community's leading entertainment gala. Also appearing at UNFO are Actor in Film honoree Ke Huy Quan and Breakout in Film honoree Stephanie Hsu of "Everything Everywhere All at Once." Receiving the Breakout in TV Award is Minha Kim of "Pachinko," with the hit series also receiving this year's Vanguard Award. Bretman Rock will receive the Digital Influencer Award, and Domee Shi and Julia Cho will receive the Writer Award for "Turning Red." Daniel Dae Kim and Lisa Ling, co-chairs of the awards selection committee, will deliver this year's keynote address.

Key Points: 
  • Receiving the Breakout in TV Award is Minha Kim of "Pachinko," with the hit series also receiving this year's Vanguard Award.
  • Bretman Rock will receive the Digital Influencer Award, and Domee Shi and Julia Cho will receive the Writer Award for "Turning Red.
  • The 20th annual Unforgettable Gala, presented by Lexus and produced by Character Media, takes place on Saturday, December 17, at the Beverly Hilton.
  • "As the first Filipino to host the Unforgettable Gala, I am honored to represent the diversity of the Asian American community," says Cordero.

Lexus Electrifies the Red Carpet at Marvel Studios' 'Black Panther: Wakanda Forever' Premiere

Retrieved on: 
Thursday, October 27, 2022

HOLLYWOOD, Calif., Oct. 27, 2022 /PRNewswire/ -- Lexus electrified the red carpet last night for the most anticipated movie premiere of the year, Marvel Studios' "Black Panther: Wakanda Forever."

Key Points: 
  • HOLLYWOOD, Calif., Oct. 27, 2022 /PRNewswire/ -- Lexus electrified the red carpet last night for the most anticipated movie premiere of the year, Marvel Studios' "Black Panther: Wakanda Forever."
  • The luxury car brand welcomed cast members, celebrities, and VIP guests, who took photographs in front of the all-new 2023 Lexus RX 500h .
  • Danai Gurira, who is one of the stars of "Black Panther: Wakanda Forever," was stunning as she posed for photos on the red carpet and at the Lexus activation.
  • "Black Panther: Wakanda Forever," directed by Ryan Cooler and produced by Kevin Feige and Nate Moore, opens in U.S. theaters Nov. 11, 2022.

Character Media Celebrates API Representation in Arts, Culture and Entertainment as Unforgettable Gala Hits 20-Year Milestone

Retrieved on: 
Thursday, October 20, 2022

LOS ANGELES, Oct. 20, 2022 /PRNewswire/ -- The nation's largest and longest-running Asian Pacific Islander awards show will make its annual return to the Beverly Hilton this December, marking 20 years of celebrating API excellence and representation in the arts, culture and entertainment. Themed "Illuminate," the 20th Annual Unforgettable Gala, presented by Lexus and produced by Character Media, will take place on Saturday, December 17.

Key Points: 
  • Themed "Illuminate," the 20th Annual Unforgettable Gala, presented by Lexus and produced by Character Media, will take place on Saturday, December 17.
  • "I'm honored to perform at the 20th anniversary of the gala, and especially excited to highlight Filipino culture," says Apl.de.Ap.
  • The Unforgettable Gala was created in 2002 by James Ryu, founder and publisher of Character Media, to celebrate diversity across the API community and recognize the successes of the past year.
  • Founded in 2002, the black-tie affair highlights celebrities, influencers and leaders who have contributed to the arts, entertainment and culture.

LEXUS COLLABORATES WITH DESIGNER HARRIS REED TO REIMAGINE DOROTHY'S RUBY SLIPPERS FOR ALL-NEW RX

Retrieved on: 
Thursday, October 13, 2022

PLANO, Texas, Oct. 13, 2022 /PRNewswire/ -- In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from "The Wizard of Oz" – Dorothy's ruby red slippers. "Ruby Red Rims" were unveiled last night at W Magazine's star-studded 50th anniversary party in New York.

Key Points: 
  • PLANO, Texas, Oct. 13, 2022 /PRNewswire/ --In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from "The Wizard of Oz" Dorothy's ruby red slippers.
  • Under license from Warner Bros. Consumer Products, the concept celebrates the automaker's daring redesign ofits bestselling, most iconic vehicle, the all-new 2023 Lexus RX .
  • "As a gender fluid designer, I've always been fueled and inspired by choosing the path less traveled," said Harris Reed.
  • "We are grateful for the incomparable, trailblazing designer, Harris Reed, who helped us reimagine the ruby slipper in the most striking way for W's milestone 50th celebration."

"Never Lose Your Edge" in the All-New Lexus RX

Retrieved on: 
Tuesday, October 4, 2022

PLANO, Texas, Oct. 4, 2022 /PRNewswire/ -- Taking the road less traveled, going off script, challenging convention... no matter your turn of phrase, the feeling is the same. We're all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign "Never Lose Your Edge" for the all-new 2023 Lexus RX, debuting today.

Key Points: 
  • That desire to avoid complacency is the idea behind the marketing campaign "Never Lose Your Edge" for the all-new 2023 Lexus RX, debuting today.
  • "'Never Lose Your Edge,' represents our relentless pursuit to improve the RX with each generation, while also reflecting the hardworking, successful and thoughtful RX driver," said Vinay Shahani, vice president, Lexus marketing.
  • Well+Good As the exclusive wellness media partner, Well+Good is working with Lexus RX to provide a premium immersive destination about longevity that includes talent-led custom video featuring the RX.
  • More than 20 years ago, Lexus defined the luxury crossover segment with the launch of the first RX.