HEARST MAGAZINES


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Hearst Magazines and Chicory Announce Expanded Partnership

Retrieved on: 
Tuesday, April 18, 2023

NEW YORK, April 18, 2023 /PRNewswire/ -- Chicory, a leading contextual commerce advertising platform, today announced its newly expanded partnership with Hearst Magazines, a leading global media company. As of March 15, 2023, Hearst is utilizing Chicory's full suite of publisher-tailored advertising solutions to help site visitors more easily cook their favorite recipes. Chicory now powers contextual commerce across 17 brand sites, including Delish, Good Housekeeping, The Pioneer Woman, Country Living, Women's Health, Men's Health and more.

Key Points: 
  • NEW YORK, April 18, 2023 /PRNewswire/ -- Chicory, a leading contextual commerce advertising platform, today announced its newly expanded partnership with Hearst Magazines, a leading global media company.
  • Chicory now powers contextual commerce across 17 brand sites, including Delish, Good Housekeeping, The Pioneer Woman, Country Living, Women's Health, Men's Health and more.
  • We look forward to taking this new capability to market via our Food Industry team," said Lisa Howard, global chief revenue officer of Hearst Magazines.
  • "We're incredibly excited to grow our relationship with Hearst Magazines and expand our shoppable recipe network," said Chicory CEO and co-founder Yuni Sameshima.

Hearst Magazines Adopts LiveRamp’s Authenticated Traffic Solution Across U.S. Sites

Retrieved on: 
Tuesday, February 15, 2022

Hearst Magazines today announced it has adopted LiveRamps (NYSE: RAMP) Authenticated Traffic Solution across all 25 of its U.S. brands, including Elle, Esquire, Good Housekeeping, and others.

Key Points: 
  • Hearst Magazines today announced it has adopted LiveRamps (NYSE: RAMP) Authenticated Traffic Solution across all 25 of its U.S. brands, including Elle, Esquire, Good Housekeeping, and others.
  • Quarter after quarter, marketers continue to validate the efficacy of buying on LiveRamps people-based, privacy-first identifier, RampID.
  • Modern marketers want to reach their customers with sophisticated targeting capabilities, said Kristen OHara, chief business officer of Hearst Magazines.
  • Hearst Magazines portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms.

Women's Health And Men's Health Announce Nationwide Virtual Turkey Trot To Benefit Feeding America

Retrieved on: 
Thursday, October 8, 2020

Taking place on Thanksgiving Day, November 26, 2020, the first-ever Women's Health & Men's Health Turkey Trot will benefit Feeding America, the nation's largest hunger-relief organization with a network of 200 food banks and 60,000 food pantries across the country.

Key Points: 
  • Taking place on Thanksgiving Day, November 26, 2020, the first-ever Women's Health & Men's Health Turkey Trot will benefit Feeding America, the nation's largest hunger-relief organization with a network of 200 food banks and 60,000 food pantries across the country.
  • "I am grateful every day for the ability to move and run, so when I heard about the Women's Health & Men's Health Turkey Trot, I knew it was something I wanted to be a part of," said Robach.
  • "The virtual Turkey Trot is a great opportunity to give back, get active and get involved in your local community.
  • Additionally, the first 500 registrants for the Women's Health & Men's Health Turkey Trot 2020 will receive a special "Race in a Box" kit to commemorate the event.

Idle Group Announces Multi-Brand Licensing Partnership With Hearst Magazines

Retrieved on: 
Tuesday, September 1, 2020

NEW YORK, Sept. 1, 2020 /PRNewswire/ --Direct-to-consumer bedding and furniture holdings company, Idle Group, announces the launch of a multi-year licensing partnership with Hearst Magazines.

Key Points: 
  • NEW YORK, Sept. 1, 2020 /PRNewswire/ --Direct-to-consumer bedding and furniture holdings company, Idle Group, announces the launch of a multi-year licensing partnership with Hearst Magazines.
  • The partnership offers Hearst Magazines audience premium sleep products crafted with the attention to detail readers have come to love and expect.
  • "Hearst Magazines' portfolio includes the leading lifestyle brands that hundreds of millions of consumers know, trust and love,"said Steve Ross, global chief licensing officer & head of brand development for Hearst Magazines.
  • Idle Group, based in San Francisco and including Idle Group Asia, is committed to delivering top-quality sleep and furnishing solutions to meet a wide variety of customer needs.

Men's Health, Women's Health and Mindbody Announce Relay for Relief

Retrieved on: 
Wednesday, April 29, 2020

"Relay for Relief will provide an opportunity to support others while simultaneously doing good for one's own body and mind."

Key Points: 
  • "Relay for Relief will provide an opportunity to support others while simultaneously doing good for one's own body and mind."
  • "The power, authority and scale of our combined brands in the wellness space is unparalleled," said Men's Health Editor-in-Chief Richard Dorment.
  • Since March 2020, Men's Health and Women's Health have programmed daily workouts through Instagram Live, and according to Mindbody, over 10,000 studios have launched their first 'virtual class'.
  • To donate to United Way Worldwide's COVID-19 Response and Recovery fund on behalf of Relay for Relief, visit unitedway.org/relayforrelief .

Meredith Corporation And Hearst Magazines Among First Publishers To Commit To Adopting IAB Tech Lab Data Transparency Label

Retrieved on: 
Wednesday, May 1, 2019

Hearst Magazines and Meredith believe this standard will help differentiate high-quality, first-party data partners in a market where data origins and definitions are often murky.

Key Points: 
  • Hearst Magazines and Meredith believe this standard will help differentiate high-quality, first-party data partners in a market where data origins and definitions are often murky.
  • "Combined with the compliance program, data transparency will not only enable data efficiencies but will also support better consumer ad experiences."
  • "We're proud to be an early adopter of the new IAB Tech Lab data transparency standard and data compliance program.
  • The label stems from the broader Data Transparency Framework 1.0, an initiative announced by IAB Tech Lab in July 2018 and released for public comment through the fall.