PURINA SUPPORTS DOMESTIC VIOLENCE SURVIVORS AND PETS WITH SPECIALLY MARKED PACKAGING DURING NATIONAL PET MONTH
ST. LOUIS, May 2, 2022 /PRNewswire/ -- In honor of National Pet Month in May, Purina is deepening its support of the Purple Leash Project by offering specially marked packaging from several of its flagship brands including Beggin', Tidy Cats, Purina Cat Chow, Beneful, Purina Beyond, and Friskies Party Mix Cat Treats. The Purple Leash Project is a national initiative founded by Purina and nonprofit RedRover aimed at creating more pet-friendly domestic violence shelters across the country, allowing survivors and pets to begin the healing journey together.
- The Purple Leash Project is a national initiative founded by Purina and nonprofit RedRover aimed at creating more pet-friendly domestic violence shelters across the country, allowing survivors and pets to begin the healing journey together.
- Throughout the US, nearly half of all domestic violence survivors (48 percent) delay leaving an abuser because they don't want to leave their pet behind, and as few as 15 percent of domestic violence shelters can accommodate pets.
- Since 2019, Purina and RedRover have provided 30 Purple Leash Project grants totaling over $500,000 to domestic violence shelters across the US.
- Together, the two are working toward a goal of ensuring 25 percent of domestic violence shelters are pet-friendly by 2025.