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Yuengling and Lee Brice Host Free Summer Concert Celebration in Honor of Our Nation's Heroes

Retrieved on: 
Saturday, July 9, 2022
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POTTSVILLE, Pa., July 9, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, is showing appreciation for our nation's heroes with the highly anticipated return of its Stars & Stripes Summer Concert Celebration in Downtown Pottsville as part of the brewery's Stars & Stripes program—Yuengling's annual initiative supporting our nation's heroes.

Key Points: 
  • Lee Brice , American country music star, songwriter and official Brand Ambassador for Yuengling Traditional Lager, is headlining the family-friendly 2022 summer concert celebration.
  • Yuengling & Son, Inc. "We owe the success of this year's Stars & Stripes Concert Celebration to Lee Brice, Team RWB and our incredible Yuengling fans.
  • Launched in 2019 and postponed twice due to COVID-19, several thousand Yuengling and Lee Brice-lovers alike are expected to attend this year's day-long concert celebration.
  • Later, the 6th generation Yuengling family members will give a toast to the audience members and welcome Lee Brice to the stage.

Alkaline88® Kicks Off National Marketing Efforts Around Super Bowl Weekend

Retrieved on: 
Thursday, February 3, 2022
Retail, General Sports, Football, Other Communications, Marketing, Advertising, Communications, General Entertainment, Sports, Fitness & Nutrition, Supermarket, Specialty, Entertainment, Food, Beverage, Health, Radio, NFL, Twitter, Technology, Rams, Partnership, Risk, 2021–22 NCAA football bowl games, Racing stripe, Association, Radio Row, Awareness, Football, USA TODAY, Sale, Electrolyte, Delicious Vinyl, Sport, Authentic Brands Group, Stanley Cup, Instagram, Marketing, Boston, A88, Shaquille O'Neal, Football Hall of Fame, Company, Super Bowl, Super Bowl LVI, U.S. Open, Personality, CSE, NASDAQ, SEDAR, Water, Radio Hall of Fame, Country, Stanley, Hall, News, Industry, Boston Marathon, Aluminium, Drinking water, Wounded Warrior Project, SEC, House, Dance Dance Revolution Hottest Party, VIP, LinkedIn, Toy, Nightclub, Bottled water, Risk management, Tennis, Clean, Facebook

Alkaline88 is the fastest-growing top-ten enhanced water brand in the Country, and Super Bowl weekend is a perfect opportunity to further increase our brand awareness and consideration amongst millions of Americans, said Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company.

Key Points: 
  • Alkaline88 is the fastest-growing top-ten enhanced water brand in the Country, and Super Bowl weekend is a perfect opportunity to further increase our brand awareness and consideration amongst millions of Americans, said Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company.
  • Alkaline88 marketing activities during Super Bowl weekend include:
    1 million copies will be printed and available side-by-side the daily USA TODAY wherever newspapers are sold.
  • Alkaline88 is partnering with two NFL personalities during Radio Row and other endorsement opportunities throughout the weekend.
  • Alkaline88 is a premier sponsor and the exclusive bottled water of the Hottest Party on Big Game Weekend.

Lee Brice to Headline Yuengling Stars & Stripes Summer Celebration

Retrieved on: 
Tuesday, January 11, 2022
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Lee Brice , an American country music star and songwriter, will headline the 2022 summer celebration concert the evening of July 9, 2022.

Key Points: 
  • Lee Brice , an American country music star and songwriter, will headline the 2022 summer celebration concert the evening of July 9, 2022.
  • There is no better performer than Lee Brice to help us host what is sure to be a memorable celebration of the Stars & Stripes in our hometown.
  • The City of Pottsville is eager to welcome back the Yuengling Stars & Stripes Summer Celebration in 2022, said Pottsville Mayor Dave Clews.
  • Fans are encouraged to follow the Yuengling Stars & Stripes Celebration event Facebook page for all relevant day-of information.